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freshdirect.com

https://freshdirect.com· First analyzed 01 May 2026· Updated 01 May 2026
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freshdirect.com
Desktop screenshot of freshdirect.com
Mobile screenshot of freshdirect.com
Mobile

Sponsored

Hosting Provider

Akamai Technologies

IP Address

2.18.64.30

Site Location

🇩🇪 Germanyvia ip

Server Location

🇩🇪 Frankfurt am Main, Germany

ASN

AS20940

CDN

Akamai

WAF

Akamai

Nameservers

a10-67.akam.net.a11-65.akam.net.a20-65.akam.net.a1-246.akam.net.+2 more

Performance

98

Core Web Vitals

Weight

First Contentful Paint
903 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.8 MB
282 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Hybrid
⚙️ SSR
Frontend
Framework
Next.js
Infrastructure
Hosting
Akamai Technologies
CDN
Akamai

Technology Stack

13 Technologies Detected

Advertising

4
LinkedIn AdsSnapchat PixelMicrosoft AdvertisingCriteo

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

CSS Frameworks

2
Tailwind CSS
Material UI

Meta Frameworks

1
Next.js

Tag Managers

1
Google Tag Manager

Payments

1
Stripe

Customer Support

1
Zendesk

SEO Analysis

B73/100
21
6
0
Meta Tags12/15
Content8/12
Headings8/8
Technical18/21
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
F
freshdirect.comfreshdirect.com

Grocery Delivery Service | FreshDirect

FreshDirect is the leader in online grocery delivery. Order fresh produce, prepared food & all your grocery essentials for same day or next day delivery.

Title Length38 chars

Recommended: 50-60 chars (~227px / 580px)

Description Length153 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    19/100
    Poor
    5 12

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D50/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    5/25
    Citation
    12/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:1%
    Words:1,699
    Token eff.:Optimal
    Sections/1K:0.6
    Depth:1/5

    Structured Data

    2 JSON-LD
    Organization×1.1SearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary17w
    Descriptive Headingsavg 4.5w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    83/100
    15
    Passed
    2
    Critical
    2
    Warnings
    Images & Alt Text
    18/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    45/100
    E
    289 mg
    CO₂e / view
    2.8 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    330 mg
    vs
    Returning (cached)
    165 mg
    Annual (10K/mo)
    34.7 kg
    Emission Segments
    Data Center
    14 mg
    Network
    85 mg
    Device
    190 mg
    Resource Breakdown
    JavaScript
    1.5 MB
    Images
    783.1 KB
    CSS
    72.1 KB
    Fonts
    254.3 KB
    HTML
    117.7 KB
    Other
    52.4 KB
    Green Hosting Verified
    Akamai Technologies
    Provider Match
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    50%Poor
    Critical / Transactional

    HTTPS

    WAF

    42d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    Valid From

    13.06.2025

    Valid Until

    12.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (6)

    www.freshdirect.comapi.freshdirect.comblog.freshdirect.comfreshdirect.commobileapi.stage.freshdirect.comrefer.freshdirect.com

    SHA-256 Fingerprint

    C3:B4:1A:79:A0:7D:74:97:B3:34:CB:9D:E5:A9:8F:06:83:4F:13:E3...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(max-age=0, no-cache, no-store)
    content-encoding
    📦 Gzip(gzip)
    content-security-policy
    default-src * 'unsafe-inline' 'unsafe-eval'; script-src * 'u...
    content-type
    text/html; charset=utf-8
    date
    Fri, 01 May 2026 11:37:47 GMT
    etag
    "g8xgkyh65hfr7e:dtagent10335260306043831MxEa"
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    freshdirect-com.mail.protection.outlook.com

    Domain Information

    freshdirect.com

    Domain Age
    27y 4m

    Created

    11.12.1998

    Expires

    23.12.2033

    Last Updated

    05.06.2024

    Registrar

    Network Solutions, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    70/100
    Mobile Friendly11 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    customFonts

    WCAG Partial
    77/100
    Readability
    /30
    25/30

    17px · LH 1.40

    Hierarchy
    /20
    17/20

    3.76x ratio · ✓ H1→H6

    WCAG
    /25
    19/25

    2.24:1 min contrast

    Performance
    /25
    16/25

    1 font · 8 req

    Heading Font

    customFonts

    Sans64px

    Body Font

    customFonts

    Sans17px

    Contrast Ratio

    2.24:1

    1 issue

    Reading Comfort

    Single Font Family

    left aligned
    64px
    h1
    56px
    h2
    17px
    p

    ✅ Excellent readability: 17px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 2.2:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 3.8x larger than body text.

    ✅ Lean font stack: 1 font families keeps load times fast.

    Buy on MyFontsFlesch 64

    Color Palette

    8 unique colors
    3.76:1 AA Large Light
    #ffffff
    Background· 27.000000000000004%
    #79877f
    Other· 7.5%
    #092621
    Primary· 24.8%
    #205026
    Secondary· 17.9%
    #d7e7d6
    Secondary· 8.3%
    #405445
    Secondary· 6.6%
    #c2c8bb
    Secondary· 2.4%

    Business & Marketing Stack

    8 Tools Detected

    Enterprise

    Behavior Analytics

    4
    Google AnalyticsFree
    MixpanelMid-Market
    ContentsquareEnterprise
    Google Tag ManagerFree

    User behavior and product analytics

    Advertising

    3
    Facebook PixelMid-Market
    Microsoft AdsEnterprise
    Snapchat PixelMid-Market

    Ad platforms and retargeting pixels

    Affiliate & Partnerships

    1
    ImpactEnterprise

    Affiliate networks and partner tracking

    3

    Categories

    8

    Total Tools

    3

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    24 Resources

    20
    Scripts
    4
    Styles
    19
    Async
    0
    Defer

    Top Script Sources

    cdn.boomtrain.com(2)c1.rfihub.net(2)cdn.mxpnl.com(2)connect.facebook.net(2)a.usbrowserspeed.com(1)

    Website Identity

    FreshDirect

    FreshDirect

    Organization
    press@freshdirect.com
    www.freshdirect.com/
    27 years old
    Location detected: 🇩🇪 Germanyvia ip
    Network Solutions, LLC📧 Microsoft 365en

    Sponsored

    Last analyzed: 01 May 2026 at 11:39

    Historical Analysis & Change Tracking