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glossier.com

https://glossier.com· First analyzed 25 Apr 2026· Updated 25 Apr 2026
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glossier.com
Desktop screenshot of glossier.com
Mobile screenshot of glossier.com
Mobile

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Hosting Provider

shopify.com

IP Address

23.227.38.74

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

norman.ns.cloudflare.com.jocelyn.ns.cloudflare.com.

Performance

85

Core Web Vitals

Weight

First Contentful Paint
1.8 s10%
Speed Index
2.3 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.9 MB
330 requests

Image Optimization

Lazy LoadWebPResponsiveimgix
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
4/21 | Spring Fever Sale 3.41.1Custom
Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoGorgiasUpsell & Cross SellInstagram Shopping+2 more

Technology Stack

17 Technologies Detected

SEO Analysis

C63/100
20
9
2
Meta Tags5/15
Content10/12
Headings3/8
Technical23/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
G
glossier.comglossier.com

Glossier

Glossier

Title Length8 chars

Recommended: 50-60 chars (~48px / 580px)

Description Length8 chars

Recommended: 120-160 chars

Issues (2)

  • Missing H1 tag — every page should have exactly one H1
  • Most images missing alt text (29/48) — critical for accessibility and SEO

Crawlability

Sitemap

Type: index

756 URLs

756 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

16/100
Poor
5 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D40/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
2/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:2,671
Token eff.:Optimal

Structured Data

Microdata
Productmicrodata

Citation Readiness

Opening Summary18w
Descriptive Headingsavg 2.8w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
86/100
16
Passed
2
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
8/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
52/100
E
302 mg
CO₂e / view
2.9 MB
Page Weight
30%
Cleaner Than
New Visitor
345 mg
vs
Returning (cached)
173 mg
Annual (10K/mo)
36.3 kg
Emission Segments
Data Center
15 mg
Network
89 mg
Device
199 mg
Resource Breakdown
JavaScript
1.8 MB
Images
713.1 KB
CSS
219.5 KB
Fonts
31.6 KB
HTML
52.8 KB
Other
110.8 KB
Green Hosting Verified
Cloudflare
GWF Verified
5 recommendations
  • Carbon footprint recommendation preview...
C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

78d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

14.04.2026

Valid Until

13.07.2026

Subject Alternative Names (1)

www.glossier.com

SHA-256 Fingerprint

C4:67:22:C9:D8:33:53:62:29:43:19:47:11:8B:AC:77:0A:FE:9D:84...

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
9f1c7bbf7a2ed0d7-SOF
content-encoding
Brotli(br)
content-language
en-RO
content-length
53758
Good Warning Issue

Email Infrastructure

Google Workspace

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

aspmx3.googlemail.com
alt1.aspmx.l.google.com
alt2.aspmx.l.google.com
aspmx.l.google.com

+1 more

Domain Information

glossier.com

Domain Age
13y 7m

Created

24.09.2012

Expires

24.09.2026

Last Updated

20.09.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
82/100
Mobile Friendly9 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Apercu

WCAG Partial
55/100
Readability
/30
18/30

14px · LH 1.40

Hierarchy
/20
8/20
WCAG
/25
15/25

3.62:1 min contrast

Performance
/25
14/25

1 font · 11 req

Heading Font

Apercu

Sans

Body Font

Apercu

Sans14px

Contrast Ratio

3.62:1

7 issues

Reading Comfort

~40 CPL

Narrow lines
20px
h2
14px
h3
12px
h4
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 7 elements below WCAG AA threshold (min 3.6:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFluid TypeFlesch 57

Color Palette

12 unique colors
5.07:1 AA Light
#ffffff
Background· 24.2%
#6a6e7d
Secondary· 4.8%
#0b1011
Primary· 13%
#f8d3aa
Accent· 9.7%
#ecdbca
Secondary· 8.6%
#401c18
Secondary· 6.6%
#802b15
Accent· 6.2%
#ce5924
Accent· 5.7%

Business & Marketing Stack

9 Tools Detected

Enterprise

Marketing Automation

1

Email marketing and automation platforms

Behavior Analytics

3

User behavior and product analytics

Advertising

3

Ad platforms and retargeting pixels

Privacy & Cookies

1

Cookie consent and privacy compliance tools

Affiliate & Partnerships

1

Affiliate networks and partner tracking

5

Categories

9

Total Tools

3

Enterprise

3

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

24 Resources

20
Scripts
4
Styles
20
Async
0
Defer

Top Script Sources

googletagmanager.com(3)analytics.tiktok.com(3)edge.fullstory.com(2)tr.snapchat.com(1)d.impactradius-event.com(1)

Website Identity

glossier.com

13 years old
Location detected: 🇨🇦 Canadavia ip
CSC Corporate Domains, Inc.📧 Google Workspaceen

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Last analyzed: 25 Apr 2026 at 09:57

Historical Analysis & Change Tracking