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experian.com.au

https://experian.com.au· First analyzed 15 May 2026· Updated 15 May 2026
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experian.com.au
Desktop screenshot of experian.com.au
Mobile screenshot of experian.com.au
Mobile

Sponsored

Hosting Provider

Incapsula Inc

IP Address

45.60.11.174

Site Location

🇦🇺 Australiavia tld

Server Location

🇺🇸 New York, United States

ASN

AS19551

Organization

Incapsula Inc

Server

Apache

CDN

CloudFront

Nameservers

exp1.experian.com.exp5.experian.com.exp4.experian.com.

Performance

82

Core Web Vitals

Weight

First Contentful Paint
2.1 s10%
Speed Index
2.7 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.3 MB
82 requests

Image Optimization

Responsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Adobe Experience Manager
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Technology Stack

8 Technologies Detected

Analytics

2
Google Analytics
Hotjar

Advertising

2
LinkedIn AdsTaboola

Other

1
AOS (Animate On Scroll)

CSS Frameworks

1
Tailwind CSS

Other

1
Google Optimize

Web Servers

1
Apache

SEO Analysis

B73/100
21
6
0
Meta Tags9/15
Content12/12
Headings6/8
Technical19/25
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
E
experian.com.auexperian.com.au

Home | Experian Australia

Experian is a leading global information services company, providing data and analytical tools to our clients around the world. Learn more now!

Title Length25 chars

Recommended: 50-60 chars (~149px / 580px)

Description Length143 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap
    robots.txt

    6 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    10/100
    Poor
    4 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D45/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    1/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:7%
    Words:868
    Token eff.:Optimal
    Sections/1K:21.9
    Depth:1/5

    Structured Data

    Microdata
    BreadcrumbListmicrodata

    Citation Readiness

    Opening Summary16w
    Descriptive Headingsavg 3.9w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    77/100
    11
    Passed
    3
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    21/100
    E
    297 mg
    CO₂e / view
    2.3 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    339 mg
    vs
    Returning (cached)
    170 mg
    Annual (10K/mo)
    35.6 kg
    Emission Segments
    Data Center
    66 mg
    Network
    71 mg
    Device
    159 mg
    Resource Breakdown
    JavaScript
    470.9 KB
    Images
    945.8 KB
    CSS
    969.9 KB
    HTML
    11.6 KB
    Other
    846 B
    Green Hosting Not Verified
    Incapsula Inc
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Interactive

    HTTPS

    WAF

    239d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    Sectigo Limited

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    Valid From

    10.12.2025

    Valid Until

    09.01.2027

    OCSP Stapling

    Enabled

    Subject Alternative Names (13)

    csmprod-apac.experian.comexperian.co.idexperian.co.jpexperian.co.nzexperian.com.auexperian.com.cnexperian.com.hkexperian.com.my+5 more

    SHA-256 Fingerprint

    91:F8:20:9B:D6:82:09:2E:A2:62:6B:73:49:C6:E4:4B:90:F3:FA:79...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    access-control-allow-headers
    Origin,X-Requested-With,Content-Type,Accept
    access-control-allow-methods
    POST,GET,OPTIONS
    age
    1931
    cache-control
    🟡 2 Hours(max-age=7200, stale-if-error=1800)
    content-encoding
    📦 Gzip(gzip)
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    75

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (2)

    mxa-001a8401.gslb.pphosted.com
    mxb-001a8401.gslb.pphosted.com

    Domain Information

    experian.com.au

    Last Updated

    09.05.2026

    Registrar

    Corporation Service Company (Aust) Pty Ltd

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    66/100
    Mobile Friendly
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, shrink-to-fit=no
    3 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Roboto

    WCAG Partial
    66/100
    Readability
    /30
    15/30

    12px · LH 1.50

    Hierarchy
    /20
    16/20

    4x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    19/25

    System fonts

    Heading Font

    Roboto

    Sans48px

    Body Font

    Roboto

    Sans12px

    Contrast Ratio

    1:1

    4 issues

    Reading Comfort

    ~38 CPL

    Narrow lines
    48px
    h1
    36px
    h2
    20px
    h3
    12px
    p

    ❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 28/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 4.0x larger than body text.

    Flesch 28

    Color Palette

    11 unique colors
    Light
    #ffffff
    Background· 22.3%
    #7a237a
    Accent· 15.1%
    #693981
    Secondary· 12.100000000000001%
    #436da9
    Primary· 10%
    #514c87
    Secondary· 8.4%
    #362e59
    Secondary· 7.4%
    #747a9b
    Secondary· 6%
    #9da5b3
    Secondary· 5.9%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    Marketing Automation

    1
    MarketoEnterprise

    Email marketing and automation platforms

    Behavior Analytics

    2
    HotjarMid-Market
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    2
    LinkedIn AdsEnterprise
    TaboolaMid-Market

    Ad platforms and retargeting pixels

    3

    Categories

    5

    Total Tools

    2

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    21 Resources

    20
    Scripts
    1
    Styles
    17
    Async
    1
    Defer

    Top Script Sources

    assets.adobedtm.com(9)snap.licdn.com(2)j.6sc.co(1)ws.zoominfo.com(1)gstatic.com(1)

    Website Identity

    experian.com.au

    Location detected: 🇦🇺 Australiavia tld
    Corporation Service Company (Aust) Pty Ltden-AU

    Social Profiles

    LinkedIn

    Sponsored

    Last analyzed: 15 May 2026 at 10:10

    Historical Analysis & Change Tracking