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flybuys.com.au

https://flybuys.com.au· First analyzed 28 May 2026· Updated 28 May 2026
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flybuys.com.au
Desktop screenshot of flybuys.com.au
Mobile screenshot of flybuys.com.au
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

108.156.22.19

Site Location

🇦🇺 Australiavia tld

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

AmazonS3

CDN

CloudFront

Nameservers

ns-1751.awsdns-26.co.uk.ns-64.awsdns-08.com.ns-648.awsdns-17.net.ns-1086.awsdns-07.org.

Performance

73

Core Web Vitals

Weight

First Contentful Paint
10.1 s10%
Speed Index
13.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
5.4 MB
88 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

JAMstack
⚡ SSG
Decoupled
Frontend
Framework
Gatsbyv5.12.4
Styling
Tailwind CSS
API
Data Source
Headless CMS
Contentful
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Progressive Web App

Web ManifestApple Touch Icon

Detected API Sources

https://images.ctfassets.net/x...https://images.ctfassets.net/x...

Technology Stack

7 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Meta Frameworks

1
Gatsby

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Advertising

1
Google Ads

SEO Analysis

D57/100
18
5
2
Meta Tags13/15
Content3/12
Headings8/8
Technical16/25
E-E-A-T0/7
Images4/7
Links2/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
F
flybuys.com.auflybuys.com.au

Flybuys | Australia's favourite rewards program

Get more value from your everyday spending when you use Flybuys at one of more than 20 partners, including Coles, Bunnings Warehouse, Kmart, Target and Offic...

Description truncated.
Title Length47 chars

Recommended: 50-60 chars (~283px / 580px)

Description Length164 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (0 words). Search engines need substantial content for ranking.
  • • Most images missing alt text (36/47) — critical for accessibility and SEO

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

robots.txt

Local SEO

Local Search Readiness

3/100
Poor
1 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F34/100
Bot Access
20/25
Machine Read.
12/25
Schema Data
0/25
Citation
2/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:0%
Words:550
Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
61/100
7
Passed
6
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
3/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
28/100
F
557 mg
CO₂e / view
5.4 MB
Page Weight
5%
Cleaner Than
New Visitor
637 mg
vs
Returning (cached)
318 mg
Annual (10K/mo)
66.9 kg
Emission Segments
Data Center
27 mg
Network
164 mg
Device
366 mg
Resource Breakdown
JavaScript
3.6 MB
Images
1.4 MB
CSS
129.7 KB
Fonts
1.1 KB
HTML
118.4 KB
Other
78.8 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A+

Security Score

95%Excellent
Static / Informational

HTTPS

WAF

220d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

05.12.2025

Valid Until

03.01.2027

OCSP Stapling

Enabled

Subject Alternative Names (1)

experience.flybuys.com.au

SHA-256 Fingerprint

6A:E4:94:90:D9:54:BC:81:0A:0B:96:BF:9B:D8:02:EB:FE:4C:AE:C2...

Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 0s(public, max-age=0, must-revalidate)
content-encoding
⚡ Brotli(br)
content-type
text/html
date
Thu, 28 May 2026 15:43:15 GMT
etag
W/"f7e1318c38948e36f1e30bec04d9e58a"
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

flybuys-com-au.mail.protection.outlook.com

Domain Information

flybuys.com.au

Last Updated

30.11.2025

Registrar

Domain Directors Pty Ltd trading as Instra

DNSSEC
Not Enabled

Privacy & Compliance

Usercentrics

Cookie Consent Banner
Usercentrics
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Usercentrics
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
69/100
Mobile Friendly120 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, shrink-to-fit=no
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

ManropeReg

WCAG AA
77/100
Readability
/30
23/30

16px · LH 1.50

Hierarchy
/20
12/20

1.12x ratio · ✓ H1→H6

WCAG
/25
22/25

5.37:1 min contrast

Performance
/25
20/25

2 fonts · 3 req

Heading Font

ManropeReg

Sans18px

Body Font

ManropeReg

Sans16px

Contrast Ratio

5.37:1

WCAG AA (≥4.5:1)

Reading Comfort

~37 CPL

Narrow lines
18px
h1
24px
h2
21px
h3
18px
h4
16px
p
Minor Second
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.4:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

✅ Lean font stack: 2 font families keeps load times fast.

GGoogle FontsBuy on MyFontsFlesch 68

Color Palette

1 unique colors
Light
#ffffff
Background· 100%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

2

Categories

2

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

21 Resources

20
Scripts
1
Styles
20
Async
1
Defer

Top Script Sources

local(8)assets.adobedtm.com(7)connect.facebook.net(1)cdn.branch.io(1)app.usercentrics.eu(1)

Website Identity

flybuys.com.au

Location detected: 🇦🇺 Australiavia tld
Domain Directors Pty Ltd trading as Instra📧 Microsoft 365en

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Last analyzed: 28 May 2026 at 15:43

Historical Analysis & Change Tracking