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going.com

https://going.com· First analyzed 26 Apr 2026· Updated 26 Apr 2026
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going.com
Desktop screenshot of going.com
Mobile screenshot of going.com
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.26.3.219

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

cloe.ns.cloudflare.com.lou.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
386 ms10%
Speed Index
502 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
27 KB
140 requests

Image Optimization

Lazy LoadResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

Hybrid
⚙️ SSR
Frontend
Framework
Next.js
CMS
Webflow
Infrastructure
Platform
Vercel
CDN
Cloudflare

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

12 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft ClarityPostHog

Advertising

2
LinkedIn AdsTikTok Pixel

Meta Frameworks

1
Next.js

Tag Managers

1
Google Tag Manager

Reviews

1
Trustpilot

Payments

1
Stripe

CDN

1
Cloudflare

SEO Analysis

B79/100
22
7
0
Meta Tags15/15
Content8/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile3/4
Indexability3/3
G
going.comgoing.com

Going™ | Flight Alerts, Mistake Fares & Cheap Tickets

Join Going flights for unbeatable flight deals. Download the Going app and save big with our curated flight subscription.

Title Length53 chars

Recommended: 50-60 chars (~316px / 580px)

Description Length121 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    5 URLs

    5 sub-sitemaps

    robots.txt

    10 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    23/100
    Needs Work
    6 12

    Sponsored

    AI & LLM Readiness

    D53/100
    Bot Access
    20/25
    Machine Read.
    14/25
    Schema Data
    6/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:3%
    Words:872
    Token eff.:Optimal
    Sections/1K:6.9

    Structured Data

    2 JSON-LD
    Organization×1.1WebSite
    sameAs entity links

    Citation Readiness

    Opening Summary18w
    Descriptive Headingsavg 5.7w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    76/100
    13
    Passed
    4
    Critical
    1
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    7/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    78/100
    A+
    3 mg
    CO₂e / view
    27.1 KB
    Page Weight
    95%
    Cleaner Than
    New Visitor
    3 mg
    vs
    Returning (cached)
    2 mg
    Annual (10K/mo)
    324 g
    Emission Segments
    Data Center
    <0.001 g
    Network
    <0.001 g
    Device
    2 mg
    Resource Breakdown
    Images
    2.1 KB
    CSS
    900 B
    HTML
    21.3 KB
    Other
    2.9 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    2 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    35%Critical
    Critical / Transactional

    HTTPS

    WAF

    85d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    22.04.2026

    Valid Until

    21.07.2026

    Subject Alternative Names (1)

    www.going.com

    SHA-256 Fingerprint

    18:08:20:32:A1:74:99:5E:13:D9:C9:50:49:25:7F:49:8D:B8:0D:C5...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    0
    cache-control
    🔴 No Cache(private, no-cache, no-store, max-age=0, must-revalidate)
    cf-cache-status
    DYNAMIC
    cf-ray
    9f288b6e1be9c4f3-SJC
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=utf-8
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    93

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (5)

    alt1.aspmx.l.google.com
    alt2.aspmx.l.google.com
    aspmx.l.google.com
    alt3.aspmx.l.google.com

    +1 more

    Domain Information

    going.com

    Domain Age
    30y 5m

    Created

    06.11.1995

    Expires

    05.11.2027

    Last Updated

    04.10.2025

    Registrar

    MarkMonitor Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    77/100
    Mobile Friendly35 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    PP Mori

    WCAG Partial
    72/100
    Readability
    /30
    23/30

    24px · LH 1.33

    Hierarchy
    /20
    14/20

    2x ratio · ✓ H1→H6

    WCAG
    /25
    17/25

    1.09:1 min contrast

    Performance
    /25
    18/25

    1 font · 4 req

    Heading Font

    PP Mori

    Sans48px

    Body Font

    PP Mori

    Sans24px

    Contrast Ratio

    1.09:1

    10 issues

    Reading Comfort

    Single Font Family

    left aligned
    48px
    h1
    80px
    h2
    48px
    h3
    24px
    p
    Major Second
    Scale

    ✅ Excellent readability: 24px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

    ✅ Easy to read: Flesch score 75/100 — accessible to general audiences.

    ⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.1:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.0x larger than body text.

    Buy on MyFontsFlesch 75

    Color Palette

    7 unique colors
    Light
    #fffef1
    Background· 35.9%
    #d7ffc1
    Primary· 34.8%
    #004349
    Primary· 11.9%
    #566c75
    Secondary· 9.2%
    #c6d9c8
    Secondary· 3.2%
    #00272a
    Accent· 3%
    #283462
    Secondary· 2%

    Business & Marketing Stack

    12 Tools Detected

    Enterprise

    Behavior Analytics

    4
    Microsoft ClarityFree
    PostHogMid-Market
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    5
    Facebook PixelMid-Market
    LinkedIn AdsEnterprise
    Pinterest AdsMid-Market
    TikTok PixelMid-Market
    Reddit PixelMid-Market

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    Social Media

    1
    Facebook SDKFree

    Social widgets and sharing tools

    Affiliate & Partnerships

    1
    ImpactEnterprise

    Affiliate networks and partner tracking

    5

    Categories

    12

    Total Tools

    2

    Enterprise

    6

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    23 Resources

    20
    Scripts
    3
    Styles
    20
    Async
    0
    Defer

    Top Script Sources

    analytics.tiktok.com(3)d2hrivdxn8ekm8.cloudfront.net(2)s.pinimg.com(2)connect.facebook.net(2)scripts.clarity.ms(1)

    Website Identity

    Going

    Going

    Organization
    www.going.com
    30 years old
    Location detected: 🇨🇦 Canadavia ip
    MarkMonitor Inc.📧 Google Workspaceen

    Sponsored

    Last analyzed: 26 Apr 2026 at 21:06

    Historical Analysis & Change Tracking