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etailment.de

https://etailment.de· First analyzed 15 May 2026· Updated 15 May 2026
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etailment.de
Desktop screenshot of etailment.de
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Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.18.23.151

Site Location

🇩🇪 Germanyvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dax.ns.cloudflare.com.rosa.ns.cloudflare.com.

Performance

94

Core Web Vitals

Weight

First Contentful Paint
1.2 s10%
Speed Index
1.6 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.5 MB
56 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

4 Technologies Detected

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Analytics

1
Matomo

CDN

1
Cloudflare

SEO Analysis

B70/100
19
7
1
Meta Tags14/15
Content11/12
Headings7/8
Technical20/25
E-E-A-T0/7
Images1/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile1/4
Indexability3/3
E
etailment.deetailment.de

E-Commerce News | etailment von Der Handel

E-Commerce Tipps und News für alle Online-Händler und die, die es werden wollen. Lesen Sie jetzt etailment, das Digital Commerce Magazin von Der Handel.

Title Length42 chars

Recommended: 50-60 chars (~262px / 580px)

Description Length152 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (15/17) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

33 rules

Sitemap reference found

Local SEO

Local Search Readiness

10/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F35/100
Bot Access
10/25
Machine Read.
11/25
Schema Data
0/25
Citation
14/25

AI Bot Access

4/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:13%
Words:991
Token eff.:Optimal
Sections/1K:26.2

Structured Data

No Schema

Citation Readiness

Opening Summary17w
Descriptive Headingsavg 11.4w
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
D
46/100
7
Passed
5
Critical
1
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
11/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
5/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
48/100
C
153 mg
CO₂e / view
1.5 MB
Page Weight
60%
Cleaner Than
New Visitor
174 mg
vs
Returning (cached)
87 mg
Annual (10K/mo)
18.3 kg
Emission Segments
Data Center
8 mg
Network
45 mg
Device
100 mg
Resource Breakdown
JavaScript
144.0 KB
Images
1.1 MB
CSS
232.9 KB
HTML
12.8 KB
Green Hosting Verified
Cloudflare
Provider Match
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

46%Poor
Interactive

HTTPS

WAF

43d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

30.03.2026

Valid Until

28.06.2026

Subject Alternative Names (1)

etailment.de

SHA-256 Fingerprint

5B:91:92:97:E0:D4:FD:AD:C2:0D:C2:AD:E8:67:54:12:B0:25:BF:40...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🔴 No Cache(no-store, no-cache, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray
9fc4e66b69d578bc-BOS
content-encoding
📦 Gzip(gzip)
content-security-policy
frame-ancestors 'self';
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

73

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

mx3-redirect.dfv-is.de
etailment-de.mail.protection.outlook.com

Domain Information

etailment.de

Last Updated

06.11.2025

DNSSEC
Not Enabled

Privacy & Compliance

Quantcast Choice

Cookie Consent Banner
Quantcast Choice
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Quantcast Choice
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
67/100
Mobile Friendly
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, maximum-scale=5.0
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Trade Gothic Next W01

WCAG Partial
61/100
Readability
/30
23/30

16px · LH 1.38

Hierarchy
/20
8/20

0.06x ratio

WCAG
/25
17/25

1:1 min contrast

Performance
/25
13/25

1 font · 5 req

Heading Font

Trade Gothic Next W01

Sans1px

Body Font

Trade Gothic Next W01

Sans16px

Contrast Ratio

1:1

4 issues

Reading Comfort

~42 CPL

Narrow lines
1px
h1
36px
h2
16px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.38). Increase to 1.4–1.6 for better readability.

❌ Very complex text: Flesch score 22/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

Buy on MyFontsFlesch 22

Color Palette

8 unique colors
5.25:1 AA Dark
#6c6c6c
Other· 32.5%
#ffffff
Background· 31.2%
#672128
Primary· 8.7%
#2f3544
Secondary· 7.3%
#414851
Text· 7.3%
#675651
Secondary· 4.8%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

21 Resources

20
Scripts
1
Styles
11
Async
1
Defer

Top Script Sources

web.cmp.usercentrics.eu(8)local(4)youtube.com(2)data-66d1660bfe.etailment.de(2)dfv.piwik.pro(1)

Website Identity

etailment.de

Der HandelDeutscher Fachverlag GmbHMainzer Landstr. 251D-60326 Frankfurt am MainTelefon: (069)7595-01Telefax: (069)7595-

Location detected: 🇩🇪 Germanyvia tld
📧 Microsoft 365de

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Last analyzed: 15 May 2026 at 20:30

Historical Analysis & Change Tracking