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firstmerchants.com

https://firstmerchants.com· First analyzed 15 May 2026· Updated 15 May 2026
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firstmerchants.com
Desktop screenshot of firstmerchants.com
Mobile screenshot of firstmerchants.com
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.18.1.18

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

elle.ns.cloudflare.com.ray.ns.cloudflare.com.

Performance

89

Core Web Vitals

Weight

First Contentful Paint
1.5 s10%
Speed Index
2.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
177 KB
127 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Sitefinity
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

14 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelSegment

Icon Libraries

2
Font AwesomeMaterial Icons

Libraries

1
jQueryv3.7.1

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Advertising

1
Microsoft Advertising

Social

1
AddThis

CDN

1
Cloudflare

Frameworks

1
ASP.NET

SEO Analysis

B76/100
21
5
1
Meta Tags14/15
Content11/12
Headings6/8
Technical22/25
E-E-A-T2/7
Images2/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile3/4
Indexability3/3
F
firstmerchants.comfirstmerchants.com

Helping You Prosper | First Merchants Bank

Benefit from the top-notch, high quality banking and financial services to suit your personal and professional needs. Only with First Merchants Bank.

Title Length42 chars

Recommended: 50-60 chars (~254px / 580px)

Description Length149 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (47/91) — critical for accessibility and SEO

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

2,684 URLs

robots.txt

13 rules

Local SEO

Local Search Readiness

33/100
Needs Work
9 10

Sponsored

AI & LLM Readiness

D48/100
Bot Access
20/25
Machine Read.
11/25
Schema Data
3/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:8%
Words:2,481
Token eff.:Optimal
Sections/1K:1.6
Depth:1/5

Structured Data

3 JSON-LD
Organization×1.1VideoObject

Citation Readiness

Opening Summary10w
Descriptive Headingsavg 6w
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
85/100
15
Passed
3
Critical
1
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
71/100
A+
18 mg
CO₂e / view
176.6 KB
Page Weight
95%
Cleaner Than
New Visitor
20 mg
vs
Returning (cached)
10 mg
Annual (10K/mo)
2.1 kg
Emission Segments
Data Center
<0.001 g
Network
5 mg
Device
12 mg
Resource Breakdown
CSS
152.4 KB
HTML
24.2 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

86%Very Good
Interactive

HTTPS

WAF

60d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

15.04.2026

Valid Until

14.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

firstmerchants.com*.firstmerchants.com

SHA-256 Fingerprint

87:07:23:5D:2C:59:F3:74:B4:7E:CB:BC:3D:19:49:94:5E:BA:84:5F...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🔴 No Cache(no-cache)
cf-cache-status
DYNAMIC
cf-ray
9fc3369b286b8ceb-BOS
content-encoding
📦 Gzip(gzip)
content-security-policy
default-src 'self' https://bat.bing.com https://www.googlead...
Good Warning Issue

Email Infrastructure

Mimecast

Score

70

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

us-smtp-inbound-2.mimecast.com
us-smtp-inbound-1.mimecast.com

Domain Information

firstmerchants.com

Domain Age
30y 1m

Created

04.04.1996

Expires

05.04.2027

Last Updated

19.02.2026

Registrar

DNC Holdings, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

consentmanager

Cookie Consent Banner
consentmanager
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: consentmanager
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
75/100
Mobile Friendly6 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, maximum-scale=3.0
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Open Sans

WCAG AAA
84/100
Readability
/30
27/30

16px · LH 1.50

Hierarchy
/20
15/20

4.5x ratio

WCAG
/25
22/25

7.29:1 min contrast

Performance
/25
20/25

1 font · 3 req

Heading Font

Open Sans

Sans72px

Body Font

Open Sans

Sans16px

Contrast Ratio

7.29:1

WCAG AAA (≥7:1)

Reading Comfort

~41 CPL

Narrow lines
72px
h1
44px
h2
44px
h3
22px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 7.3:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 4.5x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

GGoogle FontsBuy on MyFontsFluid Type (rem)Flesch 67

Color Palette

7 unique colors
6.27:1 AA Light
#ffffff
Background· 40.8%
#606159
Other· 7.2%
#14609d
Primary· 0%
#120e02
Primary· 29.200000000000003%
#fed40e
Accent· 11.6%
#242d2c
Secondary· 4.9%
#c8b355
Accent· 2.5%

Business & Marketing Stack

6 Tools Detected

Enterprise

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Social Media

2
AddThisFree
Facebook SDKFree

Social widgets and sharing tools

3

Categories

6

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

26 Resources

20
Scripts
6
Styles
14
Async
0
Defer

Top Script Sources

googletagmanager.com(5)local(4)bat.bing.com(3)connect.facebook.net(2)bttrack.com(1)

Website Identity

First Merchants

First Merchants

Organization

Learn how First Merchants Bank supports financial success and community prosperity. Discover personal and business banking solutions, wealth management, and tailored financial services.

1.800.205.3464
Https://www.FirstMerchants.com/
30 years old
Location detected: 🇨🇦 Canadavia ip
DNC Holdings, Inc.📧 Mimecasten

Sponsored

Last analyzed: 15 May 2026 at 15:36

Historical Analysis & Change Tracking