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farlows.co.uk

https://farlows.co.uk· First analyzed 21 May 2026· Updated 21 May 2026
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farlows.co.uk
Desktop screenshot of farlows.co.uk
Mobile screenshot of farlows.co.uk
Mobile

Sponsored

Hosting Provider

Fastly, Inc.

IP Address

151.101.193.124

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Montreal, Canada

ASN

AS54113

Organization

Fastly, Inc.

CDN

Fastly

Nameservers

dina.ns.cloudflare.com.hugh.ns.cloudflare.com.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.1 MB
250 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
Magento
Infrastructure
Hosting
Fastly, Inc.
CDN
Fastly

Technology Stack

19 Technologies Detected

Libraries

3
jQuery
Underscore.jsMoment.js

UI Components

3
SwiperSlick CarouselFancybox

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

CSS Frameworks

2
Bootstrap
Tailwind CSS

Advertising

2
LinkedIn AdsMicrosoft Advertising

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Payments

1
Klarna

Social

1
ShareThis

Personalization

1
Nosto

Security

1
reCAPTCHA

SEO Analysis

B78/100
23
7
0
Meta Tags15/15
Content10/12
Headings8/8
Technical18/25
E-E-A-T3/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
F
farlows.co.ukfarlows.co.uk

Farlows - Fly Fishing, Shooting & Country Clothing

Visit Farlows to get kitted out for the great outdoors - whether it's for a shooting trip, a fly fishing holiday or country clothing for a walk, we have it!

Title Length50 chars

Recommended: 50-60 chars (~295px / 580px)

Description Length156 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    4,163 URLs

    robots.txt

    17 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    11/100
    Poor
    3 14 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F37/100
    Bot Access
    20/25
    Machine Read.
    2/25
    Schema Data
    6/25
    Citation
    9/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:3%
    Words:3,504
    Token eff.:Poor Structure
    Depth:1/5

    Structured Data

    2 JSON-LD
    WebSiteSpeakableSpecification×1.3SearchAction

    Citation Readiness

    Opening Summary14w
    Descriptive Headings
    Canonical URL
    Open Graph2/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    77/100
    11
    Passed
    4
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    11/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    14/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    8/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    30/100
    F
    424 mg
    CO₂e / view
    4.1 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    484 mg
    vs
    Returning (cached)
    242 mg
    Annual (10K/mo)
    50.8 kg
    Emission Segments
    Data Center
    21 mg
    Network
    125 mg
    Device
    278 mg
    Resource Breakdown
    JavaScript
    279.4 KB
    Images
    2.7 MB
    CSS
    518.1 KB
    Fonts
    3.0 KB
    HTML
    604.1 KB
    Other
    4.0 KB
    Green Hosting Verified
    Fastly, Inc.
    Provider Match
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    15%Critical
    Critical / Transactional

    HTTPS

    No WAF

    70d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    02.05.2026

    Valid Until

    31.07.2026

    Subject Alternative Names (6)

    farlows.co.ukmcprod.farlows.co.ukmcprod.sportfish.co.uksportfish.co.ukwww.farlows.co.ukwww.sportfish.co.uk

    SHA-256 Fingerprint

    14:6D:12:FC:73:10:40:B4:5F:8A:5C:50:94:2C:94:7F:89:A0:B5:DA...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    cache-control
    🔴 No Cache(no-store, no-cache, must-revalidate, max-age=0)
    content-security-policy-report-only
    font-src www.paypalobjects.com fonts.gstatic.com use.typekit...
    content-type
    text/html; charset=UTF-8
    date
    Thu, 21 May 2026 23:51:45 GMT
    expires
    Wed, 21 May 2025 23:51:45 GMT
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    73

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (2)

    farlows.co.uk.1.0001.arsmtp.com
    farlows.co.uk.2.0001.arsmtp.com

    Domain Information

    farlows.co.uk

    Domain Age
    30y 9m

    Created

    30.08.1995

    Expires

    30.08.2026

    Last Updated

    26.07.2017

    Registrar

    Fasthosts Internet Ltd

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    65/100
    Mobile Friendly26 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    user-scalable=no, initial-scale=1, maximum-scale=1, minimum-scale=1, width=device-width, height=device-height
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Helvetica Neue

    WCAG Partial
    73/100
    Readability
    /30
    20/30

    18px · LH 1.25

    Hierarchy
    /20
    15/20

    1.78x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    4.33:1 min contrast

    Performance
    /25
    22/25

    System fonts

    Heading Font

    Helvetica Neue

    Sans32px

    Body Font

    Helvetica Neue

    Sans18px

    Contrast Ratio

    4.33:1

    2 issues

    Reading Comfort

    ~36 CPL

    Narrow lines
    32px
    h1
    28px
    h2
    22px
    h3
    17px
    h4
    18px
    p

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.25). Increase to 1.4–1.6 for better readability.

    ⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 4.3:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ System fonts: Zero font loading delay — best possible LCP impact.

    ✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

    GGoogle Fonts

    Color Palette

    5 unique colors
    4.34:1 AA Large Dark
    #6e7c7c
    Other· 64.9%
    #ffffff
    Background· 17.5%
    #edeae9
    Primary· 7.8%
    #546a63
    Secondary· 5.1%

    Business & Marketing Stack

    6 Tools Detected

    Enterprise

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    3
    Facebook PixelMid-Market
    LinkedIn AdsEnterprise
    Microsoft AdsEnterprise

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    3

    Categories

    6

    Total Tools

    3

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    19
    Async
    0
    Defer

    Top Script Sources

    farlows.co.uk(5)googletagmanager.com(3)youtube.com(2)connect.facebook.net(2)gstatic.com(1)

    Website Identity

    Farlows

    www.farlows.co.uk/
    30 years old
    Location detected: 🇬🇧 United Kingdomvia tld
    Fasthosts Internet Ltden

    Sponsored

    Last analyzed: 21 May 2026 at 23:52

    Historical Analysis & Change Tracking