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gsioutdoors.com

https://gsioutdoors.com· First analyzed 14 May 2026· Updated 14 May 2026
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gsioutdoors.com
Desktop screenshot of gsioutdoors.com
Mobile screenshot of gsioutdoors.com
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.20.31.226

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

guss.ns.cloudflare.com.meiling.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
573 ms10%
Speed Index
745 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.5 MB
287 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
GSI-v3Custom
Shopify Theme

Detected Apps

KlaviyoJudge.meUpsell & Cross SellFacebook ChannelInstagram Shopping+1 more

Technology Stack

16 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

CSS Frameworks

2
Tailwind CSS
Ant Design

Libraries

1
jQueryv1.12.0

Other

1
Chart.js

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Customer Support

1
Zendesk

Advertising

1
Microsoft Advertising

Reviews

1
Judge.me

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B70/100
23
3
2
Meta Tags11/15
Content3/12
Headings3/8
Technical23/25
E-E-A-T2/7
Images7/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
G
gsioutdoors.comgsioutdoors.com

GSI Outdoors | Camping Cookware, Enamelware and Outdoor Kitchen Sets

At GSI Outdoors, we help fuel your adventure. Our love for good food and the great outdoors has inspired us to create the Gear, Solutions, and Innovations fo...

Description truncated.
Title Length68 chars

Recommended: 50-60 chars (~428px / 580px)

Description Length193 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (10 words). Search engines need substantial content for ranking.
  • • Missing H1 tag — every page should have exactly one H1

5 issues found

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Crawlability

Sitemap

Type: index

25 URLs

25 sub-sitemaps

robots.txt

19 rules

Sitemap reference found

Local SEO

Local Search Readiness

31/100
Needs Work
9 9

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AI & LLM Readiness

D49/100
Bot Access
20/25
Machine Read.
15/25
Schema Data
7/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:1,888
Token eff.:Optimal

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
67/100
11
Passed
6
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
7/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
12/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
4 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
57/100
D
262 mg
CO₂e / view
2.5 MB
Page Weight
30%
Cleaner Than
New Visitor
299 mg
vs
Returning (cached)
150 mg
Annual (10K/mo)
31.4 kg
Emission Segments
Data Center
13 mg
Network
77 mg
Device
172 mg
Resource Breakdown
JavaScript
1.5 MB
Images
752.5 KB
CSS
196.5 KB
Fonts
42.2 KB
HTML
84.3 KB
Other
4.4 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
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A

Security Score

81%Very Good
Interactive

HTTPS

WAF

57d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

12.04.2026

Valid Until

11.07.2026

Subject Alternative Names (1)

gsioutdoors.com

SHA-256 Fingerprint

F3:F4:3C:B9:57:ED:A8:5B:82:07:EC:B6:30:38:A5:AF:5F:CE:A2:3B...

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9fb940d13be5b8c3-CDG
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
85986
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

gsioutdoors-com.mail.protection.outlook.com

Domain Information

gsioutdoors.com

Domain Age
27 years

Created

13.05.1999

Expires

13.05.2031

Last Updated

14.03.2026

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
62/100
Mobile Friendly80 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=0
3 recommendations
  • •Mobile compatibility recommendation preview...
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Typography & Readability

Oswald + M-Body-Font

WCAG Partial
53/100
Readability
/30
16/30

18px · LH 1.30

Hierarchy
/20
5/20

1x ratio

WCAG
/25
16/25

3.5:1 min contrast

Performance
/25
16/25

2 fonts · 7 req

Heading Font

Oswald

Display18px

Body Font

M-Body-Font

Sans18px

Contrast Ratio

3.5:1

3 issues

Reading Comfort

~35 CPL

Narrow lines
18px
h1
42px
h2
42px
h3
18px
p
Major Third
Scale

✅ Excellent readability: 18px body text is ideal for all devices.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

❌ Very complex text: Flesch score 19/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 3.5:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

Buy on MyFontsFluid TypeFlesch 19

Color Palette

11 unique colors
5.11:1 AA Light
#ffffff
Background· 32.300000000000004%
#6e6f61
Other· 4.4%
#000000
Primary· 0%
#dedfe4
Border· 11.2%
#4d6c4e
Secondary· 9.1%
#352416
Primary· 5.9%
#af998e
Secondary· 5.4%
#724d34
Secondary· 4.9%

Business & Marketing Stack

7 Tools Detected

Enterprise

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
Microsoft ClarityFree

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

Reviews & Social Proof

1
BazaarvoiceEnterprise

Customer reviews and testimonials

4

Categories

7

Total Tools

2

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
18
Async
2
Defer

Top Script Sources

cdn.shopify.com(4)googletagmanager.com(3)gsioutdoors.com(3)connect.facebook.net(2)bat.bing.com(1)

Website Identity

GSI Outdoors

GSI Outdoors

Organization
[email protected]
800.704.4474
27 years old
Location detected: 🇨🇦 Canadavia ip
Network Solutions, LLC📧 Microsoft 365en

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Last analyzed: 14 May 2026 at 10:35

Historical Analysis & Change Tracking