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gousto.co.uk

https://gousto.co.uk· First analyzed 07 May 2026· Updated 07 May 2026
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gousto.co.uk
Desktop screenshot of gousto.co.uk
Mobile screenshot of gousto.co.uk
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

13.33.235.13

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇺🇸 New York, United States

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

CDN

CloudFront

Nameservers

ns-594.awsdns-10.net.ns-1250.awsdns-28.org.ns-1834.awsdns-37.co.uk.ns-401.awsdns-50.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
731 ms10%
Speed Index
950 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
83 KB
61 requests

Image Optimization

WebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Technology Stack

11 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

CSS Frameworks

2
Bootstrap
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Customer Support

1
Zendesk

Reviews

1
Trustpilot

Security

1
reCAPTCHA

SEO Analysis

C62/100
19
5
1
Meta Tags15/15
Content2/12
Headings7/8
Technical15/25
E-E-A-T0/7
Images6/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability3/3
G
gousto.co.ukgousto.co.uk

Recipe Boxes | Get Fresh Food & Recipes Delivered | Gousto

Change the way you eat with our easy to follow recipes. We deliver fresh boxes of ingredients and delicious recipes 7 days a week. Get started now!

Title Length58 chars

Recommended: 50-60 chars (~352px / 580px)

Description Length147 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (11 words). Search engines need substantial content for ranking.

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

3 URLs

3 sub-sitemaps

robots.txt

6 rules

Sitemap reference found

Local SEO

Local Search Readiness

5/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F34/100
Bot Access
20/25
Machine Read.
12/25
Schema Data
0/25
Citation
2/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:1,036
Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
77/100
12
Passed
4
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
71/100
A+
8 mg
CO₂e / view
83.1 KB
Page Weight
95%
Cleaner Than
New Visitor
10 mg
vs
Returning (cached)
5 mg
Annual (10K/mo)
1.0 kg
Emission Segments
Data Center
<0.001 g
Network
3 mg
Device
6 mg
Resource Breakdown
Images
684 B
HTML
82.4 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

0%Critical
Critical / Transactional

HTTPS

No WAF

245d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

09.12.2025

Valid Until

07.01.2027

OCSP Stapling

Enabled

Subject Alternative Names (2)

gousto.co.uk*.gousto.co.uk

SHA-256 Fingerprint

65:85:49:D8:C4:C3:74:EB:71:B5:D1:39:38:10:28:71:7E:C6:E1:B7...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=utf-8
date
Thu, 07 May 2026 10:32:35 GMT
strict-transport-security
max-age=63072000; includeSubDomains; preload
vary
Accept-Encoding
via
1.1 39cfe8cf0fe232ff633ac76bd04d4ace.cloudfront.net (CloudFr...
Good Warning Issue

Email Infrastructure

Google Workspace

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

alt1.aspmx.l.google.com
alt2.aspmx.l.google.com
aspmx.l.google.com
aspmx2.googlemail.com

+1 more

Domain Information

gousto.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
64/100
Mobile Friendly214 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1,maximum-scale=1
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Helvetica

WCAG Partial
59/100
Readability
/30
24/30

16px · LH 1.50

Hierarchy
/20
14/20

2.75x ratio

WCAG
/25
12/25

1:1 min contrast

Performance
/25
9/25

4 fonts · 2 req

Heading Font

Helvetica

Sans44px

Body Font

Helvetica

Sans16px

Contrast Ratio

1:1

13 issues

Reading Comfort

~37 CPL

Narrow lines
44px
h1
36px
h2
36px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 13 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.8x larger than body text.

⚠️ Missing font-display: swap — users may see invisible text while fonts load (FOIT).

Buy on MyFontsFlesch 57

Color Palette

8 unique colors
15.12:1 AAA Dark
#25262a
Other· 41.599999999999994%
#ffffff
Background· 17.5%
#403326
Primary· 11.3%
#611424
Accent· 8.1%
#e2e4e9
Border· 4.7%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Reviews & Social Proof

1
TrustpilotMid-Market

Customer reviews and testimonials

2

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

13 Resources

11
Scripts
2
Styles
8
Async
2
Defer

Top Script Sources

googletagmanager.com(4)production-assets.gousto.co.uk(3)ads.nextdoor.com(2)cdn.tryribbon.com(1)widget.trustpilot.com(1)

Website Identity

gousto.co.uk

Location detected: 🇬🇧 United Kingdomvia tld
📧 Google Workspaceen-GB

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Last analyzed: 07 May 2026 at 10:32

Historical Analysis & Change Tracking