fipp.com

https://fipp.com· First analyzed 15 May 2026· Updated 15 May 2026

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fipp.com

Mobile

Sponsored

Hosting Provider

Freethought Internet Limited

IP Address

194.110.243.34

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 Cricklewood, United Kingdom

ASN

AS41000

Organization

Freethought Internet Limited

Nameservers

ns53.domaincontrol.com.ns54.domaincontrol.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

633 ms10%

Speed Index

823 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

4.2 MB

62 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.9.4

cms

FIPPv1.0Custom

by Bright White Space

View Theme

Technology Stack

11 Technologies Detected

Plugins

Analytics

Libraries

UI Components

CSS Frameworks

Tag Managers

Marketing

Social

SEO Analysis

A80/100

Meta Tags12/15

Content9/12

Headings3/8

Technical25/25

E-E-A-T0/7

Images5/7

Links5/5

URL5/5

Social5/5

Freshness4/4

Mobile4/4

Indexability3/3

fipp.comfipp.com

FIPP - Media News, Training, And Events

FIPP provides media news, trainnig and events, with members including Condé Nast, Hearst, BBC, Nikkei, Meredith, Nat Geo, Burda, and more.

Title Length39 chars

Recommended: 50-60 chars (~234px / 580px)

Description Length138 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

6 issues found

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Crawlability

Sitemap

Type: index

15 URLs

15 sub-sitemaps

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

18/100

Poor

5 11 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D54/100

Bot Access

20/25

Machine Read.

10/25

Schema Data

4/25

Citation

20/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

navheader/footer

Text ratio:3%

Words:410

Token eff.:Optimal

Sections/1K:51.2

Depth:2/5

Structured Data

4 JSON-LD

WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary64w

Descriptive Headingsavg 9w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (7)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

69/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

2/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

35/100

438 mg

CO₂e / view

4.2 MB

Page Weight

15%

Cleaner Than

New Visitor

500 mg

Returning (cached)

250 mg

Annual (10K/mo)

52.5 kg

Emission Segments

Data Center

21 mg

Network

129 mg

Device

288 mg

Resource Breakdown

JavaScript

139.9 KB

Images

4.0 MB

CSS

126.2 KB

HTML

15.2 KB

Green Hosting Verified

Freethought Internet

GWF Verified

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

0%Critical

Critical / Transactional

HTTPS

No WAF

69d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

25.04.2026

Valid Until

24.07.2026

Subject Alternative Names (4)

admin.fipp.comfipp.comwww.admin.fipp.comwww.fipp.com

SHA-256 Fingerprint

DE:6A:D6:D9:57:43:1C:AC:74:93:95:6D:53:31:BD:2A:62:88:E0:68...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=2592000, h3-29=":443"; ma=2592000, h3-Q050=":4...

content-encoding

⚡ Brotli(br)

content-length

15287

content-type

text/html; charset=UTF-8

date

Fri, 15 May 2026 20:03:22 GMT

etag

"78817-1778767322;br"

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

fipp-com.mail.protection.outlook.com

Domain Information

fipp.com

Domain Age

30y 9m

Created

17.08.1995

Expires

16.08.2027

Last Updated

20.08.2024

Registrar

123-Reg Limited

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

66/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Campton

WCAG Partial

61/100

Readability

/30

25/30

18px · LH 1.40

Hierarchy

/20

5/20

WCAG

/25

18/25

1:1 min contrast

Performance

/25

13/25

1 font · 4 req

Heading Font

Campton

Sans

Body Font

Campton

Sans18px

Contrast Ratio

1:1

21 issues

Reading Comfort

~35 CPL

Narrow lines

30px

18px

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 8/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 21 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsFluid Type (rem)Flesch 8

Color Palette

8 unique colors

Light

#ffffff

Background· 45.900000000000006%

#fe4739

Primary· 22.2%

#fff101

Primary· 13%

#a97088

Secondary· 6.3%

#aa334a

Accent· 4%

#d5cc91

Secondary· 4%

#fbf9e1

Accent· 2.5%

#e54845

Accent· 2.1%

Business & Marketing Stack

5 Tools Detected

Enterprise

CRM Systems

HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Social Media

AddThisFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

23 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(5)fipp.com(5)loader.bridged.media(3)js-eu1.hs-scripts.com(2)google-analytics.com(1)

Website Identity

FIPP - Media News, Training, And Events

FIPP provides media news, trainnig and events, with members including Condé Nast, Hearst, BBC, Nikkei, Meredith, Nat Geo, Burda, and more.

www.fipp.com/

30 years old

Location detected: 🇬🇧 United Kingdomvia ip

123-Reg Limited📧 Microsoft 365en

Social Profiles

Facebook X (Twitter)Instagram LinkedIn YouTube

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Last analyzed: 15 May 2026 at 20:03

Historical Analysis & Change Tracking