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goop.com

https://goop.com· First analyzed 17 Feb 2026· Updated 17 Feb 2026
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goop.com
Desktop screenshot of goop.com
Mobile screenshot of goop.com
Mobile

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Hosting Provider

cloudflare.com

IP Address

172.64.148.174

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

woz.ns.cloudflare.com.amy.ns.cloudflare.com.

Performance

Page Speed

2.7 MB
143 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
WordPress
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

11 Technologies Detected

SEO Analysis

D41/100
6
5
2
G
goop.comgoop.com

goop | Home

An indispensable resource for finding products, tools, tips, and experts to bring more agency, depth, and joy to life.

Title Length11 chars

Recommended: 50-60 chars

Description Length118 chars

Recommended: 120-160 chars

Issues (2)

  • Missing H1 tag - every page should have one H1
  • Many images missing alt text (117/118)

Crawlability

Sitemap
robots.txt

152 rules

Sitemap reference found

Sponsored

Sponsored

F

Security Score

26%Critical
Interactive

HTTPS

WAF

61d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

20.01.2026

Valid Until

20.04.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

goop.com*.goop.com

SHA-256 Fingerprint

4E:8B:DE:11:B9:4B:1B:70:77:EC:84:14:F2:A7:A4:8C:00:13:23:1E...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-ray🇩🇪 Frankfurt
9cf2915cfd8f30d5-FRA
content-encoding
Brotli(br)
content-type
text/html
date
Tue, 17 Feb 2026 04:33:39 GMT
server
cloudflare
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

goop-com.mail.protection.outlook.com

Domain Information

goop.com

Domain Age
30 years

Created

02.02.1996

Expires

03.02.2027

Last Updated

30.12.2025

Registrar

Amazon Registrar, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Typography & Readability

Adobe Caslon Pro + sans-serif

62/100
Readability
/30
32/40

16px · LH 1.35

Hierarchy
/20
8/25
WCAG
/25
15/15

Contrast: undefined

Performance
/25
17/20

System fonts

Heading Font

Adobe Caslon Pro

Serif

Body Font

sans-serif

Sans16px

Contrast Ratio

--

Reading Comfort

~42 CPL

Needs attention
32px
h2
20px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Excellent performance: System fonts eliminate font loading delays (better LCP).

✅ Protected text on images: Using gradient for readability.

⚠️ Cramped layout: 25 elements lack adequate spacing.

⚠️ Inconsistent alignment: Mix of left/center/right creates visual noise.

Business & Marketing Stack

8 Tools Detected

Enterprise

Marketing Automation

1

Email marketing and automation platforms

Behavior Analytics

4

User behavior and product analytics

Advertising

2

Ad platforms and retargeting pixels

Reviews & Social Proof

1

Customer reviews and testimonials

4

Categories

8

Total Tools

1

Enterprise

3

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

21 Resources

20
Scripts
1
Styles
20
Async
0
Defer

Top Script Sources

static.klaviyo.com(8)static-tracking.klaviyo.com(6)analytics.tiktok.com(2)googletagmanager.com(1)cdnjs.cloudflare.com(1)

Website Identity

goop.com

30 years old
Amazon Registrar, Inc.📧 Microsoft 365

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Last analyzed: 17 Feb 2026 at 04:34

Historical Analysis & Change Tracking