fila.com.au

https://fila.com.au· First analyzed 20 May 2026· Updated 20 May 2026

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fila.com.au

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

vern.ns.cloudflare.com.aida.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

614 ms10%

Speed Index

798 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

7.4 MB

256 requests

Image Optimization

Lazy LoadWebP

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

FUTURE 2 for $90 - 18/5Custom

Shopify Theme

Detected Apps

KlaviyoJudge.meUpsell & Cross SellFacebook ChannelInstagram Shopping

Technology Stack

19 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Microsoft Clarity PostHog Sentry

Libraries

UI Components

Other

CSS Frameworks

Icon Libraries

Fonts

Tag Managers

Email Marketing

Reviews

Payments

CDN

Customer Support

Security

SEO Analysis

C63/100

Meta Tags13/15

Content8/12

Headings3/8

Technical19/25

E-E-A-T0/7

Images4/7

Links5/5

URL5/5

Social1/5

Freshness0/4

Mobile2/4

Indexability3/3

fila.com.aufila.com.au

Fila: Lifestyle, Sportswear, Shoes & Accessories

Shop Official FILA sportswear, sneakers, tennis gear & more. New arrivals, limited edition & up to 60% off Outlet. 30 Day Returns. Free Shipping Over...

Description truncated.

Title Length48 chars

Recommended: 50-60 chars (~282px / 580px)

Description Length199 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

9 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

13/100

Poor

4 12 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D44/100

Bot Access

20/25

Machine Read.

13/25

Schema Data

0/25

Citation

11/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:1,086

Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary31w

Descriptive Headings

Canonical URL

Open Graph1/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

41/100

Passed

Critical

Warnings

Images & Alt Text

5/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

7/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

3/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

40/100

760 mg

CO₂e / view

7.4 MB

Page Weight

Cleaner Than

New Visitor

869 mg

Returning (cached)

435 mg

Annual (10K/mo)

91.2 kg

Emission Segments

Data Center

37 mg

Network

224 mg

Device

500 mg

Resource Breakdown

JavaScript

1.2 MB

Images

697.4 KB

CSS

408.0 KB

Fonts

1.9 KB

HTML

71.9 KB

Other

5.0 MB

Green Hosting Verified

Cloudflare

GWF Verified

7 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

46d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

06.04.2026

Valid Until

05.07.2026

Subject Alternative Names (1)

fila.com.au

SHA-256 Fingerprint

94:C0:D9:F4:F1:70:BA:85:41:82:F0:1D:2A:F2:8F:CC:0A:7E:B1:22...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇮🇹 Milan

9fe758087ba8ee7a-MXP

content-encoding

⚡ Brotli(br)

content-language

en-AU

content-length

73285

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

fila-com-au.mail.protection.outlook.com

Domain Information

fila.com.au

Last Updated

02.04.2026

Registrar

Web Address Registration Pty Ltd

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

71/100

Mobile Friendly77 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1,shrink-to-fit=no

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Helvetica Neue

WCAG AAA

67/100

Readability

/30

21/30

14px · LH 1.50

Hierarchy

/20

8/20

WCAG

/25

22/25

16.25:1 min contrast

Performance

/25

16/25

System fonts

Heading Font

Helvetica Neue

Sans

Body Font

Helvetica Neue

Sans14px

Contrast Ratio

16.25:1

WCAG AAA (≥7:1)

Reading Comfort

~36 CPL

Narrow lines

26px

16px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 16.2:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ System fonts: Zero font loading delay — best possible LCP impact.

GGoogle FontsFluid TypeFlesch 61

Color Palette

11 unique colors

3.47:1 AA Large Light

#e8e8e7

Background· 21.7%

#717d7d

Other· 3.9%

#0b203f

Primary· 0%

#1b3240

Secondary· 17.1%

#709a9a

Secondary· 8.5%

#264b5a

Secondary· 8.3%

#406e79

Secondary· 6.9%

#0d1628

Accent· 3.3%

Business & Marketing Stack

6 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

PostHogMid-Market

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Reviews & Social Proof

Judge.meSMB

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

fila.com.au(5)googletagmanager.com(3)connect.facebook.net(2)storage.nfcube.com(1)cdn.obviyo.net(1)

Website Identity

fila.com.au

Location detected: 🇦🇺 Australiavia tld

Web Address Registration Pty Ltd📧 Microsoft 365en

Social Profiles

Facebook Instagram

Sponsored

Last analyzed: 20 May 2026 at 00:50

Historical Analysis & Change Tracking