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fresh.com

https://fresh.com· First analyzed 30 Apr 2026· Updated 30 Apr 2026
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fresh.com
Desktop screenshot of fresh.com
Mobile screenshot of fresh.com
Mobile

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Hosting Provider

Planet Service SARL

IP Address

185.16.44.89

Site Location

🇫🇷 Francevia ip

Server Location

🇫🇷 Ostwald, France

ASN

AS61168

Organization

Planet Service SARL

CDN

Cloudflare

WAF

Cloudflare

Nameservers

d.ns.domainoo.fr.a.ns.domainoo.fr.c.ns.domainoo.fr.b.ns.domainoo.fr.

Performance

97

Core Web Vitals

Weight

First Contentful Paint
965 ms10%
Speed Index
1.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.1 MB
120 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Planet Service SARL
CDN
Cloudflare

Technology Stack

6 Technologies Detected

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

Payments

1
PayPal

Customer Support

1
Zendesk

SEO Analysis

B74/100
21
5
1
Meta Tags13/15
Content10/12
Headings6/8
Technical20/21
E-E-A-T2/7
Images2/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
F
fresh.comfresh.com

Skin Care, Body Care and Fragrances | Fresh

Shop our wide range of exquisite products at Fresh online today, from serums and fragrances to cleansers and toners.

Title Length43 chars

Recommended: 50-60 chars (~260px / 580px)

Description Length116 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (52/62) — critical for accessibility and SEO

6 issues found

Upgrade to view details

Local SEO

Local Search Readiness

30/100
Needs Work
8 11

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AI & LLM Readiness

D41/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
3/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:2,213
Token eff.:Optimal
Sections/1K:4.1
Depth:1/5

Structured Data

1 JSON-LD
Organization×1.1
sameAs entity links

Citation Readiness

Opening Summary11w
Descriptive Headingsavg 1.8w
Canonical URL
Open Graph2/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
82/100
14
Passed
3
Critical
2
Warnings
Images & Alt Text
18/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
12/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
40/100
D
268 mg
CO₂e / view
2.1 MB
Page Weight
50%
Cleaner Than
New Visitor
306 mg
vs
Returning (cached)
153 mg
Annual (10K/mo)
32.2 kg
Emission Segments
Data Center
60 mg
Network
64 mg
Device
144 mg
Resource Breakdown
JavaScript
1.2 MB
Images
496.6 KB
CSS
232.7 KB
HTML
47.2 KB
Other
118.4 KB
Green Hosting Not Verified
Planet Service SARL
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
B

Security Score

75%Good
Critical / Transactional

HTTPS

WAF

181d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

27.10.2025

Valid Until

28.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.fresh.com

SHA-256 Fingerprint

98:E9:C1:DA:28:49:F0:68:57:C6:E9:6D:C3:5F:B9:C3:FA:D1:EB:F3...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=93600
cache-control
🔴 No Cache(max-age=0, no-cache, no-store)
cf-cache-status
DYNAMIC
cf-ray🇺🇸 Dallas
9f42f931db0c244d-DFW
content-encoding
⚡ Brotli(br)
content-security-policy
frame-ancestors 'self'
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxb-0024c501.gslb.pphosted.com
mxa-0024c501.gslb.pphosted.com

Domain Information

fresh.com

Domain Age
31y 9m

Created

18.07.1994

Expires

12.01.2027

Last Updated

05.12.2025

Registrar

Register.com - Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
68/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, minimal-ui
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

custom-heading-font + custom-body-font

WCAG Partial
69/100
Readability
/30
19/30

20px · LH 1.20

Hierarchy
/20
15/20

3x ratio

WCAG
/25
15/25

1:1 min contrast

Performance
/25
20/25

2 fonts · 3 req

Heading Font

custom-heading-font

Sans60px

Body Font

custom-body-font

Sans20px

Contrast Ratio

1:1

2 issues

Reading Comfort

Dual Sans-Serif

left aligned
60px
h1
60px
h2
60px
h3
20px
p
Minor Second
Scale

✅ Excellent readability: 20px body text is ideal for all devices.

⚠️ Tight line spacing (1.20). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.0x larger than body text.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

Buy on MyFontsFlesch 68

Color Palette

9 unique colors
Light
#ffffff
Background· 20.500000000000004%
#e3f0f8
Primary· 14.9%
#e9d9db
Secondary· 13.1%
#372228
Secondary· 12.9%
#bfacb3
Secondary· 10.1%
#d8c7c9
Secondary· 9.9%
#b98f86
Secondary· 7.2%
#7f6864
Secondary· 3.7%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

Reviews & Social Proof

2
PowerReviewsEnterprise
BazaarvoiceEnterprise

Customer reviews and testimonials

3

Categories

5

Total Tools

3

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

26 Resources

20
Scripts
6
Styles
8
Async
10
Defer

Top Script Sources

local(9)googletagmanager.com(2)5c117f8e5a10.cdn4.forter.com(1)origin.extole.io(1)cdn.cookielaw.org(1)

Website Identity

Fresh

Organization
18338581115
www.fresh.com/us/home
31 years old
Location detected: 🇫🇷 Francevia ip
Register.com - Network Solutions, LLCen

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Last analyzed: 30 Apr 2026 at 02:04

Historical Analysis & Change Tracking