firstinsight.com

https://firstinsight.com· First analyzed 07 May 2026· Updated 07 May 2026

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firstinsight.com

Mobile

Sponsored

Hosting Provider

Network Solutions, LLC

IP Address

205.178.189.129

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Jacksonville, United States

ASN

AS19871

Organization

Network Solutions, LLC

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-cloud-c4.googledomains.com.ns-cloud-c3.googledomains.com.ns-cloud-c1.googledomains.com.ns-cloud-c2.googledomains.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

571 ms10%

Speed Index

742 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

38.6 MB

143 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

HubSpot CMS

Technology Stack

13 Technologies Detected

Analytics

Libraries

UI Components

CSS Frameworks

Icon Libraries

Fonts

Tag Managers

Marketing

Advertising

CDN

Customer Support

SEO Analysis

C67/100

Meta Tags7/15

Content11/12

Headings6/8

Technical18/25

E-E-A-T3/7

Images3/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile1/4

Indexability3/3

firstinsight.comfirstinsight.com

First Insight | AI Decision Engine for Assortment, Pricing and Cust...

Design, market, and sell products your customers will love with First Insight’s predictive AI-powered retail platform. Combining voice of the customer feedba...

Title truncated. Description truncated.

Title Length85 chars

Recommended: 50-60 chars (~511px / 580px)

Description Length384 chars

Recommended: 120-160 chars

Issues (2)

• Title is too long (85 chars, ~511px). Will be truncated in search results.
• Most images missing alt text (45/75) — critical for accessibility and SEO

9 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

1,770 URLs

robots.txt

6 rules

Local SEO

Local Search Readiness

15/100

Poor

5 11 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D46/100

Bot Access

20/25

Machine Read.

10/25

Schema Data

0/25

Citation

16/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

data-nosnippet

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:6%

Words:1,504

Token eff.:Optimal

Sections/1K:13.3

Structured Data

No Schema

Citation Readiness

Opening Summary68w

Descriptive Headingsavg 14.2w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (8)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

65/100

Passed

Critical

Warnings

Images & Alt Text

5/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

14/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

35/100

3.99 g

CO₂e / view

38.6 MB

Page Weight

Cleaner Than

New Visitor

4.56 g

Returning (cached)

2.28 g

Annual (10K/mo)

478.5 kg

Emission Segments

Data Center

195 mg

Network

1.17 g

Device

2.62 g

Resource Breakdown

JavaScript

116.7 KB

Images

36.3 MB

CSS

2.0 MB

Fonts

135.9 KB

HTML

24.0 KB

Green Hosting Verified

Google Cloud

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

66%Fair

Interactive

HTTPS

WAF

48d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

26.03.2026

Valid Until

24.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.firstinsight.com

SHA-256 Fingerprint

94:51:6A:96:A1:29:C7:D3:5B:F4:95:1A:DB:49:B2:29:2C:11:E7:8F...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 5s(s-maxage=36000, max-age=5)

cf-ray🇫🇷 Paris

9f7fbfe41de83c80-CDG

content-encoding

⚡ Brotli(br)

content-security-policy

upgrade-insecure-requests

content-type

text/html; charset=UTF-8

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

firstinsight-com.mail.protection.outlook.com

Domain Information

firstinsight.com

Domain Age

20y 11m

Created

12.06.2005

Expires

12.06.2027

Last Updated

13.04.2026

Registrar

Network Solutions, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

78/100

Mobile Friendly8 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Poppins + Helvetica Neue

WCAG Partial

52/100

Readability

/30

16/30

12px · LH 1.50

Hierarchy

/20

18/20

3.75x ratio

WCAG

/25

8/25

1:1 min contrast

Performance

/25

10/25

System fonts

Heading Font

Poppins

Sans45px

Body Font

Helvetica Neue

Sans12px

Contrast Ratio

1:1

19 issues

Reading Comfort

~41 CPL

Narrow lines

45px

47px

60px

17px

12px

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 45/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 19 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.8x larger than body text.

GGoogle Fonts Buy on MyFontsFlesch 45

Color Palette

9 unique colors

2.46:1 Fail Light

#ffffff

Background· 77.7%

#9ba8a3

Other· 2.2%

#d7e4d8

Secondary· 5.9%

#4252c6

Accent· 4.5%

#cac7d1

Border· 2.7%

#d543a4

Primary· 2.4%

#6b7e8c

Secondary· 1.7%

#9f56ad

Secondary· 1.6%

Business & Marketing Stack

6 Tools Detected

Enterprise

CRM Systems

HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

HotjarMid-Market

User behavior and product analytics

Advertising

LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(6)googletagmanager.com(4)static.hotjar.com(2)cdnjs.cloudflare.com(1)js.hs-analytics.net(1)

Website Identity

firstinsight.com

1-866-584-1960

20 years old

Location detected: 🇺🇸 United Statesvia ip

Network Solutions, LLC📧 Microsoft 365en

Social Profiles

Facebook Instagram LinkedIn

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Last analyzed: 07 May 2026 at 11:05

Historical Analysis & Change Tracking