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fentybeauty.com

https://fentybeauty.com· First analyzed 25 Apr 2026· Updated 25 Apr 2026
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fentybeauty.com
Desktop screenshot of fentybeauty.com
Mobile screenshot of fentybeauty.com
Mobile

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Hosting Provider

shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

a26-64.akam.net.a18-66.akam.net.a1-1.akam.net.a9-66.akam.net.+2 more

Performance

82

Core Web Vitals

Weight

First Contentful Paint
2.1 s10%
Speed Index
2.7 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
12.3 MB
500 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Framework
Alpine.js
CMS
Shopify
Infrastructure
Hosting
Shopify
CDN
Cloudflare

Technology Stack

13 Technologies Detected

Customer Support

2

Frameworks

1

CSS Frameworks

1

Tag Managers

1

Email Marketing

1

Reviews

1

Security

1

SEO Analysis

B71/100
22
5
1
Meta Tags12/15
Content3/12
Headings6/8
Technical22/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
F
fentybeauty.comfentybeauty.com

Fenty Beauty by Rihanna | Beauty for All

Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never...

Description truncated.
Title Length40 chars

Recommended: 50-60 chars (~239px / 580px)

Description Length255 chars

Recommended: 120-160 chars

Issues (1)

  • Very thin content (8 words). Search engines need substantial content for ranking.

Crawlability

Sitemap

Type: index

760 URLs

760 sub-sitemaps

robots.txt

310 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

37/100
Needs Work
10 9

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AI & LLM Readiness

F39/100
Bot Access
24/25
Machine Read.
1/25
Schema Data
7/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:3,071
Token eff.:Poor Structure

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
74/100
12
Passed
4
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
42/100
F
1.28 g
CO₂e / view
12.3 MB
Page Weight
5%
Cleaner Than
New Visitor
1.46 g
vs
Returning (cached)
729 mg
Annual (10K/mo)
153.0 kg
Emission Segments
Data Center
63 mg
Network
375 mg
Device
838 mg
Resource Breakdown
JavaScript
2.0 MB
Images
3.5 MB
CSS
5.0 MB
Fonts
1.5 MB
HTML
197.6 KB
Other
107.3 KB
Green Hosting Verified
Cloudflare
GWF Verified
8 recommendations
  • Carbon footprint recommendation preview...
C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

69d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

04.04.2026

Valid Until

03.07.2026

Subject Alternative Names (1)

fentybeauty.com

SHA-256 Fingerprint

31:AD:4A:88:8F:B6:6C:58:C9:69:E8:3F:0A:57:F3:57:76:E1:D8:E9...

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
9f1e0915b8e6dafc-EWR
content-encoding
Brotli(br)
content-language
en-US
content-length
202015
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

75

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

fentybeauty-com.mail.protection.outlook.com

Domain Information

fentybeauty.com

Domain Age
11y 10m

Created

25.06.2014

Expires

25.06.2026

Last Updated

26.06.2025

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
70/100
Mobile Friendly26 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Brown

WCAG Partial
66/100
Readability
/30
17/30

10px · LH 1.20

Hierarchy
/20
18/20

8x ratio

WCAG
/25
15/25

1:1 min contrast

Performance
/25
16/25

1 font · 11 req

Heading Font

Brown

Sans80px

Body Font

Brown

Sans10px

Contrast Ratio

1:1

18 issues

Reading Comfort

~46 CPL

Optimal (45–75)
80px
h1
32px
h2
32px
h3
24px
h4
10px
p

❌ Critical: 10px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.20). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~46 chars/line (ideal 45–75 CPL).

✅ Easy to read: Flesch score 73/100 — accessible to general audiences.

⚠️ Partial contrast: 18 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

GGoogle FontsBuy on MyFontsFluid TypeFlesch 73

Color Palette

8 unique colors
2.06:1 Fail Dark
#000000
Background· 38.4%
#414141
Other· 12.600000000000001%
#ffe7e3
Primary· 19.900000000000002%
#a06655
Secondary· 7.6%
#783d2e
Secondary· 7.1%
#442018
Secondary· 5.9%
#d9b8b2
Secondary· 3.6%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

2

User behavior and product analytics

Privacy & Cookies

1

Cookie consent and privacy compliance tools

Reviews & Social Proof

1

Customer reviews and testimonials

3

Categories

4

Total Tools

0

Enterprise

2

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

29 Resources

20
Scripts
9
Styles
16
Async
1
Defer

Top Script Sources

cdn.shopify.com(2)googletagmanager.com(2)cdn.clarip.com(2)7ce243a1e1a2.cdn4.forter.com(1)d38xvr37kwwhcm.cloudfront.net(1)

Website Identity

Fenty Beauty

Organization
Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Microsoft 365en

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Last analyzed: 25 Apr 2026 at 14:29

Historical Analysis & Change Tracking