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fitnessfactory.com

https://fitnessfactory.com· First analyzed 01 Jun 2026· Updated 01 Jun 2026
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fitnessfactory.com
Desktop screenshot of fitnessfactory.com
Mobile screenshot of fitnessfactory.com
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.26.4.220

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

gabriel.ns.cloudflare.com.aria.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
671 ms10%
Speed Index
872 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
30 KB
77 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
BigCommerce

Technology Stack

14 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
Crazy Egg

Libraries

1
jQueryv3.7.1

Other

1
GSAP

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Customer Support

1
Olark

Advertising

1
TikTok Pixel

CDN

1
Cloudflare

SEO Analysis

C60/100
15
10
1
Meta Tags14/15
Content8/12
Headings7/8
Technical13/25
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
F
fitnessfactory.comfitnessfactory.com

FitnessFactory.com - Newsletter Subscription

FitnessFactory.com makes purchasing home and commercial equipment fast, easy, convenient and affordable. Shop our extensive selection of fitness equipment today

Title Length44 chars

Recommended: 50-60 chars (~267px / 580px)

Description Length160 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (9/12) — critical for accessibility and SEO

11 issues found

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Crawlability

Sitemap
robots.txt

79 rules

Sitemap reference found

Local SEO

Local Search Readiness

20/100
Needs Work
6 10 2

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AI & LLM Readiness

F31/100
Bot Access
9/25
Machine Read.
14/25
Schema Data
0/25
Citation
8/25

AI Bot Access

3/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:2%
Words:482
Token eff.:Optimal
Sections/1K:10.4
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary13w
Descriptive Headingsavg 9w
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
62/100
12
Passed
4
Critical
3
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
13/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
2/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
71/100
A+
3 mg
CO₂e / view
30.1 KB
Page Weight
95%
Cleaner Than
New Visitor
4 mg
vs
Returning (cached)
2 mg
Annual (10K/mo)
360 g
Emission Segments
Data Center
<0.001 g
Network
<0.001 g
Device
2 mg
Resource Breakdown
Fonts
2.2 KB
HTML
23.0 KB
Other
5.0 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
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F

Security Score

25%Critical
Critical / Transactional

HTTPS

WAF

84d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

26.05.2026

Valid Until

25.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

fitnessfactory.com

SHA-256 Fingerprint

B3:23:6D:B4:7D:06:1E:9F:81:AF:E3:91:25:2E:23:83:C5:13:65:74...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
bc-ray
1
cache-control
🔴 No Cache(no-store, no-cache, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
a04c311e0ca8d141-CDG
content-encoding
⚡ Brotli(br)
Good Warning Issue

Email Infrastructure

Barracuda

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

d86113b.ess.barracudanetworks.com
d86113a.ess.barracudanetworks.com

Domain Information

fitnessfactory.com

Domain Age
30y 4m

Created

24.01.1996

Expires

25.01.2027

Last Updated

05.11.2025

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

consentmanager

Cookie Consent Banner
consentmanager
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: consentmanager
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
58/100
Mobile Friendly2 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=1
3 recommendations
  • •Mobile compatibility recommendation preview...
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Typography & Readability

Open Sans + Arial

WCAG Partial
71/100
Readability
/30
24/30

16px · LH 1.60

Hierarchy
/20
10/20

1.88x ratio

WCAG
/25
17/25

1.24:1 min contrast

Performance
/25
20/25

System fonts

Heading Font

Open Sans

Sans30px

Body Font

Arial

Sans16px

Contrast Ratio

1.24:1

39 issues

Reading Comfort

~37 CPL

Narrow lines
30px
h1
28px
h2
21px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 39 elements below WCAG AA threshold (min 1.2:1).

❌ Broken heading hierarchy: 3 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ System fonts: Zero font loading delay — best possible LCP impact.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

GGoogle Fonts

Color Palette

6 unique colors
3.12:1 AA Large Light
#ffffff
Background· 51.400000000000006%
#989091
Other· 5.4%
#0c068e
Primary· 10.4%
#edd7d7
Secondary· 3.5%
#221b82
Accent· 1.8%

Business & Marketing Stack

7 Tools Detected

Enterprise

Behavior Analytics

4
Google Tag ManagerFree
Google AnalyticsFree
HotjarMid-Market
Crazy EggSMB

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
TikTok PixelMid-Market

Ad platforms and retargeting pixels

Social Media

1
Facebook SDKFree

Social widgets and sharing tools

3

Categories

7

Total Tools

0

Enterprise

3

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

24 Resources

20
Scripts
4
Styles
17
Async
1
Defer

Top Script Sources

googletagmanager.com(4)analytics.tiktok.com(3)cdn11.bigcommerce.com(3)connect.facebook.net(2)ajax.googleapis.com(2)

Website Identity

fitnessfactory.com

[email protected]
800-383-9300
30 years old

Aurora | Forest Park | Online Consultants

Location detected: 🇨🇦 Canadavia ip
Network Solutions, LLC📧 Barracudaen

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Last analyzed: 01 Jun 2026 at 06:35

Historical Analysis & Change Tracking