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guideline.com

https://guideline.com· First analyzed 15 May 2026· Updated 15 May 2026
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guideline.com
Desktop screenshot of guideline.com
Mobile screenshot of guideline.com
Mobile

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Hosting Provider

cloudflare.com

IP Address

172.66.43.69

Site Location

🇺🇸 Burlingame, United Statesvia schema_nap

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dale.ns.cloudflare.com.rita.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
602 ms10%
Speed Index
783 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.5 MB
95 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Hybrid
SSG
Frontend
Framework
Next.js
Styling
Tailwind CSS
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

6 Technologies Detected

Meta Frameworks

1

CSS Frameworks

1

Tag Managers

1

SEO Analysis

B77/100
24
4
1
Meta Tags8/15
Content10/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
G
guideline.comguideline.com

Affordable 401(k)s for Companies & Self-Employed | Gusto 401(k) pow...

Whether you’re hiring your first employee or managing hundreds, a Gusto 401(k) powered by Guideline delivers low-fee, payroll-synced retirement plans with tr...

Title truncated. Description truncated.
Title Length84 chars

Recommended: 50-60 chars (~512px / 580px)

Description Length175 chars

Recommended: 120-160 chars

Issues (1)

  • Title is too long (84 chars, ~512px). Will be truncated in search results.

Crawlability

Sitemap

Type: index

1 URLs

1 sub-sitemaps

robots.txt

7 rules

Sitemap reference found

Local SEO

Local Search Readiness

33/100
Needs Work
9 11

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AI & LLM Readiness

D59/100
Bot Access
20/25
Machine Read.
15/25
Schema Data
8/25
Citation
16/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:8%
Words:1,370
Token eff.:Optimal
Sections/1K:5.1
Depth:1/5

Structured Data

2 JSON-LD
FAQPage×1.5Organization×1.1
sameAs entity links

Citation Readiness

Opening Summary40w
Descriptive Headingsavg 5w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
81/100
12
Passed
3
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
55/100
D
261 mg
CO₂e / view
2.5 MB
Page Weight
30%
Cleaner Than
New Visitor
298 mg
vs
Returning (cached)
149 mg
Annual (10K/mo)
31.3 kg
Emission Segments
Data Center
13 mg
Network
77 mg
Device
171 mg
Resource Breakdown
JavaScript
1.3 MB
Images
8.5 KB
CSS
589.0 KB
Fonts
621.1 KB
HTML
24.5 KB
Other
43.6 KB
Green Hosting Verified
Cloudflare
GWF Verified
5 recommendations
  • Carbon footprint recommendation preview...
A+

Security Score

96%Excellent
Static / Informational

HTTPS

WAF

112d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

04.08.2025

Valid Until

04.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

*.guideline.comguideline.com

SHA-256 Fingerprint

EE:B7:4D:E4:A3:44:32:95:F4:38:25:21:73:FC:0B:DB:3F:74:7F:3B...

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🔴 No Cache(no-store, must-revalidate, max-age=0, s-max-age=0)
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9fc338ed9abb20a1-CDG
content-encoding
📦 Gzip(gzip)
content-security-policy
child-src 'self' *.youtube.com; default-src * 'unsafe-inline...
Good Warning Issue

Email Infrastructure

Google Workspace

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

alt1.aspmx.l.google.com
alt2.aspmx.l.google.com
alt3.aspmx.l.google.com
alt4.aspmx.l.google.com

+1 more

Domain Information

guideline.com

Domain Age
31y 3m

Created

27.01.1995

Expires

28.01.2027

Last Updated

30.07.2021

Registrar

Cloudflare, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
73/100
Mobile Friendly
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

TTNormsPro

WCAG Partial
68/100
Readability
/30
14/30

12px · LH 1.33

Hierarchy
/20
20/20

4.67x ratio · ✓ H1→H6

WCAG
/25
18/25

1.3:1 min contrast

Performance
/25
16/25

2 fonts · 12 req

Heading Font

TTNormsPro

Sans56px

Body Font

TTNormsPro

Sans12px

Contrast Ratio

1.3:1

2 issues

Reading Comfort

~42 CPL

Narrow lines
56px
h1
48px
h2
40px
h3
24px
h4
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 43/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.3:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 4.7x larger than body text.

Color Palette

9 unique colors
Light
#f7f6f4
Primary· 70.6%
#bba3c8
Secondary· 6.5%
#24157a
Accent· 6.2%
#e2cee0
Secondary· 4.4%
#c7bbd4
Secondary· 3.6%
#e6e0f8
Primary· 3.4%
#a195b9
Secondary· 2.9%
#4c38a5
Secondary· 1.7%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2

User behavior and product analytics

Privacy & Cookies

1

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

21 Resources

20
Scripts
1
Styles
1
Async
19
Defer

Top Script Sources

local(19)googletagmanager.com(1)

Website Identity

Guideline

Guideline

Organization
www.guideline.com
31 years old

1412 Chapin Ave., Burlingame

94010, Burlingame, CA

US

Location detected: 🇺🇸 United States, Burlingamevia schema_nap
Cloudflare, Inc.📧 Google Workspaceen-US

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Last analyzed: 15 May 2026 at 15:37

Historical Analysis & Change Tracking