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fraserhart.co.uk

https://fraserhart.co.uk· First analyzed 11 May 2026· Updated 11 May 2026
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fraserhart.co.uk
Desktop screenshot of fraserhart.co.uk
Mobile screenshot of fraserhart.co.uk
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.17.111.87

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ada.ns.cloudflare.com.isaac.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
463 ms10%
Speed Index
602 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.9 MB
123 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

13 Technologies Detected

Fonts

3
Google FontsAdobe Fonts (Typekit)Adobe Fonts

Analytics

2
Google Analytics
Hotjar

Payments

2
StripeKlarna

UI Components

1
Lightbox

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Customer Support

1
Tawk.to

CDN

1
Cloudflare

SEO Analysis

C69/100
20
6
2
Meta Tags13/15
Content11/12
Headings3/8
Technical22/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social1/5
Freshness0/4
Mobile1/4
Indexability3/3
F
fraserhart.co.ukfraserhart.co.uk

Fraser Hart Jewellers | Shop Engagement Rings & Luxury Watches UK

Shop diamond engagement rings, wedding bands, fine jewellery and luxury watches online at Fraser Hart. Visit one of 22 UK stores. Up to 4 years 0% finance av...

Description truncated.
Title Length65 chars

Recommended: 50-60 chars (~402px / 580px)

Description Length165 chars

Recommended: 120-160 chars

Issues (2)

  • • Missing H1 tag — every page should have exactly one H1
  • • Most images missing alt text (65/68) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

5,710 URLs

robots.txt

17 rules

Sitemap reference found

Local SEO

Local Search Readiness

20/100
Needs Work
5 12

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AI & LLM Readiness

D41/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
7/25
Citation
6/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:2,208
Token eff.:Optimal
Depth:1/5

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph1/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
77/100
11
Passed
3
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
10/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
58/100
C
194 mg
CO₂e / view
1.9 MB
Page Weight
50%
Cleaner Than
New Visitor
222 mg
vs
Returning (cached)
111 mg
Annual (10K/mo)
23.3 kg
Emission Segments
Data Center
10 mg
Network
57 mg
Device
128 mg
Resource Breakdown
JavaScript
372.5 KB
Images
1.4 MB
CSS
81.3 KB
HTML
27.6 KB
Other
20.1 KB
Green Hosting Verified
Cloudflare
GWF Verified
5 recommendations
  • •Carbon footprint recommendation preview...
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F

Security Score

15%Critical
Critical / Transactional

HTTPS

WAF

98d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/2

Valid From

17.07.2025

Valid Until

17.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

www.fraserhart.co.ukfraserhart.co.uk

SHA-256 Fingerprint

06:F8:7C:40:58:86:5A:C3:46:22:3A:96:F8:C7:06:C0:21:81:CD:16...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control
🔴 No Cache(no-cache, no-store, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9fa47a017c70e182-CDG
content-encoding
⚡ Brotli(br)
content-security-policy
frame-ancestors 'self'
content-type
text/html;charset=UTF-8
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

fraserhart-co-uk.mail.protection.outlook.com

Domain Information

fraserhart.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

CookieYes

Cookie Consent Banner
CookieYes
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: CookieYes
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
72/100
Mobile Friendly6 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

aktiv-grotesk

WCAG Partial
74/100
Readability
/30
28/30

16px · LH 1.50

Hierarchy
/20
7/20
WCAG
/25
19/25

2.87:1 min contrast

Performance
/25
20/25

1 font · 2 req

Heading Font

aktiv-grotesk

Sans

Body Font

aktiv-grotesk

Sans16px

Contrast Ratio

2.87:1

2 issues

Reading Comfort

~46 CPL

Optimal (45–75)
25px
h2
27px
h3
20px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~46 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 42/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 2.9:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

AAdobe FontsBuy on MyFontsFlesch 42

Color Palette

7 unique colors
Light
#e7e7e9
Background· 29.1%
#d5bc61
Primary· 27.3%
#dccc8b
Accent· 16.5%
#e2dca2
Accent· 7.8999999999999995%
#bb8264
Secondary· 6.3%
#c1a37b
Secondary· 3.4%

Business & Marketing Stack

6 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Customer Support

1
Tawk.toFree

Live chat and helpdesk tools

Behavior Analytics

3
Google Tag ManagerFree
HotjarMid-Market
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
CookieYesSMB

Cookie consent and privacy compliance tools

4

Categories

6

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
11
Async
9
Defer

Top Script Sources

local(4)static-tracking.klaviyo.com(3)fraserhart.co.uk(2)static.hotjar.com(1)smct.co(1)

Website Identity

Fraser Hart

Fraser Hart

Organization
www.fraserhart.co.uk/home
Location detected: 🇬🇧 United Kingdomvia tld
📧 Microsoft 365en

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Last analyzed: 11 May 2026 at 22:04

Historical Analysis & Change Tracking