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ford.co.uk

https://ford.co.uk· First analyzed 28 Apr 2026· Updated 28 Apr 2026
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ford.co.uk
Desktop screenshot of ford.co.uk
Mobile screenshot of ford.co.uk
Mobile

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Hosting Provider

Ford Motor Company

IP Address

19.12.97.118

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇺🇸 Chicago, United States

ASN

AS3389

Organization

Ford Motor Company

CDN

Akamai

WAF

Akamai

Nameservers

dns006.ford.com.extdns001.ford.com.extdns002.ford.com.dns005.ford.com.

Performance

80

Core Web Vitals

Weight

First Contentful Paint
2.2 s10%
Speed Index
2.9 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
7.1 MB
250 requests

Image Optimization

Responsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
Adobe Experience Manager
Infrastructure
Hosting
Ford Motor Company
CDN
Akamai

Technology Stack

3 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Customer Support

1
Zendesk

SEO Analysis

D59/100
16
5
1
Meta Tags14/15
Content3/12
Headings8/8
Technical14/21
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
F
ford.co.ukford.co.uk

The Official Homepage of Ford UK | Ford UK

Welcome to the official Ford UK homepage. Find out more information on our Ford cars, vans & pickups range, promotions, financing, services & repairs.

Title Length42 chars

Recommended: 50-60 chars (~257px / 580px)

Description Length150 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (9 words). Search engines need substantial content for ranking.

6 issues found

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Local SEO

Local Search Readiness

11/100
Poor
3 12 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F31/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
0/25
Citation
4/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:1,486
Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
77/100
10
Passed
3
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
10/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
30/100
F
901 mg
CO₂e / view
7.1 MB
Page Weight
5%
Cleaner Than
New Visitor
1.03 g
vs
Returning (cached)
515 mg
Annual (10K/mo)
108.1 kg
Emission Segments
Data Center
201 mg
Network
216 mg
Device
483 mg
Resource Breakdown
JavaScript
752.1 KB
Images
6.2 MB
CSS
82.5 KB
HTML
18.2 KB
Other
128.6 KB
Green Hosting Not Verified
Ford Motor Company
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

39%Critical
Interactive

HTTPS

WAF

65d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

03.04.2026

Valid Until

02.07.2026

Subject Alternative Names (20)

commercialsolutions.ford.becommercialsolutions.ford.co.ukcommercialsolutions.ford.decommercialsolutions.ford.escommercialsolutions.ford.frcommercialsolutions.ford.iecommercialsolutions.ford.itcommercialsolutions.ford.nl+12 more

SHA-256 Fingerprint

18:C6:09:88:A2:30:26:12:33:D2:DE:EF:50:5A:C2:EC:18:25:CF:6A...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges
bytes
cache-control
🟡 1 Hours(must-revalidate, max-age=3600)
content-encoding
📦 Gzip(gzip)
content-length
18295
content-type
text/html
cross-origin-opener-policy
same-origin
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

75

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxa-00498f03.gslb.pphosted.com
mxb-00498f03.gslb.pphosted.com

Domain Information

ford.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
74/100
Mobile Friendly95 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Times New Roman + FordAntenna

WCAG AAA
71/100
Readability
/30
23/30

16px · LH 1.50

Hierarchy
/20
14/20

2x ratio

WCAG
/25
22/25

8.96:1 min contrast

Performance
/25
12/25

3 fonts

Heading Font

Times New Roman

Serif32px

Body Font

FordAntenna

Sans16px

Contrast Ratio

8.96:1

WCAG AAA (≥7:1)

Reading Comfort

~42 CPL

Narrow lines
32px
h1
46px
h2
46px
h3
20px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 35/100. Simplify sentences for wider reach.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 9.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Strong hierarchy: Headlines are 2.0x larger than body text.

Buy on MyFontsFlesch 35

Color Palette

9 unique colors
9.15:1 AAA Light
#ffffff
Background· 27.3%
#484848
Other· 8.1%
#1c1500
Accent· 21.099999999999998%
#47412f
Secondary· 11.6%
#060400
Primary· 8.7%
#253238
Secondary· 8.2%
#1f2625
Secondary· 7.9%
#afb1be
Secondary· 3.3%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

29 Resources

19
Scripts
10
Styles
3
Async
8
Defer

Top Script Sources

local(5)youtube.com(2)assets.adobedtm.com(2)ford.eu(2)dse-cookiebanner.ford.com(1)

Website Identity

ford.co.uk

Location detected: 🇬🇧 United Kingdomvia tld
en-GB

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Last analyzed: 28 Apr 2026 at 01:41

Historical Analysis & Change Tracking