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gm.ca

https://gm.ca· First analyzed 07 May 2026· Updated 07 May 2026
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gm.ca
Desktop screenshot of gm.ca
Mobile screenshot of gm.ca
Mobile

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Hosting Provider

General Motors LLC

IP Address

198.208.73.147

Site Location

🇨🇦 Canadavia tld

Server Location

🇺🇸 Troy, United States

ASN

AS30383

Organization

General Motors LLC

Nameservers

nsx4.gm.com.nsx1.gm.com.nsx2.gm.com.nsx3.gm.com.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
7.5 MB
95 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
Adobe Experience Manager
Infrastructure
Hosting
General Motors LLC

Technology Stack

7 Technologies Detected

CSS Frameworks

3
Bootstrap
Tailwind CSS
Foundation

Libraries

2
jQuery
Moment.js

Icon Libraries

1
Font Awesome

Advertising

1
Google Ads

SEO Analysis

C61/100
17
7
2
Meta Tags8/15
Content10/12
Headings3/8
Technical18/25
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
G
gm.cagm.ca

General Motors Canada: Pushing the Limits of Transportation & Techn...

General Motors Canada is home to Buick, Cadillac, GMC & Chevrolet. Learn about General Motor's rich history and dedication to community, sustainability, & in...

Title truncated. Description truncated.
Title Length72 chars

Recommended: 50-60 chars (~439px / 580px)

Description Length166 chars

Recommended: 120-160 chars

Issues (2)

  • • Title is too long (72 chars, ~439px). Will be truncated in search results.
  • • Missing H1 tag — every page should have exactly one H1

9 issues found

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Crawlability

Sitemap

Type: standard

82 URLs

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

6/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D41/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
0/25
Citation
13/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:5%
Words:1,160
Token eff.:Optimal
Sections/1K:7.8
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary19w
Descriptive Headingsavg 4w
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
72/100
12
Passed
5
Critical
2
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
12/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
4 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
15/100
F
944 mg
CO₂e / view
7.5 MB
Page Weight
5%
Cleaner Than
New Visitor
1.08 g
vs
Returning (cached)
539 mg
Annual (10K/mo)
113.2 kg
Emission Segments
Data Center
211 mg
Network
227 mg
Device
506 mg
Resource Breakdown
JavaScript
263.9 KB
Images
984.4 KB
CSS
1.7 MB
HTML
16.7 KB
Other
4.5 MB
Green Hosting Not Verified
General Motors LLC
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

31%Critical
Interactive

HTTPS

No WAF

116d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

01.09.2025

Valid Until

31.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

media.gm.comarabia.gm.combuildingastrongerfuture.gm.comcami.gm.cadealeradkit.shopclickdrive.comdealeradkit.shopclickdrivecanada.cadealerinfo.shopclickdrive.comexperience.gm.ca+12 more

SHA-256 Fingerprint

A3:25:75:FE:21:4F:68:D7:06:D9:8A:47:4F:21:46:16:BB:40:D4:A9...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

accept-ranges
bytes
cache-control
🔴 No Cache(max-age=0, no-cache, no-store)
content-encoding
📦 Gzip(gzip)
content-length
16851
content-type
text/html
date
Thu, 07 May 2026 22:35:56 GMT
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

70

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mx2.imr.gm.com
mx1.imr.gm.com

Domain Information

gm.ca

Domain Age
23y 1m

Created

20.03.2003

Expires

20.03.2027

Last Updated

20.03.2026

Registrar

CSC Corporate Domains (Canada) Company

DNSSEC
Not Enabled

Privacy & Compliance

Evidon

Cookie Consent Banner
Evidon
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Evidon
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
69/100
Mobile Friendly13 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
initial-scale=1, minimum-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

overpass

WCAG Partial
56/100
Readability
/30
24/30

16px · LH 1.50

Hierarchy
/20
8/20
WCAG
/25
13/25

1:1 min contrast

Performance
/25
11/25

1 font · 9 req

Heading Font

overpass

Sans

Body Font

overpass

Sans16px

Contrast Ratio

1:1

15 issues

Reading Comfort

~38 CPL

Narrow lines
36px
h2
26px
h3
24px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 39/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 15 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

Buy on MyFontsFlesch 39

Color Palette

14 unique colors
Light
#b9e2fa
Accent· 14.7%
#a8d2ed
Accent· 12.1%
#fffffe
Primary· 7.7%
#2a3a50
Primary· 6.8%
#93bede
Accent· 6.7%
#7094b5
Secondary· 6.3%
#172740
Secondary· 6.2%
#84adcd
Secondary· 6.2%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
9
Async
1
Defer

Top Script Sources

local(8)c.evidon.com(6)assets.adobedtm.com(5)gm-onecrm.my.site.com(1)

Website Identity

gm.ca

23 years old
Location detected: 🇨🇦 Canadavia tld
CSC Corporate Domains (Canada) Companyen

Sponsored

Last analyzed: 07 May 2026 at 22:36

Historical Analysis & Change Tracking