estesrockets.com

https://estesrockets.com· First analyzed 13 May 2026· Updated 13 May 2026

Export

estesrockets.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns26.worldnic.com.ns25.worldnic.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.3 s10%

Speed Index

1.7 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3.3 MB

360 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

Estes Core - Master 2026

Shopify Theme

Detected Apps

KlaviyoJudge.meUpsell & Cross SellHotjarFacebook Channel+2 more

Technology Stack

18 Technologies Detected

Analytics

Libraries

Other

UI Components

CSS Frameworks

Icon Libraries

Fonts

Tag Managers

Email Marketing

Advertising

Reviews

CDN

Customer Support

Security

SEO Analysis

B72/100

Meta Tags14/15

Content3/12

Headings3/8

Technical25/25

E-E-A-T2/7

Images4/7

Links5/5

URL5/5

Social4/5

Freshness0/4

Mobile4/4

Indexability3/3

estesrockets.comestesrockets.com

Model Rocket Kits, Engines, and Launch Sets | Estes Rockets

Shop model rocket kits, engines, and launch sets from the world leader in rocketry. Beginner friendly starter sets and advanced rockets. Over 65 years of lau...

Description truncated.

Title Length59 chars

Recommended: 50-60 chars (~355px / 580px)

Description Length189 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (0 words). Search engines need substantial content for ranking.
• Missing H1 tag — every page should have exactly one H1

6 issues found

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Crawlability

Sitemap

Type: index

9 URLs

9 sub-sitemaps

robots.txt

206 rules

Sitemap reference found

Local SEO

Local Search Readiness

26/100

Needs Work

7 12

Sponsored

AI & LLM Readiness

D43/100

Bot Access

17/25

Machine Read.

15/25

Schema Data

8/25

Citation

3/25

AI Bot Access

10/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:2,326

Token eff.:Optimal

Structured Data

7 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary14w

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

68/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

38/100

339 mg

CO₂e / view

3.3 MB

Page Weight

30%

Cleaner Than

New Visitor

387 mg

Returning (cached)

193 mg

Annual (10K/mo)

40.6 kg

Emission Segments

Data Center

17 mg

Network

100 mg

Device

222 mg

Resource Breakdown

JavaScript

1.5 MB

Images

1.4 MB

CSS

106.5 KB

Fonts

67.3 KB

HTML

110.1 KB

Other

16.7 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

60d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

13.04.2026

Valid Until

12.07.2026

Subject Alternative Names (1)

estesrockets.com

SHA-256 Fingerprint

D3:F9:C6:97:EC:55:FE:3E:28:58:A6:64:E8:BF:A2:90:23:2F:44:1A...

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray

9fafc90cfe87f46e-SJC

content-encoding

⚡ Brotli(br)

content-language

en-US

content-length

112491

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

estesrockets-com.mail.protection.outlook.com

Domain Information

estesrockets.com

Domain Age

28y 4m

Created

14.01.1998

Expires

13.01.2027

Last Updated

17.11.2025

Registrar

Network Solutions, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

76/100

Mobile Friendly20 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Lato + Questrial

WCAG Partial

71/100

Readability

/30

23/30

19px · LH 1.76

Hierarchy

/20

17/20

2.33x ratio · ✓ H1→H6

WCAG

/25

15/25

1:1 min contrast

Performance

/25

16/25

2 fonts · 7 req

Heading Font

Lato

Sans44px

Body Font

Questrial

Sans19px

Contrast Ratio

1:1

42 issues

Reading Comfort

~33 CPL

Narrow lines

44px

40px

20px

19px

✅ Excellent readability: 19px body text is ideal for all devices.

⚠️ Partial contrast: 42 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.3x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ Lean font stack: 2 font families keeps load times fast.

GGoogle FontsFluid TypeFlesch 61

Color Palette

10 unique colors

21:1 AAA Dark

#000000

Background· 32.4%

#ffffff

Background· 26.400000000000002%

#6e514d

Primary· 8.3%

#617180

Secondary· 5.8%

#304156

Secondary· 5.2%

#b52522

Accent· 5%

#b9c1c8

Secondary· 3.7%

Business & Marketing Stack

8 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Customer Support

Help ScoutSMB

Live chat and helpdesk tools

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Twitter/X AdsMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Reviews & Social Proof

Judge.meSMB

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

beacon-v2.helpscout.net(3)googletagmanager.com(3)estesrockets.com(3)shopify-widget.route.com(2)static.klaviyo.com(2)

Website Identity

Estes Rockets

Organization

Estes Rockets designs and manufactures model rocket kits, engines, and launch systems for beginners, hobbyists, educators, collectors, and families looking for a hands-on activity they can enjoy together. Our lineup ranges from easy-to-build starter rockets that make a first launch approachable, to

28 years old

Location detected: 🇨🇦 Canadavia ip

Network Solutions, LLC📧 Microsoft 365en

Social Profiles

Facebook X (Twitter)Instagram YouTube TikTok

Sponsored

Last analyzed: 13 May 2026 at 07:00

Historical Analysis & Change Tracking