figure.com

https://figure.com· First analyzed 10 May 2026· Updated 10 May 2026

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figure.com

Mobile

Sponsored

Hosting Provider

Google Cloud Platform

cloud.google.com

IP Address

34.120.110.126

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Kansas City, United States

ASN

AS396982

Organization

Google Cloud

Server

Nginx

Nameservers

ns-cloud-c4.googledomains.com.ns-cloud-c3.googledomains.com.ns-cloud-c2.googledomains.com.ns-cloud-c1.googledomains.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

747 ms10%

Speed Index

971 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

839 KB

34 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Headless

⚙️ SSR

Decoupled

Frontend

Styling

Tailwind CSS

API

Data Source

Headless CMS

DatoCMS

Infrastructure

Hosting

Google Cloud Platform

Progressive Web App

Web ManifestApple Touch IconTheme Color

Detected API Sources

https://www.datocms-assets.com...https://www.datocms-assets.com...

Technology Stack

12 Technologies Detected

Advertising

Google Ads Microsoft Advertising Taboola

Analytics

Meta Frameworks

CSS Frameworks

Fonts

Tag Managers

Marketing

Reviews

Web Servers

SEO Analysis

A80/100

Meta Tags14/15

Content10/12

Headings8/8

Technical22/25

E-E-A-T2/7

Images2/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile4/4

Indexability3/3

figure.comfigure.com

Figure - America's #1 Non-Bank HELOC Lender

See how a Home Equity Line of Credit with Figure can help you plan a home renovation project, consolidate high-interest debt, or fund your dream vacation!

Title Length43 chars

Recommended: 50-60 chars (~263px / 580px)

Description Length154 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (32/40) — critical for accessibility and SEO

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

1 URLs

1 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Local SEO

Local Search Readiness

14/100

Poor

4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

C60/100

Bot Access

20/25

Machine Read.

19/25

Schema Data

8/25

Citation

13/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:3%

Words:863

Token eff.:Optimal

Sections/1K:8.1

Depth:1/5

Structured Data

2 JSON-LD

FAQPage×1.5Organization×1.1

sameAs entity links

Citation Readiness

Opening Summary169w

Descriptive Headingsavg 2.6w

Canonical URL

Open Graph3/3

Twitter Card2/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (7)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

86/100

Passed

Critical

Warnings

Images & Alt Text

18/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

20/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

76/100

85 mg

CO₂e / view

839.0 KB

Page Weight

80%

Cleaner Than

New Visitor

97 mg

Returning (cached)

48 mg

Annual (10K/mo)

10.2 kg

Emission Segments

Data Center

4 mg

Network

25 mg

Device

56 mg

Resource Breakdown

JavaScript

675.1 KB

Images

124.1 KB

Fonts

13.6 KB

HTML

25.9 KB

Other

300 B

Green Hosting Verified

Google Cloud

GWF Verified

3 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

88%Very Good

Static / Informational

HTTPS

No WAF

67d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

17.04.2026

Valid Until

16.07.2026

Subject Alternative Names (1)

www.figure.com

SHA-256 Fingerprint

1E:60:BE:C0:CB:C7:52:1A:78:04:F3:9A:F6:65:38:4F:67:3E:EB:05...

Recommendations

Security recommendation preview

Upgrade to view recommendations

Upgrade to view header details

HTTP Headers

Developer Console

access-control-allow-credentials

true

access-control-expose-headers

x-uuid,x-roles,x-groups,x-accomplishments,Authorization,Cont...

alt-svc

h3=":443"; ma=2592000,h3-29=":443"; ma=2592000

cache-control

🔴 No Cache(public, max-age=0,private, no-store, no-cache, must-revalida...)

content-encoding

⚡ Brotli(br)

content-security-policy

font-src 'self' https://cdn.figure.com https://fonts.gstatic...

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

aspmx.l.google.com

alt1.aspmx.l.google.com

alt2.aspmx.l.google.com

alt4.aspmx.l.google.com

+1 more

Domain Information

figure.com

Domain Age

30y 4m

Created

11.01.1996

Expires

10.01.2028

Last Updated

28.06.2023

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

75/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

Apple Color Emoji

WCAG AA

79/100

Readability

/30

22/30

24px · LH 1.33

Hierarchy

/20

16/20

2.5x ratio · ✓ H1→H6

WCAG

/25

21/25

5.13:1 min contrast

Performance

/25

20/25

2 fonts · 2 req

Heading Font

Apple Color Emoji

Sans60px

Body Font

Apple Color Emoji

Sans24px

Contrast Ratio

5.13:1

WCAG AA (≥4.5:1)

Reading Comfort

~36 CPL

Narrow lines

60px

48px

24px

✅ Excellent readability: 24px body text is ideal for all devices.

⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 47/100. Simplify sentences for wider reach.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.1:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.5x larger than body text.

GGoogle Fonts Buy on MyFontsFlesch 47

Color Palette

8 unique colors

Light

#ffffff

Background· 40%

#4f49c0

Secondary· 17.7%

#363386

Secondary· 13.7%

#3c38a6

Secondary· 9.9%

#ecebfc

Primary· 7.1%

#212156

Secondary· 5%

#7c7ab3

Secondary· 4.5%

#c4c4de

Secondary· 2.2%

Business & Marketing Stack

11 Tools Detected

Enterprise

CRM Systems

HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Pinterest AdsMid-Market

Microsoft AdsEnterprise

TaboolaMid-Market

Reddit PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Social Media

Facebook SDKFree

Social widgets and sharing tools

Affiliate & Partnerships

ImpactEnterprise

Affiliate networks and partner tracking

Sponsored

Scripts & Styles

20 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(4)cdn.cookielaw.org(2)cdn.taboola.com(1)s.pinimg.com(1)redditstatic.com(1)

Website Identity

Figure Lending LLC

Organization

Figure is a non-bank HELOC lender and financial technology company.

www.figure.com/

30 years old

Location detected: 🇺🇸 United Statesvia ip

GoDaddy.com, LLC📧 Google Workspaceen

Sponsored

Last analyzed: 10 May 2026 at 02:50

Historical Analysis & Change Tracking