fairindigo.com

https://fairindigo.com· First analyzed 22 May 2026· Updated 22 May 2026

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fairindigo.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.32

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-cloud-c4.googledomains.com.ns-cloud-c2.googledomains.com.ns-cloud-c1.googledomains.com.ns-cloud-c3.googledomains.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

504 ms10%

Speed Index

655 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.8 MB

333 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

Spring 2026 Minimalist Rack

Shopify Theme

Detected Apps

Yotpo ReviewsUpsell & Cross SellFacebook ChannelInstagram ShoppingPinterest

Technology Stack

15 Technologies Detected

Analytics

Libraries

Other

CSS Frameworks

Fonts

Tag Managers

Advertising

Microsoft Advertising

Reviews

Payments

CDN

Customer Support

Security

SEO Analysis

B75/100

Meta Tags12/15

Content3/12

Headings8/8

Technical23/25

E-E-A-T2/7

Images6/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile3/4

Indexability3/3

fairindigo.comfairindigo.com

Organic Clothing | Fair Trade Sustainable Clothes | Fair Indigo

Shop our selection of organic cotton tees and sustainable clothing, all ethically made by workers who are paid fairly. Discover our fair trade clothing colle...

Description truncated.

Title Length63 chars

Recommended: 50-60 chars (~367px / 580px)

Description Length296 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (20 words). Search engines need substantial content for ranking.

4 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

16/100

Poor

4 14

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D46/100

Bot Access

20/25

Machine Read.

13/25

Schema Data

6/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:819

Token eff.:Optimal

Structured Data

4 JSON-LD

Organization×1.1(min)WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

A+

95/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

18/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

12/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

59/100

184 mg

CO₂e / view

1.8 MB

Page Weight

60%

Cleaner Than

New Visitor

210 mg

Returning (cached)

105 mg

Annual (10K/mo)

22.0 kg

Emission Segments

Data Center

9 mg

Network

54 mg

Device

121 mg

Resource Breakdown

JavaScript

1.3 MB

Images

212.1 KB

CSS

87.8 KB

Fonts

87.9 KB

HTML

72.7 KB

Other

1.7 KB

Green Hosting Verified

Cloudflare

GWF Verified

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

65%Fair

Critical / Transactional

HTTPS

WAF

38d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

31.03.2026

Valid Until

29.06.2026

Subject Alternative Names (1)

www.fairindigo.com

SHA-256 Fingerprint

04:6B:3F:B9:3A:F9:FA:F3:A8:AA:FD:AE:5B:95:CB:72:B7:AB:BF:8F...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇦🇹 Vienna

9ff7f7d5fa445db9-VIE

content-encoding

⚡ Brotli(br)

content-language

en-US

content-length

73758

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (6)

alt4.aspmx.l.google.com

mx.fairindigo.com.cust.b.hostedemail.com

alt2.aspmx.l.google.com

alt3.aspmx.l.google.com

+2 more

Domain Information

fairindigo.com

Domain Age

20y 7m

Created

15.10.2005

Expires

15.10.2026

Last Updated

02.10.2025

Registrar

Tucows Domains Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

81/100

Mobile Friendly45 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Source Serif 4 + Lato

WCAG Partial

68/100

Readability

/30

23/30

22px · LH 1.46

Hierarchy

/20

13/20

1.82x ratio · ✓ H1→H6

WCAG

/25

16/25

1:1 min contrast

Performance

/25

16/25

2 fonts · 10 req

Heading Font

Source Serif 4

Serif40px

Body Font

Lato

Sans22px

Contrast Ratio

1:1

9 issues

Reading Comfort

~42 CPL

Narrow lines

40px

34px

18px

22px

✅ Excellent readability: 22px body text is ideal for all devices.

✅ Optimal line spacing: 1.46 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 38/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 9 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

GGoogle Fonts Buy on MyFontsFluid TypeFlesch 38

Color Palette

9 unique colors

11.09:1 AAA Light

#ffffff

Background· 31.9%

#403a3e

Other· 3%

#693a40

Primary· 7.8%

#131519

Text· 7.2%

#311e24

Secondary· 6.3%

#9b8d84

Secondary· 5.7%

Business & Marketing Stack

6 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Reviews & Social Proof

YotpoMid-Market

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(4)connect.facebook.net(2)js.klevu.com(2)shopify-duty-tax.prod.zdops.net(2)omnisnippet1.com(2)

Website Identity

Fair Indigo

Organization

www.fairindigo.com

20 years old

Location detected: 🇨🇦 Canadavia ip

Tucows Domains Inc.📧 Google Workspaceen

Social Profiles

Facebook X (Twitter)Instagram YouTube Pinterest

Sponsored

Last analyzed: 22 May 2026 at 01:15

Historical Analysis & Change Tracking