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facetheory.com

https://facetheory.com· First analyzed 29 May 2026· Updated 29 May 2026
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facetheory.com
Desktop screenshot of facetheory.com
Mobile screenshot of facetheory.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns2.lexsynergy.us.ns1.lexsynergy.net.ns3.lexsynergy.info.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.0 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
10.3 MB
346 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Facetheory (Commerce-UI Theme)Custom
Shopify Theme

Detected Apps

KlaviyoInstagram ShoppingTikTok

Technology Stack

9 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
FullStory

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

A80/100
24
6
0
Meta Tags10/15
Content10/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
F
facetheory.comfacetheory.com

Facetheory Skincare - facetheory.com

Affordable, vegan, science-backed skincare that meets real needs with real results

Title Length36 chars

Recommended: 50-60 chars (~221px / 580px)

Description Length82 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    197 URLs

    197 sub-sitemaps

    robots.txt

    88 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    22/100
    Needs Work
    6 13

    Sponsored

    AI & LLM Readiness

    D42/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    7/25
    Citation
    8/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:3%
    Words:3,309
    Token eff.:Poor Structure

    Structured Data

    2 JSON-LD
    Organization×1.1WebSiteSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    81/100
    12
    Passed
    2
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    10/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    44/100
    F
    1.06 g
    CO₂e / view
    10.3 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    1.21 g
    vs
    Returning (cached)
    606 mg
    Annual (10K/mo)
    127.3 kg
    Emission Segments
    Data Center
    52 mg
    Network
    312 mg
    Device
    697 mg
    Resource Breakdown
    JavaScript
    1.1 MB
    Images
    1.6 MB
    CSS
    115.8 KB
    HTML
    69.9 KB
    Other
    7.3 MB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Interactive

    HTTPS

    WAF

    60d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    29.04.2026

    Valid Until

    28.07.2026

    Subject Alternative Names (1)

    www.facetheory.com

    SHA-256 Fingerprint

    64:4E:39:A5:77:F8:2D:DC:48:DD:1B:5A:92:7B:6B:9D:29:0F:B2:1E...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray
    a034b2b40f4ee8a6-EWR
    content-encoding
    ⚡ Brotli(br)
    content-language
    en-US
    content-length
    71303
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    facetheory-com.mail.protection.outlook.com

    Domain Information

    facetheory.com

    Domain Age
    11y 5m

    Created

    18.12.2014

    Expires

    18.12.2031

    Last Updated

    27.01.2025

    Registrar

    Lexsynergy Limited

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned
    Legitimate interest basis mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    75/100
    Mobile Friendly24 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    GT America-Extended + ABC Diatype SemiMono

    WCAG Partial
    67/100
    Readability
    /30
    18/30

    14px · LH 1.30

    Hierarchy
    /20
    20/20

    3.21x ratio · ✓ H1→H6

    WCAG
    /25
    13/25

    1:1 min contrast

    Performance
    /25
    16/25

    3 fonts · 2 req

    Heading Font

    GT America-Extended

    Sans45px

    Body Font

    ABC Diatype SemiMono

    Mono14px

    Contrast Ratio

    1:1

    23 issues

    Reading Comfort

    ~37 CPL

    Narrow lines
    45px
    h1
    45px
    h2
    45px
    h3
    45px
    h4
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

    ⚠️ Partial contrast: 23 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 3.2x larger than body text.

    ⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

    Buy on MyFontsFluid TypeFlesch 54

    Color Palette

    10 unique colors
    19.82:1 AAA Light
    #ffffff
    Background· 26.599999999999998%
    #090a0a
    Text· 5.5%
    #14614c
    Accent· 22.400000000000002%
    #184537
    Primary· 13.3%
    #163129
    Secondary· 6.3%
    #48776b
    Secondary· 4.9%
    #d8e0e0
    Secondary· 4%
    #335b4f
    Secondary· 2.8%

    Business & Marketing Stack

    4 Tools Detected

    Enterprise

    Marketing Automation

    1
    KlaviyoE-commerce

    Email marketing and automation platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    3

    Categories

    4

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    13
    Async
    2
    Defer

    Top Script Sources

    facetheory.com(8)googletagmanager.com(4)analytics.webgains.io(2)consent.cookiebot.com(2)push.reamaze.com(1)

    Website Identity

    facetheory.com

    facetheory.com

    Organization
    www.facetheory.com
    11 years old
    Location detected: 🇨🇦 Canadavia ip
    Lexsynergy Limited📧 Microsoft 365en

    Sponsored

    Last analyzed: 29 May 2026 at 10:08

    Historical Analysis & Change Tracking