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gum.ru

https://gum.ru· First analyzed 08 May 2026· Updated 08 May 2026
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gum.ru
Desktop screenshot of gum.ru
Mobile screenshot of gum.ru
Mobile

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Hosting Provider

Icewood LLC

IP Address

185.195.146.25

Site Location

🇷🇺 Russiavia tld

Server Location

🇷🇺 Moscow, Russia

ASN

AS201119

Organization

Icewood LLC

Server

Nginx

CDN

Cloudflare

WAF

Cloudflare

Nameservers

valentin.ns.cloudflare.com.lila.ns.cloudflare.com.

Performance

84

Core Web Vitals

Weight

First Contentful Paint
1.9 s10%
Speed Index
2.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.4 MB
211 requests

Image Optimization

Responsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Icewood LLC
CDN
Cloudflare

Technology Stack

9 Technologies Detected

UI Components

2
Slick CarouselFancybox

Libraries

1
jQueryv1.11.1

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

Web Servers

1
Nginx

Languages

1
PHPv5.6.40

SEO Analysis

C63/100
17
8
2
Meta Tags7/15
Content11/12
Headings6/8
Technical22/25
E-E-A-T2/7
Images1/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile1/4
Indexability3/3
G
gum.rugum.ru

Интернет-магазин Gum.ru – официальный сайт главного брендового унив...

ГУМ – официальный интернет-магазин главного универмага страны ✔ Одежда, обувь, аксессуары, косметика и парфюмерия более 100 ведущих мировых брендов ✔ ГУМ - о...

Title truncated. Description truncated.
Title Length80 chars

Recommended: 50-60 chars (~499px / 580px)

Description Length241 chars

Recommended: 120-160 chars

Issues (2)

  • • Title is too long (80 chars, ~499px). Will be truncated in search results.
  • • Most images missing alt text (68/130) — critical for accessibility and SEO

10 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

4 URLs

4 sub-sitemaps

robots.txt

98 rules

Sitemap reference found

Local SEO

Local Search Readiness

25/100
Needs Work
7 10 1

Sponsored

AI & LLM Readiness

D42/100
Bot Access
20/25
Machine Read.
12/25
Schema Data
2/25
Citation
8/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:551
Token eff.:Optimal

Structured Data

Microdata
Organization×1.1microdata

Citation Readiness

Opening Summary185w
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
D
54/100
7
Passed
4
Critical
2
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
16/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
2/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
6/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
25/100
E
299 mg
CO₂e / view
2.4 MB
Page Weight
30%
Cleaner Than
New Visitor
342 mg
vs
Returning (cached)
171 mg
Annual (10K/mo)
35.9 kg
Emission Segments
Data Center
67 mg
Network
72 mg
Device
161 mg
Resource Breakdown
JavaScript
425.0 KB
Images
1.7 MB
CSS
247.2 KB
HTML
29.1 KB
Other
322 B
Green Hosting Not Verified
Icewood LLC
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

62d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.2

HTTP Protocol

HTTP/2

Valid From

10.04.2026

Valid Until

09.07.2026

Subject Alternative Names (2)

gum.ruwww.gum.ru

SHA-256 Fingerprint

18:C4:3D:77:7D:DB:41:99:24:94:44:A9:4C:A5:C4:E7:55:43:14:59...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🔴 No Cache(no-store, no-cache, must-revalidate, post-check=0, pre-check...)
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=UTF-8
date
Fri, 08 May 2026 04:24:14 GMT
expires
Thu, 19 Nov 1981 08:52:00 GMT
p3p
policyref="/bitrix/p3p.xml", CP="NON DSP COR CUR ADM DEV PSA...
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

68

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

xspam.gum.ru
xspam.gum.ru

Domain Information

gum.ru

Domain Age
28y 1m

Created

25.03.1998

Expires

31.03.2027

Registrar

RU-CENTER-RU

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
54/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,minimum-scale=0.25,maximum-scale=4.0,user-scalable=no, initial-scale=1
4 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

pf_encore_sans_prolight + pf_encore_sans_proregular

WCAG Partial
59/100
Readability
/30
13/30

9px · LH 1.20

Hierarchy
/20
16/20

5.72x ratio · ✓ H1→H6

WCAG
/25
12/25

1:1 min contrast

Performance
/25
18/25

2 fonts · 5 req

Heading Font

pf_encore_sans_prolight

Sans52px

Body Font

pf_encore_sans_proregular

Sans9px

Contrast Ratio

1:1

4 issues

Reading Comfort

~45 CPL

Optimal (45–75)
52px
h1
9px
p

❌ Critical: 9px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.20). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~45 chars/line (ideal 45–75 CPL).

❌ Very complex text: Flesch score 26/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

Buy on MyFontsFlesch 26

Color Palette

10 unique colors
Light
#7f7d6e
Other· 24.1%
#fefdec
Primary· 17.9%
#1b3954
Accent· 13%
#ae957e
Secondary· 9.9%
#dfd5c4
Secondary· 8%
#2e343a
Text· 6.8%
#454d56
Secondary· 5.4%
#563335
Secondary· 4.3%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

16 Resources

13
Scripts
3
Styles
7
Async
1
Defer

Top Script Sources

local(5)mc.yandex.ru(1)gstatic.com(1)bitrix.info(1)web-static.mindbox.ru(1)

Website Identity

gum.ru

info@gum.ru
8 (800) 700-28-28
28 years old
Location detected: 🇷🇺 Russiavia tld
RU-CENTER-RUru

Social Profiles

Telegram

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Last analyzed: 08 May 2026 at 04:24

Historical Analysis & Change Tracking