ever-pretty.co.uk

https://ever-pretty.co.uk· First analyzed 07 May 2026· Updated 07 May 2026

Export

ever-pretty.co.uk

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.32

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns70.domaincontrol.com.ns69.domaincontrol.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

782 ms10%

Speed Index

1.0 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

4.7 MB

269 requests

Image Optimization

Lazy LoadWebPAVIFResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

theme-uk-20260428Custom

Shopify Theme

Detected Apps

KlaviyoJudge.meSmile.ioFacebook ChannelInstagram Shopping+2 more

Technology Stack

12 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel

Advertising

Microsoft Advertising Criteo

Libraries

CSS Frameworks

Email Marketing

Reviews

CDN

Customer Support

Security

SEO Analysis

B73/100

Meta Tags12/15

Content3/12

Headings8/8

Technical22/25

E-E-A-T2/7

Images7/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile1/4

Indexability3/3

ever-pretty.co.ukever-pretty.co.uk

Wedding & Bridesmaid Dresses | Ever-Pretty UK

Ever-Pretty UK is your final destination for the best bridesmaid dresses, evening dresses, wedding guest dress, prom dresses and more. Shop affordable & desi...

Description truncated.

Title Length45 chars

Recommended: 50-60 chars (~275px / 580px)

Description Length211 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (7 words). Search engines need substantial content for ranking.

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

18/100

Poor

5 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D43/100

Bot Access

20/25

Machine Read.

9/25

Schema Data

7/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:0%

Words:3,162

Token eff.:Poor Structure

Structured Data

3 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

64/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

44/100

482 mg

CO₂e / view

4.7 MB

Page Weight

15%

Cleaner Than

New Visitor

551 mg

Returning (cached)

275 mg

Annual (10K/mo)

57.8 kg

Emission Segments

Data Center

24 mg

Network

142 mg

Device

317 mg

Resource Breakdown

JavaScript

1.5 MB

Images

2.7 MB

CSS

231.2 KB

HTML

188.0 KB

Other

30.7 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

81%Very Good

Interactive

HTTPS

WAF

52d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

30.03.2026

Valid Until

28.06.2026

Subject Alternative Names (1)

www.ever-pretty.co.uk

SHA-256 Fingerprint

77:7C:0D:DB:1F:5F:85:DE:94:AC:A1:36:E5:B6:50:AB:13:3B:0F:26...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇩🇪 Frankfurt

9f7c3768cbde3727-FRA

content-encoding

⚡ Brotli(br)

content-language

en-GB

content-length

192260

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

MX Records (1)

mx.ym.163.com

Domain Information

ever-pretty.co.uk

Domain Age

19y 5m

Created

26.11.2006

Expires

26.11.2027

Last Updated

27.11.2025

Registrar

GoDaddy.com, LLC.

DNSSEC

Not Enabled

Privacy & Compliance

consentmanager

Cookie Consent Banner

consentmanager

GDPR Indicators

Cookie consent banner detected

CMP: consentmanager

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

72/100

Mobile Friendly23 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=5.0

2 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

Lato

WCAG Partial

70/100

Readability

/30

21/30

16px · LH 1.40

Hierarchy

/20

16/20

1.75x ratio · ✓ H1→H6

WCAG

/25

13/25

1.28:1 min contrast

Performance

/25

20/25

2 fonts · 3 req

Heading Font

Lato

Sans28px

Body Font

Lato

Sans16px

Contrast Ratio

1.28:1

4 issues

Reading Comfort

Single Font Family

left aligned

28px

48px

24px

16px

Major Second

Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.3:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFluid TypeFlesch 52

Color Palette

8 unique colors

5.57:1 AA Dark

#6f6666

Other· 26.599999999999998%

#ffffff

Primary· 19.4%

#a06c74

Secondary· 10%

Business & Marketing Stack

4 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Advertising

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Reviews & Social Proof

Judge.meSMB

Customer reviews and testimonials

Sponsored

Scripts & Styles

28 Resources

Scripts

Styles

Async

Defer

Top Script Sources

ever-pretty.co.uk(9)chat.quickcep.com(1)static.seel.com(1)cdn.shopify.com(1)googletagmanager.com(1)

Website Identity

Ever-Pretty UK

Organization

www.ever-pretty.co.uk

19 years old

Location detected: 🇬🇧 United Kingdomvia tld

GoDaddy.com, LLC.en

Social Profiles

Facebook X (Twitter)Instagram YouTube Pinterest

Sponsored

Last analyzed: 07 May 2026 at 00:48

Historical Analysis & Change Tracking