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gillette.com

https://gillette.com· First analyzed 28 Apr 2026· Updated 28 Apr 2026
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gillette.com
Desktop screenshot of gillette.com
Mobile screenshot of gillette.com
Mobile

Sponsored

Hosting Provider

BigCommerce
bigcommerce.com

IP Address

192.200.160.15

Site Location

🇺🇸 Ohio, United Statesvia schema_nap

Server Location

🇺🇸 Austin, United States

ASN

AS399566

Organization

Bigcommerce Inc

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns1-04.azure-dns.com.ns2-04.azure-dns.net.ns3-04.azure-dns.org.ns4-04.azure-dns.info.

Performance

87

Core Web Vitals

Weight

First Contentful Paint
1.7 s10%
Speed Index
2.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1 MB
86 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
BigCommerce

Technology Stack

10 Technologies Detected

Analytics

2
Google Analytics
Crazy Egg

Libraries

1
jQueryv3.6.0

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

CDN

1
Cloudflare

Security

1
reCAPTCHA

Customer Support

1
Zendesk

SEO Analysis

B75/100
22
8
0
Meta Tags14/15
Content10/12
Headings8/8
Technical23/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile1/4
Indexability3/3
G
gillette.comgillette.com

Men’s Razors and Shaving Products | Gillette®

Discover Gillette men’s razors and grooming products, including GilletteLabs, for face, body, and intimate shaving with comfort and precision.

Title Length45 chars

Recommended: 50-60 chars (~273px / 580px)

Description Length142 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    168 URLs

    robots.txt

    71 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    26/100
    Needs Work
    6 15

    Sponsored

    AI & LLM Readiness

    D42/100
    Bot Access
    9/25
    Machine Read.
    16/25
    Schema Data
    6/25
    Citation
    11/25

    AI Bot Access

    3/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:2%
    Words:1,059
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    1 JSON-LD
    Person×1.3Organization×1.1
    sameAs entity links

    Citation Readiness

    Opening Summary11w
    Descriptive Headingsavg 12.4w
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    83/100
    15
    Passed
    2
    Critical
    2
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    10/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    51/100
    B
    130 mg
    CO₂e / view
    1.0 MB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    149 mg
    vs
    Returning (cached)
    74 mg
    Annual (10K/mo)
    15.6 kg
    Emission Segments
    Data Center
    29 mg
    Network
    31 mg
    Device
    70 mg
    Resource Breakdown
    JavaScript
    179.0 KB
    Images
    385 B
    CSS
    52.3 KB
    Fonts
    776.1 KB
    HTML
    43.7 KB
    Other
    306 B
    Green Hosting Not Verified
    BigCommerce
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Interactive

    HTTPS

    WAF

    346d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    Sectigo Limited

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    10.03.2026

    Valid Until

    09.04.2027

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    www.gillette.comgillette.com

    SHA-256 Fingerprint

    44:C1:A1:9F:5A:0D:28:D7:6B:FF:5F:10:3E:FB:AA:1C:06:6F:E0:7A...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    bc-ray
    1
    cache-control
    🔴 No Cache(no-store, no-cache, must-revalidate)
    cf-cache-status
    DYNAMIC
    cf-ray
    9f33756a6b0b0c1e-BOS
    content-encoding
    📦 Gzip(gzip)
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    70

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    invalid

    Domain Information

    gillette.com

    Domain Age
    31y 8m

    Created

    29.08.1994

    Expires

    28.08.2026

    Last Updated

    24.08.2025

    Registrar

    CSC Corporate Domains, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    75/100
    Mobile Friendly19 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, maximum-scale=3
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    hind-bold + Arial

    WCAG Partial
    66/100
    Readability
    /30
    24/30

    16px · LH 1.50

    Hierarchy
    /20
    19/20

    3.75x ratio · ✓ H1→H6

    WCAG
    /25
    13/25

    1:1 min contrast

    Performance
    /25
    10/25

    System fonts

    Heading Font

    hind-bold

    Sans60px

    Body Font

    Arial

    Sans16px

    Contrast Ratio

    1:1

    6 issues

    Reading Comfort

    ~38 CPL

    Narrow lines
    60px
    h1
    36px
    h2
    21px
    h3
    22px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 47/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 3.8x larger than body text.

    GGoogle FontsBuy on MyFontsFlesch 47

    Color Palette

    8 unique colors
    19.7:1 AAA Light
    #ffffff
    Background· 21.3%
    #0a0b0c
    Text· 12.3%
    #b1d008
    Accent· 30.799999999999997%
    #a8b17d
    Secondary· 9.7%
    #549cab
    Secondary· 7.4%
    #222b3c
    Primary· 6.7%
    #e4eabe
    Accent· 4.6%

    Business & Marketing Stack

    4 Tools Detected

    Advanced

    Behavior Analytics

    3
    Google Tag ManagerFree
    Crazy EggSMB
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    2

    Categories

    4

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    23 Resources

    17
    Scripts
    6
    Styles
    8
    Async
    4
    Defer

    Top Script Sources

    cdn11.bigcommerce.com(3)script.crazyegg.com(2)googletagmanager.com(2)se.monetate.net(2)pge.segmanta.com(1)

    Website Identity

    Gillette United States

    Gillette United States

    Organization

    Gillette USA is a leading brand in men's grooming, offering a wide range of shaving products and personal care items.

    gillette.com/
    31 years old

    1 P&G Plaza Cincinnati, Ohio

    45202, Ohio, United States

    US

    Location detected: 🇺🇸 United States, Ohiovia schema_nap
    CSC Corporate Domains, Inc.enEst. 1901

    Sponsored

    Last analyzed: 28 Apr 2026 at 04:53

    Historical Analysis & Change Tracking