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etonshirts.com

https://etonshirts.com· First analyzed 13 May 2026· Updated 13 May 2026
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etonshirts.com
Desktop screenshot of etonshirts.com
Mobile screenshot of etonshirts.com
Mobile

Sponsored

Hosting Provider

Fastly, Inc.

IP Address

151.101.130.132

Site Location

🇸🇪 Swedenvia phone

Server Location

🇨🇦 Montreal, Canada

ASN

AS54113

Organization

Fastly, Inc.

CDN

Fastly

Nameservers

dns02.ports.se.dns01.dipcon.com.dns04.ports.net.dns03.ports.se.

Performance

82

Core Web Vitals

Weight

First Contentful Paint
2.1 s10%
Speed Index
2.7 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.4 MB
102 requests

Image Optimization

Lazy LoadAVIFResponsive
0–49
50–89
90–100

Architecture Stack

JAMstack
🔀 Hybrid
Decoupled
Frontend
Framework
Next.js
Styling
Tailwind CSS
API
Data Source
Headless CMS
Contentful
Infrastructure
Hosting
Fastly, Inc.
CDN
Fastly

Detected API Sources

https://images.ctfassets.net/3...https://images.ctfassets.net/3...

Technology Stack

6 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Payments

1
Square

SEO Analysis

A86/100
26
4
0
Meta Tags15/15
Content10/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images7/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile3/4
Indexability3/3
E
etonshirts.cometonshirts.com

Men's Shirts & Accessories - Quality since 1928 - Eton

Welcome to Eton - innovator of men's shirts since 1928. We are proud to present you the number one online destination for men's shirts and accessories.

Title Length54 chars

Recommended: 50-60 chars (~325px / 580px)

Description Length151 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    6,308 URLs

    robots.txt

    67 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    31/100
    Needs Work
    9 9

    Sponsored

    AI & LLM Readiness

    F35/100
    Bot Access
    20/25
    Machine Read.
    1/25
    Schema Data
    6/25
    Citation
    8/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:5%
    Words:3,231
    Token eff.:Poor Structure

    Structured Data

    2 JSON-LD
    Organization×1.1WebSite
    sameAs entity links

    Citation Readiness

    Opening Summary127w
    Descriptive Headings
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    90/100
    16
    Passed
    2
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    14/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    11/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    66/100
    B
    143 mg
    CO₂e / view
    1.4 MB
    Page Weight
    60%
    Cleaner Than
    New Visitor
    163 mg
    vs
    Returning (cached)
    82 mg
    Annual (10K/mo)
    17.1 kg
    Emission Segments
    Data Center
    7 mg
    Network
    42 mg
    Device
    94 mg
    Resource Breakdown
    JavaScript
    1011.3 KB
    CSS
    196.2 KB
    Fonts
    156.6 KB
    HTML
    48.8 KB
    Other
    2.0 KB
    Green Hosting Verified
    Fastly, Inc.
    Provider Match
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    55%Poor
    Critical / Transactional

    HTTPS

    No WAF

    74d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    27.04.2026

    Valid Until

    26.07.2026

    Subject Alternative Names (1)

    *.etonshirts.com

    SHA-256 Fingerprint

    10:CA:FA:47:05:1A:66:8E:49:26:26:B2:8D:14:C2:F8:EB:B8:2C:02...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    access-control-allow-headers
    *
    access-control-allow-methods
    POST, GET, OPTIONS
    access-control-allow-origin
    *
    age
    12094
    cache-control
    🔴 No Cache(no-store)
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    100

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    etonshirts-com.mail.protection.outlook.com

    Domain Information

    etonshirts.com

    Domain Age
    28 years

    Created

    08.05.1998

    Expires

    07.05.2027

    Last Updated

    30.04.2026

    Registrar

    Abion AB

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Legitimate interest basis mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    81/100
    Mobile Friendly25 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    neutraText

    WCAG AAA
    75/100
    Readability
    /30
    20/30

    16px · LH 1.38

    Hierarchy
    /20
    12/20

    1x ratio · ✓ H1→H6

    WCAG
    /25
    25/25

    18.47:1 min contrast

    Performance
    /25
    18/25

    2 fonts · 6 req

    Heading Font

    neutraText

    Sans16px

    Body Font

    neutraText

    Sans16px

    Contrast Ratio

    18.47:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~38 CPL

    Narrow lines
    16px
    h1
    38px
    h2
    28px
    h3
    72px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.38). Increase to 1.4–1.6 for better readability.

    ⚠️ Hard to read: Flesch score 49/100. Simplify sentences for wider reach.

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 18.5:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

    Buy on MyFontsFluid Type (rem)Flesch 49

    Color Palette

    6 unique colors
    4.39:1 AA Large Light
    #cac5bf
    Secondary· 37.9%
    #55535f
    Other· 2.6%
    #0b1130
    Primary· 0%
    #bcb3ac
    Secondary· 17.299999999999997%

    Business & Marketing Stack

    4 Tools Detected

    Advanced

    Behavior Analytics

    3
    Google AnalyticsFree
    ContentsquareEnterprise
    Google Tag ManagerFree

    User behavior and product analytics

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    2

    Categories

    4

    Total Tools

    1

    Enterprise

    1

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    23 Resources

    20
    Scripts
    3
    Styles
    19
    Async
    0
    Defer

    Top Script Sources

    local(11)googletagmanager.com(3)consent.cookiebot.com(2)assets.voyado.com(1)hosted-collection.tycka.io(1)

    Website Identity

    Eton Shirts

    Eton Shirts

    Organization

    Eton is a Swedish maker of luxury men's shirts, founded in 1928.

    care@etonshirts.com
    +46 10–500 60 10
    www.etonshirts.com
    28 years old
    Location detected: 🇸🇪 Swedenvia phone
    Abion AB📧 Microsoft 365en-USEst. 1928

    Sponsored

    Last analyzed: 13 May 2026 at 08:27

    Historical Analysis & Change Tracking