fitkituk.com

https://fitkituk.com· First analyzed 01 Jun 2026· Updated 01 Jun 2026

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fitkituk.com

Mobile

Sponsored

Hosting Provider

UKFAST-MAN1FL2S2ROWAR5ROWDR2

IP Address

109.108.148.102

Site Location

🇬🇧 Hinckley, United Kingdomvia schema_nap

Server Location

🇬🇧 Manchester, United Kingdom

ASN

AS61323

Server

Visualsoft

Nameservers

ns2.visualsoft.co.uk.ns3.visualsoft.co.uk.ns4.visualsoft.co.uk.ns1.visualsoft.co.uk.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

686 ms10%

Speed Index

892 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.8 MB

121 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

CMS

WordPress

Infrastructure

Hosting

UKFAST-MAN1FL2S2ROWAR5ROWDR2

Technology Stack

13 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Microsoft Clarity

CSS Frameworks

Bootstrap

Tailwind CSS

Advertising

Google Ads Microsoft Advertising

Other

Other

Tag Managers

Reviews

Customer Support

SEO Analysis

C69/100

Meta Tags14/15

Content3/12

Headings6/8

Technical22/25

E-E-A-T2/7

Images6/7

Links5/5

URL5/5

Social0/5

Freshness0/4

Mobile3/4

Indexability3/3

fitkituk.comfitkituk.com

New & Used Gym & Fitness Equipment UK | FitKit

Suppliers of new and refurbished gym and fitness equipment at affordable prices. FitKit will also buy your old gym equipment from you.

Title Length46 chars

Recommended: 50-60 chars (~285px / 580px)

Description Length134 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (46 words). Search engines need substantial content for ranking.

5 issues found

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Crawlability

Sitemap

Type: index

26 URLs

26 sub-sitemaps

robots.txt

63 rules

Sitemap reference found

Local SEO

Local Search Readiness

25/100

Needs Work

7 13

Sponsored

AI & LLM Readiness

F39/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

7/25

Citation

5/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:1,442

Token eff.:Optimal

Structured Data

2 JSON-LD

Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

68/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

10/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

12/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

38/100

227 mg

CO₂e / view

1.8 MB

Page Weight

50%

Cleaner Than

New Visitor

260 mg

Returning (cached)

130 mg

Annual (10K/mo)

27.3 kg

Emission Segments

Data Center

51 mg

Network

55 mg

Device

122 mg

Resource Breakdown

JavaScript

129.0 KB

Images

1.6 MB

CSS

4.6 KB

Fonts

28.1 KB

HTML

81.0 KB

Green Hosting Not Verified

UKFAST-MAN1FL2S2ROWAR5ROWDR2

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

71%Good

Interactive

HTTPS

No WAF

276d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Sectigo Limited

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

02.02.2026

Valid Until

04.03.2027

OCSP Stapling

Enabled

Subject Alternative Names (2)

fitkituk.comwww.fitkituk.com

SHA-256 Fingerprint

B3:A4:24:C8:BC:8F:AC:BA:49:EB:4B:D9:F4:2D:D6:40:CE:67:D2:C5...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges

bytes

cache-control

🔴 No Cache(no-store, no-cache, must-revalidate, post-check=0, pre-check...)

content-encoding

📦 Gzip(gzip)

content-length

82624

content-security-policy

upgrade-insecure-requests; frame-ancestors 'self' live.sagep...

content-type

text/html; charset=UTF-8

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mx00.ionos.co.uk

mx01.ionos.co.uk

Domain Information

fitkituk.com

Domain Age

15y 8m

Created

13.09.2010

Expires

13.09.2026

Last Updated

14.09.2025

Registrar

IONOS SE

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

82/100

Mobile Friendly173 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1.0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Poppins

WCAG Partial

67/100

Readability

/30

16/30

13px · LH 1.73

Hierarchy

/20

16/20

1.92x ratio · ✓ H1→H6

WCAG

/25

17/25

2.54:1 min contrast

Performance

/25

18/25

1 font · 3 req

Heading Font

Poppins

Sans26px

Body Font

Poppins

Sans13px

Contrast Ratio

2.54:1

12 issues

Reading Comfort

~53 CPL

Optimal (45–75)

26px

13px

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line length: ~53 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 48/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 12 elements below WCAG AA threshold (min 2.5:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFlesch 48

Color Palette

12 unique colors

2.48:1 Fail Light

#808283

Other· 27.9%

#ccd0cf

Other· 3.8%

#242128

Text· 18.7%

#86ae7d

Secondary· 7.9%

#dee2db

Secondary· 7.1%

#fcfdfd

Primary· 6.9%

#653795

Secondary· 3.7%

#4fb483

Secondary· 2.2%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Google AdsEnterprise

Ad platforms and retargeting pixels

Reviews & Social Proof

TrustpilotMid-Market

Customer reviews and testimonials

Sponsored

Scripts & Styles

22 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(3)fitkituk.com(3)google-analytics.com(2)cdn.tangoo.it(2)googleads.g.doubleclick.net(2)

Website Identity

FitKit UK Ltd

Organization

[email protected]

www.fitkituk.com

15 years old

Whittle Road (Off Newton Road), Hinckley

Hinckley

United Kingdom

Location detected: 🇬🇧 United Kingdom, Hinckleyvia schema_nap

IONOS SEen-GB

Social Profiles

Facebook X (Twitter)Instagram

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Last analyzed: 01 Jun 2026 at 14:01

Historical Analysis & Change Tracking