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firstup.io

https://firstup.io· First analyzed 17 May 2026· Updated 17 May 2026
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firstup.io
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Mobile screenshot of firstup.io
Mobile

Sponsored

Hosting Provider

Vercel
vercel.com

IP Address

216.150.1.1

Site Location

🇺🇸 San Francisco, United Statesvia schema_nap

Server Location

🇺🇸 Walnut, United States

ASN

AS16509

Organization

Vercel, Inc

Server

Vercel

CDN

Cloudflare

WAF

Cloudflare

Nameservers

leland.ns.cloudflare.com.kristin.ns.cloudflare.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
717 ms10%
Speed Index
932 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.9 MB
120 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

JAMstack
🔀 Hybrid
Decoupled
Frontend
Framework
Next.js
Styling
Tailwind CSS
API
Data Source
Headless CMS
Sanity
Infrastructure
Platform
Vercel
CDN
Cloudflare

Progressive Web App

Web ManifestApple Touch IconTheme Color

Detected API Sources

https://cdn.sanity.io/images/3...https://cdn.sanity.io/images/3...

Technology Stack

8 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Hotjar

Meta Frameworks

1
Next.js

Other

1
Lottie

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Platforms

1
Vercel

SEO Analysis

A83/100
24
4
0
Meta Tags14/15
Content10/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
F
firstup.iofirstup.io

Firstup: The Intelligent Communication Platform

Reach every employee, engage every audience, and prove the impact of your communication with Firstup’s all-in-one platform.

Title Length47 chars

Recommended: 50-60 chars (~280px / 580px)

Description Length123 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    647 URLs

    robots.txt

    4 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    34/100
    Needs Work
    9 12

    Sponsored

    AI & LLM Readiness

    F38/100
    Bot Access
    20/25
    Machine Read.
    1/25
    Schema Data
    6/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:4%
    Words:4,465
    Token eff.:Poor Structure

    Structured Data

    1 JSON-LD
    Person×1.3Organization×1.1
    sameAs entity links

    Citation Readiness

    Opening Summary89w
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    85/100
    14
    Passed
    1
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    62/100
    C
    193 mg
    CO₂e / view
    1.9 MB
    Page Weight
    50%
    Cleaner Than
    New Visitor
    221 mg
    vs
    Returning (cached)
    110 mg
    Annual (10K/mo)
    23.2 kg
    Emission Segments
    Data Center
    10 mg
    Network
    57 mg
    Device
    127 mg
    Resource Breakdown
    JavaScript
    688.6 KB
    Images
    45.4 KB
    CSS
    28.7 KB
    Fonts
    760.0 KB
    HTML
    64.2 KB
    Other
    325.7 KB
    Green Hosting Verified
    Vercel
    Provider Match
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A+

    Security Score

    100%Excellent
    Static / Informational

    HTTPS

    No WAF

    29d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    18.03.2026

    Valid Until

    16.06.2026

    Subject Alternative Names (1)

    firstup.io

    SHA-256 Fingerprint

    07:CE:3C:BC:55:F9:98:F2:B2:AD:59:CE:D5:61:DC:16:54:30:FD:40...

    Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    1838
    cache-control
    🟡 0s(public, max-age=0, must-revalidate)
    content-encoding
    ⚡ Brotli(br)
    content-security-policy
    default-src 'self' https://*.wistia.com https://*.wistia.net...
    content-type
    text/html; charset=utf-8
    date
    Sun, 17 May 2026 21:28:43 GMT
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    100

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (5)

    alt4.aspmx.l.google.com
    alt3.aspmx.l.google.com
    alt1.aspmx.l.google.com
    aspmx.l.google.com

    +1 more

    Domain Information

    firstup.io

    Domain Age
    4y 9m

    Created

    04.08.2021

    Expires

    04.08.2026

    Last Updated

    18.09.2025

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned
    Legitimate interest basis mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    85/100
    Mobile Friendly24 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Gilroy

    WCAG AAA
    79/100
    Readability
    /30
    23/30

    16px · LH 1.50

    Hierarchy
    /20
    17/20

    4x ratio · ✓ H1→H6

    WCAG
    /25
    23/25

    7.77:1 min contrast

    Performance
    /25
    16/25

    1 font · 22 req

    Heading Font

    Gilroy

    Sans64px

    Body Font

    Gilroy

    Sans16px

    Contrast Ratio

    7.77:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~37 CPL

    Narrow lines
    64px
    h1
    60px
    h2
    36px
    h3
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 26/100. Consider shorter sentences and simpler words.

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 7.8:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 4.0x larger than body text.

    Buy on MyFontsFlesch 26

    Color Palette

    8 unique colors
    Light
    #ffffff
    Background· 81.7%
    #5637c1
    Primary· 3.9%
    #235ff6
    Primary· 0%
    #3b2881
    Accent· 3.6%
    #beb8cd
    Secondary· 2.7%
    #7050e1
    Accent· 2.5%
    #e0dde6
    Secondary· 1.9%
    #978eb7
    Secondary· 1.8%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    2

    Categories

    3

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    25 Resources

    20
    Scripts
    5
    Styles
    20
    Async
    0
    Defer

    Top Script Sources

    local(16)consent.cookiebot.com(2)googletagmanager.com(1)bugherd.com(1)

    Website Identity

    Firstup

    Firstup

    Organization

    Firstup is the leading intelligent communication platform and our mission is to improve the employee experience at every moment that matters, large and small. Firstup connects organizations with their entire workforce —from desk workers to the frontline —through personalized communications that

    firstup.io/
    4 years old

    123 Mission Street, 25th Floor, San Francisco

    94105, San Francisco, CA

    US

    Location detected: 🇺🇸 United States, San Franciscovia schema_nap
    GoDaddy.com, LLC📧 Google WorkspaceenEst. 2008

    Social Profiles

    LinkedIn

    Sponsored

    Last analyzed: 17 May 2026 at 21:59

    Historical Analysis & Change Tracking