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fitness-superstore.co.uk

https://fitness-superstore.co.uk· First analyzed 09 May 2026· Updated 09 May 2026
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fitness-superstore.co.uk
Desktop screenshot of fitness-superstore.co.uk
Mobile screenshot of fitness-superstore.co.uk
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.20.32.99

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

jihoon.ns.cloudflare.com.leah.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
340 ms10%
Speed Index
442 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
190 KB
250 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
WordPress
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

20 Technologies Detected

Libraries

3
jQuery
Underscore.jsMoment.js

UI Components

3
SwiperSlick CarouselFancybox

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

Reviews

2
TrustpilotYotpo

Payments

2
StripeKlarna

Other

1
GSAP

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Customer Support

1
Zendesk

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

D57/100
16
6
2
Meta Tags9/15
Content3/12
Headings8/8
Technical18/25
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability3/3
F
fitness-superstore.co.ukfitness-superstore.co.uk

Fitness Superstore | UK's No.1 Fitness Equipment and Gym Equipment ...

Fitness Superstore - UK's No. 1 Fitness Equipment Retailer. Next day delivery on 1000's of strength and cardio products. Stores nationwide.

Title truncated.
Title Length75 chars

Recommended: 50-60 chars (~454px / 580px)

Description Length139 chars

Recommended: 120-160 chars

Issues (2)

  • • Title is too long (75 chars, ~454px). Will be truncated in search results.
  • • Very thin content (11 words). Search engines need substantial content for ranking.

8 issues found

Upgrade to view details

Crawlability

Sitemap
robots.txt

53 rules

Local SEO

Local Search Readiness

21/100
Needs Work
6 10 2

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AI & LLM Readiness

F31/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
2/25
Citation
2/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:2,476
Token eff.:Optimal

Structured Data

Microdata
Productmicrodata

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
86/100
14
Passed
1
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
18/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
5/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
75/100
A+
19 mg
CO₂e / view
189.8 KB
Page Weight
95%
Cleaner Than
New Visitor
22 mg
vs
Returning (cached)
11 mg
Annual (10K/mo)
2.3 kg
Emission Segments
Data Center
<0.001 g
Network
6 mg
Device
13 mg
Resource Breakdown
Images
119.5 KB
HTML
70.1 KB
Other
300 B
Green Hosting Verified
Cloudflare
GWF Verified
3 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

38d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

17.03.2026

Valid Until

16.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

fitness-superstore.co.uk*.fitness-superstore.co.uk

SHA-256 Fingerprint

F3:E7:26:16:D7:2B:87:B2:C7:9A:16:9F:8F:24:8D:80:94:B1:3F:EA...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🔴 No Cache(no-store, no-cache, must-revalidate, max-age=0)
cf-cache-status
DYNAMIC
cf-ray
9f8cb979dd7e715d-DUS
content-encoding
⚡ Brotli(br)
content-security-policy
font-src fonts.gstatic.com use.typekit.net *.typekit.net *.g...
Good Warning Issue

Email Infrastructure

Mimecast

Score

75

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

eu-smtp-inbound-1.mimecast.com
eu-smtp-inbound-2.mimecast.com

Domain Information

fitness-superstore.co.uk

Domain Age
23y 11m

Created

12.06.2002

Expires

12.06.2029

Last Updated

10.03.2025

Registrar

Team Blue Internet Services UK Limited t/a Team Blue Internet Services Limited t/a names.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Script

Cookie Consent Banner
Cookie Script
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookie Script
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
75/100
Mobile Friendly21 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
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Typography & Readability

Campton Black + Catamaran Regular

WCAG Partial
64/100
Readability
/30
14/30

13px · LH 1.38

Hierarchy
/20
17/20

2.62x ratio

WCAG
/25
17/25

1.26:1 min contrast

Performance
/25
16/25

2 fonts · 8 req

Heading Font

Campton Black

Sans34px

Body Font

Catamaran Regular

Sans13px

Contrast Ratio

1.26:1

10 issues

Reading Comfort

~46 CPL

Optimal (45–75)
34px
h1
38px
h2
38px
h3
13px
p
Minor Second
Scale

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.38). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~46 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.3:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.6x larger than body text.

Buy on MyFonts

Color Palette

7 unique colors
5.4:1 AA Light
#888888
Other· 43.69999999999999%
#0f0f12
Secondary· 6.5%
#2d2a36
Primary· 9.6%
#54a4c1
Secondary· 0.5%

Business & Marketing Stack

5 Tools Detected

Enterprise

Customer Support

1
ZendeskEnterprise

Live chat and helpdesk tools

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Reviews & Social Proof

2
TrustpilotMid-Market
YotpoMid-Market

Customer reviews and testimonials

3

Categories

5

Total Tools

1

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
13
Async
3
Defer

Top Script Sources

fitness-superstore.co.uk(11)googletagmanager.com(3)gstatic.com(1)google.com(1)cdn.cookie-script.com(1)

Website Identity

fitness-superstore.co.uk

01604 673000
23 years old
Location detected: 🇬🇧 United Kingdomvia tld
Team Blue Internet Services UK Limited t/a Team Blue Internet Services Limited t/a names.co.uk📧 Mimecasten

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Last analyzed: 09 May 2026 at 00:54

Historical Analysis & Change Tracking