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fazer.com

https://fazer.com· First analyzed 29 May 2026· Updated 29 May 2026
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fazer.com
Desktop screenshot of fazer.com
Mobile screenshot of fazer.com
Mobile

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Hosting Provider

Oy Karl Fazer Ab

IP Address

185.196.4.25

Site Location

🇫🇮 Finlandvia ip

Server Location

🇫🇮 Lahti, Finland

ASN

AS16086

Server

Microsoft IIS

CDN

Azure Cdn

Nameservers

ns3-02.azure-dns.org.ns4-02.azure-dns.info.ns1-02.azure-dns.com.ns2-02.azure-dns.net.

Performance

78

Core Web Vitals

Weight

First Contentful Paint
2.5 s10%
Speed Index
3.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.2 MB
53 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Optimizely CMS (Episerver)
Infrastructure
Hosting
Oy Karl Fazer Ab
CDN
Azure Cdn

Technology Stack

5 Technologies Detected

CSS Frameworks

1
Tailwind CSS

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

Other

1
Optimizely

Web Servers

1
Microsoft IISv10.0

SEO Analysis

C60/100
17
11
1
Meta Tags4/15
Content10/12
Headings5/8
Technical19/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social2/5
Freshness0/4
Mobile3/4
Indexability3/3
F
fazer.comfazer.com

Fazer.com - Fazer.com

No description available for this page.

Title Length21 chars

Recommended: 50-60 chars (~131px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing meta description — important for click-through rates in SERPs

12 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

1,899 URLs

robots.txt

45 rules

Sitemap reference found

Local SEO

Local Search Readiness

11/100
Poor
3 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F27/100
Bot Access
20/25
Machine Read.
1/25
Schema Data
0/25
Citation
6/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:14%
Words:6,874
Token eff.:Excessive

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headingsavg 2.2w
Canonical URL
Open Graph1/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
74/100
12
Passed
4
Critical
3
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
9/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
25/100
D
275 mg
CO₂e / view
2.2 MB
Page Weight
50%
Cleaner Than
New Visitor
314 mg
vs
Returning (cached)
157 mg
Annual (10K/mo)
33.0 kg
Emission Segments
Data Center
61 mg
Network
66 mg
Device
148 mg
Resource Breakdown
JavaScript
521.6 KB
Images
1.3 MB
CSS
252.5 KB
HTML
2.4 KB
Other
146.9 KB
Green Hosting Not Verified
Oy Karl Fazer Ab
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

61%Fair
Interactive

HTTPS

No WAF

277d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Sectigo Limited

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/1.1

Valid From

02.03.2026

Valid Until

02.03.2027

OCSP Stapling

Enabled

Subject Alternative Names (2)

*.fazer.comfazer.com

SHA-256 Fingerprint

03:A6:9C:5C:8B:8C:4C:7B:DB:C7:D7:A4:E5:BC:A9:59:5E:3F:69:B2...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

content-encoding
📦 Gzip(gzip)
content-security-policy
default-src 'self'; script-src 'self' 'unsafe-eval' 'unsafe-...
content-type
text/html; charset=utf-8
date
Fri, 29 May 2026 08:45:19 GMT
request-context
appId=cid-v1:58e8723b-e480-4c58-9440-2e6aca4eae79
server
Microsoft-IIS/10.0
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

fazer-com.mail.protection.outlook.com

Domain Information

fazer.com

Domain Age
30y 9m

Created

31.08.1995

Expires

30.08.2026

Last Updated

04.09.2024

Registrar

MarkMonitor Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
72/100
Mobile Friendly2 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

fazer-headline + fazer-text

WCAG AA
76/100
Readability
/30
22/30

16px · LH 1.50

Hierarchy
/20
12/20

3x ratio

WCAG
/25
22/25

4.68:1 min contrast

Performance
/25
20/25

2 fonts · 3 req

Heading Font

fazer-headline

Sans48px

Body Font

fazer-text

Sans16px

Contrast Ratio

4.68:1

WCAG AA (≥4.5:1)

Reading Comfort

~35 CPL

Narrow lines
48px
h1
48px
h2
36px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.7:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ Strong hierarchy: Headlines are 3.0x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsFluid Type (rem)Flesch 52

Color Palette

7 unique colors
7.95:1 AAA Dark
#4c4c4c
Other· 35%
#f6f6f6
Background· 28%
#2b2d3a
Primary· 5.4%
#02081e
Accent· 0.7%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

14 Resources

12
Scripts
2
Styles
8
Async
2
Defer

Top Script Sources

oykarlfazerababprod.eu1.productrecs.optimizely.com(3)policy.app.cookieinformation.com(2)plugins.flockler.com(2)local(2)googletagmanager.com(1)

Website Identity

fazer.com

30 years old
Location detected: 🇫🇮 Finlandvia ip
MarkMonitor Inc.📧 Microsoft 365en

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Last analyzed: 29 May 2026 at 08:45

Historical Analysis & Change Tracking