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fao.com

https://fao.com· First analyzed 14 May 2026· Updated 14 May 2026
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fao.com
Desktop screenshot of fao.com
Mobile screenshot of fao.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇺🇸 New York, United Statesvia schema

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dns1.ipmanagerinc.net.dns2.ipmanagerinc.net.dns3.ipmanagerinc.net.

Performance

90

Core Web Vitals

Weight

First Contentful Paint
1.4 s10%
Speed Index
1.9 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.4 MB
304 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
RICO #29968 - Final Sale Property FixCustom
Shopify Theme

Detected Apps

KlaviyoGorgiasUpsell & Cross SellInstagram ShoppingTikTok

Technology Stack

15 Technologies Detected

Fonts

3
Google FontsAdobe Fonts (Typekit)Adobe Fonts

Analytics

3
Google Analytics
Google Analytics 4
Microsoft Clarity

Customer Support

2
GorgiasZendesk

Libraries

1
jQueryv2.2.4

UI Components

1
Owl Carousel

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B74/100
24
3
1
Meta Tags14/15
Content3/12
Headings8/8
Technical23/25
E-E-A-T0/7
Images7/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
F
fao.comfao.com

Iconic Toy Store For Kids of All Ages | FAO Schwarz

FAO Schwarz is the ultimate gifting destination for kids, teens and adults. Explore this iconic toy store that offers a huge selection of incredibly unique t...

Description truncated.
Title Length51 chars

Recommended: 50-60 chars (~308px / 580px)

Description Length191 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (11 words). Search engines need substantial content for ranking.

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

54/100
Fair
14 10

Sponsored

AI & LLM Readiness

D45/100
Bot Access
20/25
Machine Read.
15/25
Schema Data
3/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:1,329
Token eff.:Optimal

Structured Data

3 JSON-LD
WebSiteBreadcrumbList

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
89/100
15
Passed
1
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
12/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
45/100
F
456 mg
CO₂e / view
4.4 MB
Page Weight
15%
Cleaner Than
New Visitor
521 mg
vs
Returning (cached)
261 mg
Annual (10K/mo)
54.7 kg
Emission Segments
Data Center
22 mg
Network
134 mg
Device
300 mg
Resource Breakdown
JavaScript
1.2 MB
Images
2.6 MB
CSS
304.7 KB
Fonts
58.3 KB
HTML
73.5 KB
Other
97.0 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
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B

Security Score

71%Good
Interactive

HTTPS

WAF

52d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

07.04.2026

Valid Until

06.07.2026

Subject Alternative Names (1)

faoschwarz.com

SHA-256 Fingerprint

19:8A:5C:58:41:B7:23:F1:F3:95:71:70:11:4B:60:28:9C:A8:36:B1...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
9fb94fa30ee76498-BOS
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
75012
Good Warning Issue

Email Infrastructure

Mimecast

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

us-smtp-inbound-2.mimecast.com
us-smtp-inbound-1.mimecast.com

Domain Information

fao.com

Domain Age
28y 7m

Created

14.10.1997

Expires

20.06.2033

Last Updated

27.11.2025

Registrar

Key-Systems GmbH

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
87/100
Mobile Friendly44 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=5.0
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Avenir Next Rounded + Avenir Next

WCAG AA
77/100
Readability
/30
20/30

16px · LH 1.70

Hierarchy
/20
17/20

2x ratio · ✓ H1→H6

WCAG
/25
22/25

5.1:1 min contrast

Performance
/25
18/25

2 fonts · 6 req

Heading Font

Avenir Next Rounded

Sans32px

Body Font

Avenir Next

Sans16px

Contrast Ratio

5.1:1

WCAG AA (≥4.5:1)

Reading Comfort

~39 CPL

Narrow lines
32px
h1
40px
h2
16px
p
Major Third
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.1:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.0x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

✅ Lean font stack: 2 font families keeps load times fast.

AAdobe FontsBuy on MyFontsFluid Type (rem)Flesch 68

Color Palette

7 unique colors
Light
#ffffff
Background· 70.7%
#af1e2b
Primary· 14.5%
#3a1617
Secondary· 3.8%
#d4bcb3
Secondary· 3.8%
#5d564c
Secondary· 3.1%
#b64b47
Secondary· 2.8%
#81151e
Accent· 1.3%

Business & Marketing Stack

7 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Customer Support

1
GorgiasE-commerce

Live chat and helpdesk tools

Behavior Analytics

3
Google Tag ManagerFree
Microsoft ClarityFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

2
OneTrustEnterprise
CookiebotMid-Market

Cookie consent and privacy compliance tools

4

Categories

7

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
12
Async
3
Defer

Top Script Sources

faoschwarz.com(7)cdn.shopify.com(3)googletagmanager.com(2)wiser.expertvillagemedia.com(1)scripts.clarity.ms(1)

Website Identity

FAO Schwarz

ToyStore
blake.gillan@merchsource.com
+18003268638
faoschwarz.com
28 years old

30 Rockefeller Plaza, New York

10111, New York, New York

US

Location detected: 🇺🇸 United States, New Yorkvia schema
Key-Systems GmbH📧 Mimecasten

Sponsored

Last analyzed: 14 May 2026 at 10:45

Historical Analysis & Change Tracking