filson.com

https://filson.com· First analyzed 01 May 2026· Updated 01 May 2026

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filson.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-1574.awsdns-04.co.uk.ns-403.awsdns-50.com.ns-665.awsdns-19.net.ns-1371.awsdns-43.org.

Performance

Core Web Vitals

Weight

First Contentful Paint

2.0 s10%

Speed Index

2.6 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3.9 MB

377 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

[BF] Production [4.30 HP Update]Custom

Shopify Theme

Detected Apps

KlaviyoUpsell & Cross SellInstagram ShoppingTikTok

Technology Stack

14 Technologies Detected

Frameworks

Analytics

Fonts

Google Fonts Adobe Fonts (Typekit)

CSS Frameworks

Tailwind CSS

Tag Managers

Google Tag Manager

Email Marketing

Klaviyo

Advertising

Microsoft Advertising

CDN

Cloudflare

Security

reCAPTCHA

SEO Analysis

C69/100

Meta Tags12/15

Content6/12

Headings3/8

Technical23/25

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile2/4

Indexability3/3

filson.comfilson.com

Filson - Better Outdoor Clothes & Gear

Filson unfailing goods are made with the best materials and craftsmanship. Building a legacy of quality and durability since 1897.

Title Length38 chars

Recommended: 50-60 chars (~234px / 580px)

Description Length130 chars

Recommended: 120-160 chars

Issues (2)

• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (213/299) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

4 URLs

4 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

25/100

Needs Work

6 12

Sponsored

AI & LLM Readiness

D40/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

3/25

Citation

10/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:1,309

Token eff.:Optimal

Structured Data

1 JSON-LD

Organization×1.1

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph2/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

77/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

9/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

44/100

408 mg

CO₂e / view

3.9 MB

Page Weight

15%

Cleaner Than

New Visitor

466 mg

Returning (cached)

233 mg

Annual (10K/mo)

49.0 kg

Emission Segments

Data Center

20 mg

Network

120 mg

Device

268 mg

Resource Breakdown

JavaScript

1.7 MB

Images

1.9 MB

CSS

280.9 KB

Fonts

12.2 KB

HTML

55.1 KB

Other

19.9 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

79d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

21.04.2026

Valid Until

20.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.filson.com

SHA-256 Fingerprint

9B:5F:DF:17:0C:01:AA:25:06:A4:CE:A7:62:F6:E2:B9:EF:D0:63:48...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇫🇷 Paris

9f4f0eb24d3e0413-CDG

content-encoding

⚡ Brotli(br)

content-language

en-US

content-length

56091

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

filson-com.mail.protection.outlook.com

Domain Information

filson.com

Domain Age

30y 2m

Created

11.02.1996

Expires

07.02.2027

Last Updated

06.01.2025

Registrar

MarkMonitor Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

83/100

Mobile Friendly16 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

FoundersGroteskXCondensed + FoundersGroteskText

WCAG Partial

53/100

Readability

/30

13/30

14px · LH 1.29

Hierarchy

/20

7/20

WCAG

/25

17/25

1:1 min contrast

Performance

/25

16/25

2 fonts · 12 req

Heading Font

FoundersGroteskXCondensed

Sans

Body Font

FoundersGroteskText

Sans14px

Contrast Ratio

1:1

21 issues

Reading Comfort

Dual Sans-Serif

left aligned

128px

64px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Tight line spacing (1.29). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 21 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFluid Type (rem)

Color Palette

7 unique colors

9.2:1 AAA Dark

#0f1112

Background· 24%

#acb8ac

Secondary· 9.3%

#e6daca

Primary· 33.4%

#302424

Secondary· 13.3%

#ebf5e5

Primary· 8.6%

#3f352e

Secondary· 7.8%

#6a6357

Secondary· 3.5%

Business & Marketing Stack

5 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Pinterest AdsMid-Market

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

filson.com(6)googletagmanager.com(3)cdn.clarip.com(3)s.pinimg.com(2)assets.visually.io(2)

Website Identity

Filson

Organization

www.filson.com

30 years old

Location detected: 🇨🇦 Canadavia ip

MarkMonitor Inc.📧 Microsoft 365en

Social Profiles

Facebook Instagram TikTok

Sponsored

Last analyzed: 01 May 2026 at 13:16

Historical Analysis & Change Tracking