fbin.com

https://fbin.com· First analyzed 25 May 2026· Updated 25 May 2026

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fbin.com

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

52.200.116.138

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Ashburn, United States

ASN

AS14618

Organization

AWS EC2 (us-east-1)

Nameservers

pdns91.ultradns.net.pdns91.ultradns.org.pdns91.ultradns.biz.pdns91.ultradns.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

771 ms10%

Speed Index

1.0 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

7 MB

64 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Tailwind CSS

CMS

WordPress

Infrastructure

Hosting

Amazon Web Services (AWS)

Technology Stack

7 Technologies Detected

Analytics

Libraries

CSS Frameworks

Tag Managers

Advertising

Plugins

SEO Analysis

A84/100

Meta Tags11/15

Content11/12

Headings8/8

Technical24/25

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile4/4

Indexability3/3

fbin.comfbin.com

Home - Fortune Brands Innovations

Fortune Brands Innovations is a brand, innovation and channel leader focused on exciting, supercharged growth opportunities within the home, security and com...

Description truncated.

Title Length33 chars

Recommended: 50-60 chars (~203px / 580px)

Description Length182 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (61/67) — critical for accessibility and SEO

5 issues found

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Crawlability

Sitemap

Type: index

4 URLs

4 sub-sitemaps

robots.txt

3 rules

Local SEO

Local Search Readiness

21/100

Needs Work

7 12

Sponsored

AI & LLM Readiness

D55/100

Bot Access

20/25

Machine Read.

13/25

Schema Data

7/25

Citation

15/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:4%

Words:875

Token eff.:Optimal

Sections/1K:6.9

Depth:1/5

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary12w

Descriptive Headingsavg 4w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

A+

95/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

20/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

10/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

35/100

722 mg

CO₂e / view

7.0 MB

Page Weight

Cleaner Than

New Visitor

826 mg

Returning (cached)

413 mg

Annual (10K/mo)

86.7 kg

Emission Segments

Data Center

35 mg

Network

212 mg

Device

475 mg

Resource Breakdown

JavaScript

143.6 KB

Images

5.1 MB

CSS

410.9 KB

HTML

17.8 KB

Other

1.3 MB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

41%Poor

Interactive

HTTPS

No WAF

116d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/2

Valid From

20.08.2025

Valid Until

18.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

fbin.com*.fbin.com

SHA-256 Fingerprint

6A:20:BE:EE:66:4A:11:9E:F6:36:86:89:16:AD:A1:F8:C4:28:6D:84...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🟡 1 Hours(max-age=3600, public)

content-encoding

📦 Gzip(gzip)

content-type

text/html; charset=UTF-8

date

Mon, 25 May 2026 06:24:16 GMT

etag

"d84e3ba471b363cab2730f99f08b5676"

expires

Mon, 25 May 2026 07:24:16 GMT

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

mxb-00932501.gslb.pphosted.com

mxa-00932501.gslb.pphosted.com

Domain Information

fbin.com

Domain Age

24y 4m

Created

10.01.2002

Expires

10.01.2027

Last Updated

06.01.2026

Registrar

CSC Corporate Domains, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

80/100

Mobile Friendly4 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Onest

WCAG Partial

74/100

Readability

/30

24/30

16px · LH 1.50

Hierarchy

/20

16/20

5x ratio · ✓ H1→H6

WCAG

/25

16/25

1:1 min contrast

Performance

/25

18/25

1 font · 5 req

Heading Font

Onest

Sans80px

Body Font

Onest

Sans16px

Contrast Ratio

1:1

8 issues

Reading Comfort

~39 CPL

Narrow lines

80px

60px

20px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 24/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 8 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 5.0x larger than body text.

Buy on MyFontsFlesch 24

Color Palette

14 unique colors

9.98:1 AAA Light

#ffffff

Text· 13.6%

#45423f

Other· 6.4%

#1d3b4f

Primary· 12.899999999999999%

#624133

Secondary· 7%

#07080a

Secondary· 6.6%

#43291f

Secondary· 6.4%

#28211e

Text· 6.2%

#846052

Secondary· 6.1%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

20 Resources

Scripts

Styles

Async

Defer

Top Script Sources

fbin.com(4)static.addtoany.com(3)googletagmanager.com(2)snap.licdn.com(1)secure.inventive52intuitive.com(1)

Website Identity

Fortune Brands

Organization

Fortune Brands Innovations is a brand, innovation and channel leader focused on exciting, supercharged growth opportunities within the home, security and commercial building markets.

www.fbin.com/

24 years old

Location detected: 🇺🇸 United Statesvia ip

CSC Corporate Domains, Inc.en-US

Sponsored

Last analyzed: 25 May 2026 at 06:24

Historical Analysis & Change Tracking