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ethique.com

https://ethique.com· First analyzed 22 May 2026· Updated 22 May 2026
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ethique.com
Desktop screenshot of ethique.com
Mobile screenshot of ethique.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇺🇸 New York, United Statesvia schema

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

jewel.ns.cloudflare.com.conrad.ns.cloudflare.com.

Performance

83

Core Web Vitals

Weight

First Contentful Paint
1.9 s10%
Speed Index
2.5 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.8 MB
328 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
May Banner 1_2026
Shopify Theme

Detected Apps

KlaviyoMailchimpHotjarInstagram ShoppingTikTok

Technology Stack

16 Technologies Detected

Fonts

3
Google FontsAdobe Fonts (Typekit)Adobe Fonts

Analytics

3
Google Analytics
Google Analytics 4
Hotjar

Email Marketing

2
MailchimpKlaviyo

Other

1
D3.js

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Advertising

1
Microsoft Advertising

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B79/100
24
5
0
Meta Tags14/15
Content6/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
E
ethique.comethique.com

Ethique - Effective, Long-lasting Shampoo Bars & Conditioner Bars

Clean and ethical hair, face, and body care designed for your specific hair and skin needs. FREE shipping on orders $45+

Title Length65 chars

Recommended: 50-60 chars (~390px / 580px)

Description Length120 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    5 URLs

    5 sub-sitemaps

    robots.txt

    190 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    50/100
    Fair
    11 13

    Sponsored

    AI & LLM Readiness

    D54/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    7/25
    Citation
    14/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:1%
    Words:461
    Token eff.:Optimal
    Sections/1K:4.3

    Structured Data

    6 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction

    Citation Readiness

    Opening Summary66w
    Descriptive Headingsavg 4w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    71/100
    11
    Passed
    3
    Critical
    3
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    7/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    64/100
    C
    185 mg
    CO₂e / view
    1.8 MB
    Page Weight
    60%
    Cleaner Than
    New Visitor
    211 mg
    vs
    Returning (cached)
    106 mg
    Annual (10K/mo)
    22.2 kg
    Emission Segments
    Data Center
    9 mg
    Network
    54 mg
    Device
    121 mg
    Resource Breakdown
    JavaScript
    1.1 MB
    Images
    551.1 KB
    CSS
    90.4 KB
    Fonts
    25.3 KB
    HTML
    49.0 KB
    Other
    4.2 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Interactive

    HTTPS

    WAF

    38d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    01.04.2026

    Valid Until

    30.06.2026

    Subject Alternative Names (1)

    ethique.com

    SHA-256 Fingerprint

    94:ED:AA:A7:34:B9:14:CD:83:4A:B8:96:09:24:FE:96:77:F3:44:85...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray
    9ff802455b92c208-BOS
    content-encoding
    ⚡ Brotli(br)
    content-language
    en-US
    content-length
    49897
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    ethique-com.mail.protection.outlook.com

    Domain Information

    ethique.com

    Domain Age
    24y 5m

    Created

    28.12.2001

    Expires

    28.12.2033

    Last Updated

    02.07.2025

    Registrar

    Cloudflare, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    78/100
    Mobile Friendly29 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=2.0
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Helvetica

    WCAG Partial
    68/100
    Readability
    /30
    18/30

    15px · LH 1.50

    Hierarchy
    /20
    17/20

    2x ratio · ✓ H1→H6

    WCAG
    /25
    15/25

    3.34:1 min contrast

    Performance
    /25
    18/25

    2 fonts · 6 req

    Heading Font

    Helvetica

    Sans30px

    Body Font

    Helvetica

    Sans15px

    Contrast Ratio

    3.34:1

    6 issues

    Reading Comfort

    ~39 CPL

    Narrow lines
    30px
    h1
    40px
    h2
    15px
    p
    Perfect Fourth
    Scale

    ⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 47/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 3.3:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.0x larger than body text.

    GGoogle FontsAAdobe FontsBuy on MyFontsFluid TypeFlesch 47

    Color Palette

    9 unique colors
    4.61:1 AA Dark
    #727272
    Other· 21.9%
    #fafafa
    Primary· 18.700000000000003%
    #315062
    Secondary· 14%
    #d8f5f8
    Accent· 12.399999999999999%
    #173143
    Secondary· 9.4%
    #4b6234
    Secondary· 9.2%
    #c3b2a9
    Secondary· 6.4%
    #3aa6a2
    Secondary· 4.7%

    Business & Marketing Stack

    6 Tools Detected

    Enterprise

    Marketing Automation

    2
    MailchimpSMB
    KlaviyoE-commerce

    Email marketing and automation platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Microsoft AdsEnterprise

    Ad platforms and retargeting pixels

    Affiliate & Partnerships

    1
    ShareASaleMid-Market

    Affiliate networks and partner tracking

    4

    Categories

    6

    Total Tools

    1

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    16
    Async
    2
    Defer

    Top Script Sources

    googletagmanager.com(4)bat.bing.com(3)static.shareasale.com(2)sdk.loyaltylion.net(2)new.getgobot.com(1)

    Website Identity

    Ethique

    Ethique

    Organization

    Clean and ethical hair, face, and body care designed for your specific hair and skin needs. FREE shipping on orders $45+

    +64 (3) 379 4073
    24 years old

    340 Madison Avenue, Suite 12C, New York

    10173, New York, New York

    US

    Location detected: 🇺🇸 United States, New Yorkvia schema
    Cloudflare, Inc.📧 Microsoft 365en

    Social Profiles

    InstagramTikTok

    Sponsored

    Last analyzed: 22 May 2026 at 01:22

    Historical Analysis & Change Tracking