fiat.co.uk

https://fiat.co.uk· First analyzed 14 May 2026· Updated 14 May 2026

Export

fiat.co.uk

Mobile

Sponsored

Hosting Provider

Microsoft Azure

azure.microsoft.com

IP Address

20.47.97.150

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇳🇱 Amsterdam, Netherlands

ASN

AS8069

Organization

Microsoft Azure Cloud (westeurope)

Server

Apache

Nameservers

ns-163-b.gandi.net.ns-67-a.gandi.net.ns-126-c.gandi.net.

Performance

Core Web Vitals

Weight

First Contentful Paint

718 ms10%

Speed Index

933 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

23 MB

185 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Adobe Experience Manager

Technology Stack

13 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Hotjar

Microsoft Clarity FullStory

CSS Frameworks

Libraries

Icon Libraries

Tag Managers

Advertising

Personalization

Web Servers

SEO Analysis

B70/100

Meta Tags14/15

Content3/12

Headings8/8

Technical20/21

E-E-A-T0/7

Images3/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile4/4

Indexability3/3

fiat.co.ukfiat.co.uk

Fiat Cars - Electric & Hybrid Models | Fiat UK

Explore Fiat's range of new cars. City cars, family cars & crossover SUV's. Book a test drive, configure your perfect Fiat or contact your nearest retailer!

Title Length46 chars

Recommended: 50-60 chars (~272px / 580px)

Description Length156 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (10 words). Search engines need substantial content for ranking.
• Most images missing alt text (54/71) — critical for accessibility and SEO

4 issues found

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Local SEO

Local Search Readiness

28/100

Needs Work

8 9 1

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AI & LLM Readiness

F38/100

Bot Access

20/25

Machine Read.

1/25

Schema Data

7/25

Citation

10/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:4%

Words:4,888

Token eff.:Poor Structure

Sections/1K:0.2

Structured Data

6 JSON-LD

WebSiteVideoObjectSpeakableSpecification×1.3

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headingsavg 41w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

82/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

40/100

2.38 g

CO₂e / view

23.0 MB

Page Weight

Cleaner Than

New Visitor

2.72 g

Returning (cached)

1.36 g

Annual (10K/mo)

285.7 kg

Emission Segments

Data Center

117 mg

Network

700 mg

Device

1.56 g

Resource Breakdown

JavaScript

810.0 KB

Images

5.1 MB

CSS

830.8 KB

HTML

46.2 KB

Other

16.2 MB

Green Hosting Verified

Microsoft Azure

Provider Match

7 recommendations

•Carbon footprint recommendation preview...

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A+

Security Score

93%Excellent

Static / Informational

HTTPS

No WAF

53d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

08.04.2026

Valid Until

07.07.2026

Subject Alternative Names (20)

api02-emea-qa.fcagroup.comapi02-emea.fcagroup.comappdig-connect.chrysler.comappdig-connect.dodge.comappdig-connect.maserati.comappdig-connect.ramtrucks.comappdig-connect.wagoneer.comappdig-myalfaconnect.alfaromeo.com+12 more

SHA-256 Fingerprint

E0:48:C8:6D:37:C8:99:F5:F0:E3:EF:2A:49:B9:DC:68:74:11:9E:3B...

Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=93600

content-encoding

⚡ Brotli(br)

content-type

text/html;charset=utf-8

date

Thu, 14 May 2026 16:20:32 GMT

etag

W/"9c553-651c91324d312-gzip"

last-modified

Thu, 14 May 2026 15:51:51 GMT

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

MX Records (3)

esmtp2.fiat.com

esmtp.fiat.com

esmtp3.fiat.com

Domain Information

fiat.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

69/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Poppins + PSA Groupe HMI Sans

WCAG Partial

67/100

Readability

/30

25/30

16px · LH 1.50

Hierarchy

/20

20/20

3x ratio · ✓ H1→H6

WCAG

/25

12/25

1:1 min contrast

Performance

/25

10/25

4 fonts · 12 req

Heading Font

Poppins

Sans48px

Body Font

PSA Groupe HMI Sans

Sans16px

Contrast Ratio

1:1

13 issues

Reading Comfort

~40 CPL

Narrow lines

48px

32px

24px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 38/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 13 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.0x larger than body text.

Buy on MyFontsFlesch 38

Color Palette

12 unique colors

Light

#a09b9a

Other· 20.7%

#fffffe

Primary· 8.3%

#b47f78

Secondary· 6.7%

#dbb7b3

Secondary· 3.7%

#b14e55

Secondary· 3.5%

#b99894

Secondary· 2.7%

Business & Marketing Stack

4 Tools Detected

Growing

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

HotjarMid-Market

Microsoft ClarityFree

User behavior and product analytics

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(8)scripts.sophus3.com(2)youtube.com(2)local(2)edx-uk.sophus3.com(1)

Website Identity

FIAT

AutomotiveBusiness

["Explore Fiat's range of new cars. City cars, family cars & crossover SUV's. Book a test drive, configure your perfect Fiat or contact your nearest retailer!"]

0080034280000

['https://www.fiat.co.uk/']

Location detected: 🇬🇧 United Kingdomvia tld

en-GB

Sponsored

Last analyzed: 14 May 2026 at 16:20

Historical Analysis & Change Tracking