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freemans.com

https://freemans.com· First analyzed 19 May 2026· Updated 19 May 2026
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freemans.com
Desktop screenshot of freemans.com
Mobile screenshot of freemans.com
Mobile

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Hosting Provider

Grattan PLC

IP Address

81.144.201.86

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 Bradford, United Kingdom

ASN

AS2856

Organization

Grattan PLC

Nameservers

auth0020.ns.eu.uu.net.auth0030.ns.eu.uu.net.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
820 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
267 KB
32 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Grattan PLC

Technology Stack

3 Technologies Detected

CSS Frameworks

1
Tailwind CSS

Advertising

1
Pinterest Tag

Customer Support

1
Zendesk

SEO Analysis

C64/100
17
9
2
Meta Tags11/15
Content10/12
Headings3/8
Technical14/25
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
F
freemans.comfreemans.com

Freemans | Online Fashion, Electricals & Homeware to Make You Look

At Freemans we'll make you look effortlessly stylish with head-turning fashion, beauty, electricals & homeware. Shop 1000's of items, with free returns, at f...

Description truncated.
Title Length66 chars

Recommended: 50-60 chars (~405px / 580px)

Description Length169 chars

Recommended: 120-160 chars

Issues (2)

  • • Missing H1 tag — every page should have exactly one H1
  • • Missing viewport meta tag — page may not be mobile-friendly (Google uses mobile-first indexing)

11 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

24 rules

Sitemap reference found

Local SEO

Local Search Readiness

5/100
Poor
2 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F36/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
3/25
Citation
6/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:1,743
Token eff.:Optimal

Structured Data

1 JSON-LD
WebSiteSearchAction

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
D
57/100
6
Passed
7
Critical
1
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
3/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
5 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
56/100
A+
33 mg
CO₂e / view
266.7 KB
Page Weight
90%
Cleaner Than
New Visitor
38 mg
vs
Returning (cached)
19 mg
Annual (10K/mo)
4.0 kg
Emission Segments
Data Center
7 mg
Network
8 mg
Device
18 mg
Resource Breakdown
JavaScript
95.5 KB
Images
343 B
CSS
65.3 KB
HTML
81.8 KB
Other
23.6 KB
Green Hosting Not Verified
Grattan PLC
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

46%Poor
Interactive

HTTPS

No WAF

164d

Certificate Details

Type

Extended Validation (EV)

Certificate Authority

GlobalSign nv-sa

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/1.1

Valid From

29.09.2025

Valid Until

31.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (3)

www.freemans.comacpt.freemans.comfreemans.com

SHA-256 Fingerprint

B3:76:04:17:9B:28:55:95:07:5C:BF:A7:A5:04:A1:F0:E1:79:75:04...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🟣 Private(private)
content-encoding
📦 Gzip(gzip)
content-type
text/html
date
Tue, 19 May 2026 07:36:23 GMT
strict-transport-security
max-age=31536000; includeSubDomains; preload
transfer-encoding
chunked
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (4)

smtp.freemans.com
freemans-com.mail.protection.outlook.com
mail.grattan.co.uk
mail.freemans.com

Domain Information

freemans.com

Domain Age
29y 12m

Created

31.05.1996

Expires

30.05.2034

Last Updated

30.05.2024

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
50/100
Not Mobile Friendly8 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Gibson

WCAG Partial
54/100
Readability
/30
15/30

13px · LH --

Hierarchy
/20
6/20
WCAG
/25
13/25

1:1 min contrast

Performance
/25
20/25

System fonts

Heading Font

Gibson

Sans

Body Font

Gibson

Sans13px

Contrast Ratio

1:1

7 issues

Reading Comfort

~68 CPL

Optimal (45–75)
22px
h2
13px
p

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line length: ~68 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 45/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 7 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

Buy on MyFontsFlesch 45

Color Palette

10 unique colors
5.69:1 AA Dark
#666666
Other· 23.799999999999997%
#fefefe
Text· 13.5%
#4e453d
Primary· 16.3%
#2f2a21
Secondary· 9.8%
#54252a
Secondary· 6.6%
#207657
Accent· 4.1%
#83b8a6
Secondary· 2.1%

Business & Marketing Stack

2 Tools Detected

Growing

Customer Support

1
LiveChatMid-Market

Live chat and helpdesk tools

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

2

Categories

2

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

6 Resources

5
Scripts
1
Styles
0
Async
0
Defer

Top Script Sources

local(5)

Website Identity

freemans.com

29 years old
Location detected: 🇬🇧 United Kingdomvia ip
Network Solutions, LLC📧 Microsoft 365

Sponsored

Last analyzed: 19 May 2026 at 07:36

Historical Analysis & Change Tracking