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fidelity.co.uk

https://fidelity.co.uk· First analyzed 02 May 2026· Updated 02 May 2026
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fidelity.co.uk
Desktop screenshot of fidelity.co.uk
Mobile screenshot of fidelity.co.uk
Mobile

Sponsored

Hosting Provider

Akamai Technologies

IP Address

2.16.6.28

Site Location

🇬🇧 London, United Kingdomvia schema_nap

Server Location

🇳🇱 Amsterdam, Netherlands

ASN

AS20940

CDN

CloudFront

Nameservers

edns2.ultradns.biz.edns2.ultradns.com.edns2.ultradns.net.edns2.ultradns.org.

Performance

85

Core Web Vitals

Weight

First Contentful Paint
1.8 s10%
Speed Index
2.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1 MB
81 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Technology Stack

5 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Libraries

1
Axios

Reviews

1
Trustpilot

Customer Support

1
Zendesk

SEO Analysis

B75/100
20
8
0
Meta Tags14/15
Content10/12
Headings6/8
Technical22/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
F
fidelity.co.ukfidelity.co.uk

Fidelity International | ISAs, Shares, Funds & Pensions (SIPPs)

Fidelity could help maximise your investments with our expert guidance, wide fund range & competitive pricing. Financial advice, ISAs, SIPPs & more.

Title Length63 chars

Recommended: 50-60 chars (~364px / 580px)

Description Length148 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    438 URLs

    robots.txt

    63 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    25/100
    Needs Work
    7 13

    Sponsored

    AI & LLM Readiness

    D45/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    7/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:4%
    Words:1,664
    Token eff.:Optimal

    Structured Data

    1 JSON-LD
    Person×1.3Organization×1.1SearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary27w
    Descriptive Headingsavg 2.9w
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    85/100
    15
    Passed
    3
    Critical
    0
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    12/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
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    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    63/100
    B
    105 mg
    CO₂e / view
    1.0 MB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    119 mg
    vs
    Returning (cached)
    60 mg
    Annual (10K/mo)
    12.5 kg
    Emission Segments
    Data Center
    5 mg
    Network
    31 mg
    Device
    69 mg
    Resource Breakdown
    JavaScript
    463.7 KB
    Images
    160.5 KB
    CSS
    313.4 KB
    HTML
    40.0 KB
    Other
    57.2 KB
    Green Hosting Verified
    Akamai Technologies
    Provider Match
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    59%Poor
    Interactive

    HTTPS

    WAF

    153d

    Certificate Details

    Type

    Extended Validation (EV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    03.10.2025

    Valid Until

    02.10.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (5)

    www.fidelity.co.ukfdc1.fidelity.co.ukfidelity.co.ukwww.wl.fidelity.co.ukfdc3.fidelity.co.uk

    SHA-256 Fingerprint

    60:7E:ED:21:64:8D:B8:C6:DE:FC:63:07:8C:27:B4:8E:9C:38:9B:81...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=93600
    cache-control
    🔴 No Cache(max-age=0, no-cache, no-store, must-revalidate, private)
    content-encoding
    ⚡ Brotli(br)
    content-language
    en
    content-type
    text/html; charset=utf-8
    cross-origin-opener-policy
    same-origin
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    75

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (2)

    mxb-00175801.gslb.pphosted.com
    mxa-00175801.gslb.pphosted.com

    Domain Information

    fidelity.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Quantcast Choice

    Cookie Consent Banner
    Quantcast Choice
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Quantcast Choice
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    72/100
    Mobile Friendly8 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    neuzeit_grotesk

    WCAG AA
    78/100
    Readability
    /30
    23/30

    18px · LH 1.45

    Hierarchy
    /20
    16/20

    2.5x ratio

    WCAG
    /25
    21/25

    5.06:1 min contrast

    Performance
    /25
    18/25

    1 font · 4 req

    Heading Font

    neuzeit_grotesk

    Sans45px

    Body Font

    neuzeit_grotesk

    Sans18px

    Contrast Ratio

    5.06:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~36 CPL

    Narrow lines
    45px
    h1
    37px
    h2
    31px
    h3
    26px
    h4
    18px
    p

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.45 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 24/100. Consider shorter sentences and simpler words.

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.1:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 2.5x larger than body text.

    Buy on MyFontsFlesch 24

    Color Palette

    8 unique colors
    Light
    #989898
    Other· 47.900000000000006%
    #014268
    Accent· 14.899999999999999%
    #040f15
    Primary· 10.600000000000001%
    #372b24
    Secondary· 8.8%
    #6f6358
    Secondary· 6.9%
    #355261
    Secondary· 3.2%

    Business & Marketing Stack

    2 Tools Detected

    Growing

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Reviews & Social Proof

    1
    TrustpilotMid-Market

    Customer reviews and testimonials

    2

    Categories

    2

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    26 Resources

    20
    Scripts
    6
    Styles
    12
    Async
    0
    Defer

    Top Script Sources

    https:(17)nexus.ensighten.com(2)cobrowse.mypurecloud.ie(1)

    Website Identity

    Fidelity International

    Fidelity International

    Organization
    www.fidelity.co.uk

    4 Cannon Street, London

    EC4M 5AB, London, London

    United Kingdom

    Location detected: 🇬🇧 United Kingdom, Londonvia schema_nap
    enEst. 2009

    Sponsored

    Last analyzed: 02 May 2026 at 20:30

    Historical Analysis & Change Tracking