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fido.ca

https://fido.ca· First analyzed 04 May 2026· Updated 04 May 2026
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fido.ca
Desktop screenshot of fido.ca
Mobile screenshot of fido.ca
Mobile

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Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

130.107.224.152

Site Location

🇨🇦 Canadavia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS8075

Organization

Microsoft Azure Cloud (canadacentral)

CDN

Akamai

WAF

Akamai

Nameservers

ns-a3.rogers.com.ns-a6.rogers.com.ns-a1.rogers.com.ns2.net.rss.rogers.com.+4 more

Performance

97

Core Web Vitals

Weight

First Contentful Paint
1.0 s10%
Speed Index
1.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.7 MB
115 requests

Image Optimization

Responsive
0–49
50–89
90–100

Architecture Stack

Headless
⚙️ SSR
Decoupled
Frontend
Styling
Tailwind CSS
API
Data Source
Headless CMS
Contentful
Infrastructure
Hosting
Microsoft Azure
CDN
Akamai

Detected API Sources

https://images.ctfassets.net/8...https://images.ctfassets.net/8...

Technology Stack

7 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Frameworks

1
Angularv18.2.14

CSS Frameworks

1
Tailwind CSS

Advertising

1
Snapchat Pixel

Customer Support

1
Zendesk

SEO Analysis

C66/100
18
9
1
Meta Tags12/15
Content6/12
Headings6/8
Technical23/25
E-E-A-T2/7
Images1/7
Links2/5
URL5/5
Social2/5
Freshness0/4
Mobile4/4
Indexability3/3
F
fido.cafido.ca

Mobile Phones, Plans and More - Fido

Need a phone, tablet or plan? Fido's got you with the latest devices from Google, Apple, Samsung and more. Plus, enjoy fast, free shipping when you buy online!

Title Length36 chars

Recommended: 50-60 chars (~217px / 580px)

Description Length160 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (15/23) — critical for accessibility and SEO

10 issues found

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Crawlability

Sitemap

Type: index

2 URLs

2 sub-sitemaps

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

19/100
Poor
5 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D40/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
3/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:534
Token eff.:Optimal

Structured Data

1 JSON-LD
Organization×1.1
sameAs entity links

Citation Readiness

Opening Summary15w
Descriptive Headingsavg 6.2w
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
82/100
13
Passed
3
Critical
0
Warnings
Images & Alt Text
18/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
14/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
48/100
D
278 mg
CO₂e / view
2.7 MB
Page Weight
30%
Cleaner Than
New Visitor
317 mg
vs
Returning (cached)
159 mg
Annual (10K/mo)
33.3 kg
Emission Segments
Data Center
14 mg
Network
82 mg
Device
182 mg
Resource Breakdown
JavaScript
2.6 MB
CSS
49.0 KB
HTML
28.2 KB
Other
50.9 KB
Green Hosting Verified
Microsoft Azure
Provider Match
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

86%Very Good
Interactive

HTTPS

WAF

122d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

09.10.2025

Valid Until

03.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

san-digital-vip-4.rogers.com1source.rogers.comallojack.fido.caanalytics.rogers.comanna.rogers.comanyplacetv.rogers.comaskjack.fido.caav.rogers.com+12 more

SHA-256 Fingerprint

94:B8:60:65:76:2F:94:4B:1C:97:C1:54:13:61:12:49:3E:74:78:69...

Upgrade to view header details

HTTP Headers

Developer Console

aka-request-id
0.2409c617.1777893868.152b03bb
alt-svc
h3=":443"; ma=93600
cache-control
🔴 No Cache(max-age=0, no-cache, no-store)
content-encoding
⚡ Brotli(br)
content-length
28619
content-security-policy
frame-ancestors 'self' https://*.shaw.ca
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

95

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

rr-mail.fido.page.ca

Domain Information

fido.ca

Domain Age
25y 6m

Created

16.10.2000

Expires

09.08.2026

Last Updated

09.08.2025

Registrar

CSC Corporate Domains (Canada) Company

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
71/100
Mobile Friendly92 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Yolo

WCAG Partial
76/100
Readability
/30
25/30

16px · LH 1.50

Hierarchy
/20
18/20

2.75x ratio

WCAG
/25
17/25

1:1 min contrast

Performance
/25
16/25

1 font · 18 req

Heading Font

Yolo

Sans44px

Body Font

Yolo

Sans16px

Contrast Ratio

1:1

19 issues

Reading Comfort

~63 CPL

Optimal (45–75)
44px
h1
36px
h2
24px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~63 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 19 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.8x larger than body text.

Buy on MyFontsFlesch 69

Color Palette

10 unique colors
21:1 AAA Light
#ffffff
Background· 99.49999999999997%
#000000
Text· 0.1%
#fcec22
Primary· 0.1%
#bebb9a
Secondary· 0.1%
#84816d
Secondary· 0.1%
#e9dc5e
Accent· 0%
#100e0b
Secondary· 0%
#aba88a
Secondary· 0%

Business & Marketing Stack

5 Tools Detected

Advanced

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Advertising

4
Facebook PixelMid-Market
Pinterest AdsMid-Market
Reddit PixelMid-Market
Snapchat PixelMid-Market

Ad platforms and retargeting pixels

2

Categories

5

Total Tools

0

Enterprise

4

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

23 Resources

20
Scripts
3
Styles
12
Async
2
Defer

Top Script Sources

fido.ca(6)local(4)s.pinimg.com(2)connect.facebook.net(2)googletagmanager.com(1)

Website Identity

Fido

Fido

Organization

Founded in Montreal in 1996, Fido connects Canadians to the things and people they love through its coast to coast network that keeps up with them anytime.

www.fido.ca
25 years old
Location detected: 🇨🇦 Canadavia tld
CSC Corporate Domains (Canada) Companyen

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Last analyzed: 04 May 2026 at 11:24

Historical Analysis & Change Tracking