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ferrero.it

https://ferrero.it· First analyzed 28 May 2026· Updated 28 May 2026
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ferrero.it
Desktop screenshot of ferrero.it
Mobile screenshot of ferrero.it
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

54.217.72.147

Site Location

🇮🇹 Alba, Italyvia schema_nap

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS EC2 (eu-west-1)

Nameservers

ns2.barbero.zone.ns1.barbero.zone.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
503 ms10%
Speed Index
654 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
6 MB
143 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Amazon Web Services (AWS)

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

6 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

SEO Analysis

A80/100
24
3
1
Meta Tags14/15
Content11/12
Headings3/8
Technical23/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
F
ferrero.itferrero.it

Sito ufficiale del Gruppo Ferrero | Gruppo Ferrero | Ferrero

Il Gruppo Ferrero è un’azienda italiana a conduzione familiare dal 1946. Oggi è una delle maggiori aziende dolciarie al mondo, con oltre 35 brand iconici app...

Description truncated.
Title Length60 chars

Recommended: 50-60 chars (~362px / 580px)

Description Length183 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing H1 tag — every page should have exactly one H1

4 issues found

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Crawlability

Sitemap

Type: index

24 URLs

24 sub-sitemaps

robots.txt

42 rules

Sitemap reference found

Local SEO

Local Search Readiness

27/100
Needs Work
7 14

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AI & LLM Readiness

D51/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
5/25
Citation
13/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:5%
Words:1,189
Token eff.:Optimal
Sections/1K:10.1
Depth:1/5

Structured Data

2 JSON-LD
Organization×1.1BreadcrumbList
sameAs entity links

Citation Readiness

Opening Summary237w
Descriptive Headingsavg 9.5w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (7)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
80/100
14
Passed
0
Critical
4
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
7/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
5/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
40/100
F
623 mg
CO₂e / view
6.0 MB
Page Weight
5%
Cleaner Than
New Visitor
712 mg
vs
Returning (cached)
356 mg
Annual (10K/mo)
74.8 kg
Emission Segments
Data Center
31 mg
Network
183 mg
Device
410 mg
Resource Breakdown
JavaScript
77.8 KB
Images
5.9 MB
CSS
55.9 KB
Fonts
2.3 KB
HTML
25.4 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
6 recommendations
  • •Carbon footprint recommendation preview...
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B

Security Score

76%Good
Interactive

HTTPS

No WAF

71d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

10.05.2026

Valid Until

08.08.2026

Subject Alternative Names (20)

ar.ferrerotravelmarket.combooking.fondazioneferrero.itbuynow.ferrero.comchristmas.ferrerorocher.comcorsi.fondazioneferrero.itestatheviaggi2025esercenti.ferreroprofessional.itlotteria2025.estathe.itmemoriesmaker-quality.ferrerotravelmarket.com+12 more

SHA-256 Fingerprint

75:73:52:33:E2:7B:F5:E4:B2:8F:74:CC:45:A2:7B:35:72:16:B7:FA...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges
bytes
alt-svc
h3=":443"; ma=93600
cache-control
🟢 1 Month(max-age=2592000)
content-encoding
⚡ Brotli(br)
content-length
25753
content-security-policy
default-src 'self' region1.analytics.google.com *.doubleclic...
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

70

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (3)

mxcluster-b.inrete.it
mx3.inrete.it
mx1.inrete.it

Domain Information

ferrero.it

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
73/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
1 recommendation
  • •Mobile compatibility recommendation preview...
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Typography & Readability

Merriweather + Rubik

WCAG Partial
66/100
Readability
/30
20/30

16px · LH 1.50

Hierarchy
/20
16/20

2.25x ratio · ✓ H1→H6

WCAG
/25
10/25

1:1 min contrast

Performance
/25
20/25

2 fonts · 2 req

Heading Font

Merriweather

Serif36px

Body Font

Rubik

Sans16px

Contrast Ratio

1:1

9 issues

Reading Comfort

~41 CPL

Narrow lines
36px
h1
32px
h2
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 9 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.2x larger than body text.

GGoogle FontsFlesch 0

Color Palette

12 unique colors
Dark
#6d6c5e
Other· 13.899999999999999%
#554b40
Secondary· 18.799999999999997%
#ffffff
Primary· 0%
#5c210b
Primary· 9.3%
#3d392e
Secondary· 7.1%
#010000
Primary· 7%
#372a1d
Secondary· 7%
#15110b
Secondary· 5.3%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

18 Resources

12
Scripts
6
Styles
5
Async
1
Defer

Top Script Sources

local(3)static.addtoany.com(3)googletagmanager.com(2)cdn.userway.org(2)cdn.cookielaw.org(1)

Website Identity

FERRERO Italy

FERRERO Italy

Organization
www.ferrero.com/it/it/

PIAZZALE PIETRO FERRERO 1, Alba

12051, Alba

Italy

Location detected: 🇮🇹 Italy, Albavia schema_nap
it-IT

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Last analyzed: 28 May 2026 at 12:42

Historical Analysis & Change Tracking