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friendlywater.co.uk

https://friendlywater.co.uk· First analyzed 16 May 2026· Updated 16 May 2026
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friendlywater.co.uk
Desktop screenshot of friendlywater.co.uk
Mobile screenshot of friendlywater.co.uk
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.21.49.223

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

greg.ns.cloudflare.com.lola.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
347 ms10%
Speed Index
451 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
732 KB
55 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

11 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

CSS Frameworks

2
Bootstrap
Tailwind CSS

Libraries

1
jQueryv1.11.0

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Reviews

1
Trustpilot

CDN

1
Cloudflare

Languages

1
PHPv7.4.33

SEO Analysis

B77/100
21
7
0
Meta Tags12/15
Content12/12
Headings6/8
Technical22/25
E-E-A-T3/7
Images2/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
F
friendlywater.co.ukfriendlywater.co.uk

Water Softeners and water systems UK

Water Softeners and Water Systems. Friendly Water are independent water treatment experts, we supply, service and repair water softeners, filters of all brands.

Title Length36 chars

Recommended: 50-60 chars (~231px / 580px)

Description Length160 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    164 URLs

    robots.txt

    3 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    41/100
    Fair
    10 11 1

    Sponsored

    AI & LLM Readiness

    D50/100
    Bot Access
    20/25
    Machine Read.
    10/25
    Schema Data
    2/25
    Citation
    18/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    header/footer
    Text ratio:18%
    Words:1,677
    Token eff.:Optimal
    Sections/1K:4.8
    Depth:1/5

    Structured Data

    1 JSON-LD
    LocalBusiness×1.1

    Citation Readiness

    Opening Summary143w
    Descriptive Headingsavg 4.8w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    70/100
    8
    Passed
    5
    Critical
    0
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    3/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    56/100
    A
    74 mg
    CO₂e / view
    732.4 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    85 mg
    vs
    Returning (cached)
    42 mg
    Annual (10K/mo)
    8.9 kg
    Emission Segments
    Data Center
    4 mg
    Network
    22 mg
    Device
    49 mg
    Resource Breakdown
    JavaScript
    217.7 KB
    Images
    27.7 KB
    CSS
    470.7 KB
    HTML
    15.6 KB
    Other
    672 B
    Green Hosting Verified
    Cloudflare
    GWF Verified
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    36%Critical
    Interactive

    HTTPS

    WAF

    47d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    04.04.2026

    Valid Until

    03.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    friendlywater.co.uk*.friendlywater.co.uk

    SHA-256 Fingerprint

    F0:0D:B5:E8:A7:92:41:01:D9:A1:0C:64:EF:FE:EF:C8:27:2D:0D:17...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🔴 No Cache(max-age=0, no-cache, s-maxage=10)
    cf-cache-status
    DYNAMIC
    cf-ray🇫🇷 Paris
    9fc762bab999ad3a-CDG
    content-encoding
    zstd
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    68

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (4)

    alt1.aspmx.l.google.com
    alt2.aspmx.l.google.com
    aspmx.l.google.com
    alt4.aspmx.l.google.com

    Domain Information

    friendlywater.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    64/100
    Mobile Friendly6 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Gesta

    WCAG Partial
    64/100
    Readability
    /30
    22/30

    18px · LH 1.43

    Hierarchy
    /20
    15/20

    4.8x ratio

    WCAG
    /25
    12/25

    1:1 min contrast

    Performance
    /25
    15/25

    1 font · 2 req

    Heading Font

    Gesta

    Sans86px

    Body Font

    Gesta

    Sans18px

    Contrast Ratio

    1:1

    22 issues

    Reading Comfort

    ~37 CPL

    Narrow lines
    86px
    h1
    30px
    h2
    26px
    h3
    24px
    h4
    18px
    p

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 35/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 22 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 4.8x larger than body text.

    Buy on MyFontsFlesch 35

    Color Palette

    8 unique colors
    Light
    #d0d2d4
    Other· 38.00000000000001%
    #bb9486
    Primary· 7.9%
    #cea892
    Secondary· 7.7%
    #9a696c
    Secondary· 4.2%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    Social Media

    1
    Facebook SDKFree

    Social widgets and sharing tools

    Reviews & Social Proof

    1
    TrustpilotMid-Market

    Customer reviews and testimonials

    4

    Categories

    5

    Total Tools

    0

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    26 Resources

    20
    Scripts
    6
    Styles
    10
    Async
    0
    Defer

    Top Script Sources

    local(8)gstatic.com(4)connect.facebook.net(3)googletagmanager.com(3)ajax.googleapis.com(1)

    Website Identity

    Friendly Water

    LocalBusiness
    info@friendlywater.co.uk
    01932245200

    Unit 9B, Lianda House, Camphill Industrial Estate, Camphill Road, West Byfleet

    KT14 6EW, West Byfleet, Surrey

    Location detected: 🇬🇧 United Kingdomvia tld
    📧 Google Workspaceen

    Sponsored

    Last analyzed: 16 May 2026 at 03:44

    Historical Analysis & Change Tracking