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farmersweekly.co.nz

https://farmersweekly.co.nz· First analyzed 28 May 2026· Updated 28 May 2026
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farmersweekly.co.nz
Desktop screenshot of farmersweekly.co.nz
Mobile screenshot of farmersweekly.co.nz
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

3.164.206.12

Site Location

🇳🇿 New Zealandvia phone

Server Location

🇫🇮 Helsinki, Finland

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

Nginx

CDN

CloudFront

Nameservers

ns-2039.awsdns-62.co.uk.ns-378.awsdns-47.com.ns-593.awsdns-10.net.ns-1113.awsdns-11.org.

Performance

82

Core Web Vitals

Weight

First Contentful Paint
2.1 s10%
Speed Index
2.7 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.7 MB
138 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
Vertav1.1.1Custom
by Code Supply Co.
View Theme

Technology Stack

29 Technologies Detected

Plugins

11
FormidablePowerkitUltimate BlocksEasy Property ListingsEpl Listing TemplatesUltimate PostSearch Filter ProNextend Smart Slider3 ProBreezeAdvanced AdsFormidable Pro

Analytics

4
Google Analytics
Google Analytics 4
Hotjar
Microsoft Clarity

Advertising

3
Google AdsCriteoOutbrain

Libraries

2
jQueryv3.7.1
jQuery UI

UI Components

1
Lightbox

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Material Icons

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Payments

1
Square

Web Servers

1
Nginx

Customer Support

1
Zendesk

SEO Analysis

B76/100
23
4
1
Meta Tags14/15
Content3/12
Headings5/8
Technical24/25
E-E-A-T2/7
Images4/7
Links4/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
F
farmersweekly.co.nzfarmersweekly.co.nz

Farmers Weekly | New Zealand Farming, Agriculture & Rural News

Latest New Zealand farming news, market and agribusiness insight, including dairy, beef and ag-tech trends, keeping the rural community informed and connected.

Title Length62 chars

Recommended: 50-60 chars (~380px / 580px)

Description Length159 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (10 words). Search engines need substantial content for ranking.

5 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

33 URLs

robots.txt

37 rules

Sitemap reference found

Local SEO

Local Search Readiness

22/100
Needs Work
6 11

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AI & LLM Readiness

F37/100
Bot Access
17/25
Machine Read.
3/25
Schema Data
7/25
Citation
10/25

AI Bot Access

9/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:7%
Words:9,272
Token eff.:Excessive

Structured Data

4 JSON-LD
Organization×1.1WebSiteBreadcrumbList
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
68/100
9
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
55/100
D
275 mg
CO₂e / view
2.7 MB
Page Weight
30%
Cleaner Than
New Visitor
314 mg
vs
Returning (cached)
157 mg
Annual (10K/mo)
33.0 kg
Emission Segments
Data Center
14 mg
Network
81 mg
Device
181 mg
Resource Breakdown
JavaScript
879.3 KB
Images
1.4 MB
CSS
286.9 KB
Fonts
11.4 KB
HTML
62.7 KB
Other
300 B
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
6 recommendations
  • •Carbon footprint recommendation preview...
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F

Security Score

0%Critical
Critical / Transactional

HTTPS

No WAF

229d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

14.12.2025

Valid Until

12.01.2027

OCSP Stapling

Enabled

Subject Alternative Names (2)

farmersweekly.co.nz*.farmersweekly.co.nz

SHA-256 Fingerprint

C3:1C:42:DA:87:BE:76:AE:F2:7B:37:5B:2A:14:5E:49:57:4A:B0:91...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

accept-ranges
bytes
age
0
cache-control
🔴 No Cache(no-store, no-cache, must-revalidate, s-maxage=2592000)
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=UTF-8
date
Thu, 28 May 2026 12:13:15 GMT
Good Warning Issue

Email Infrastructure

Google Workspace

Score

70

SPF
DKIM
DMARC

MX Records (1)

smtp.google.com

Domain Information

farmersweekly.co.nz

DNSSEC
Not Enabled

Privacy & Compliance

Quantcast Choice

Cookie Consent Banner
Quantcast Choice
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Quantcast Choice
Privacy policy page linked
Data Protection Officer mentioned
Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
73/100
Mobile Friendly269 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Open Sans

WCAG Partial
54/100
Readability
/30
16/30

12px · LH 1.33

Hierarchy
/20
11/20

1.46x ratio

WCAG
/25
15/25

2.71:1 min contrast

Performance
/25
12/25

3 fonts · 13 req

Heading Font

Open Sans

Sans18px

Body Font

Open Sans

Sans12px

Contrast Ratio

2.71:1

1 issue

Reading Comfort

~40 CPL

Narrow lines
18px
h1
32px
h2
29px
h3
12px
p
Minor Second
Scale

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 2.7:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

GGoogle Fonts

Color Palette

8 unique colors
5.74:1 AA Dark
#666666
Other· 53.099999999999994%
#ffffff
Background· 22.099999999999998%
#131519
Primary· 6.7%
#475056
Secondary· 5.8%
#536985
Secondary· 1.4%

Business & Marketing Stack

4 Tools Detected

Growing

Behavior Analytics

4
Google Tag ManagerFree
Google AnalyticsFree
HotjarMid-Market
Microsoft ClarityFree

User behavior and product analytics

1

Categories

4

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Growing marketing technology adoption

Ad Networks

Google Ad ManagerMedia.netSovrnPubMaticOpenXIndex Exchange

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
12
Async
5
Defer

Top Script Sources

farmersweekly.co.nz(10)googletagmanager.com(3)js.chargebee.com(2)gstatic.com(1)scripts.clarity.ms(1)

Website Identity

Farmers Weekly

Farmers Weekly

Organization

NZ farming news, analysis and opinion

+64800852580
www.farmersweekly.co.nz/
Location detected: 🇳🇿 New Zealandvia phone
📧 Google Workspaceen-US

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Last analyzed: 28 May 2026 at 12:13

Historical Analysis & Change Tracking