essencemakeup.com

https://essencemakeup.com· First analyzed 29 May 2026· Updated 29 May 2026

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essencemakeup.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.32

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns74.domaincontrol.com.ns73.domaincontrol.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

629 ms10%

Speed Index

818 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3.1 MB

291 requests

Image Optimization

Lazy Load

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

Font ChangeCustom

Shopify Theme

Detected Apps

KlaviyoFacebook ChannelInstagram Shopping

Technology Stack

12 Technologies Detected

CSS Frameworks

Analytics

Libraries

Email Marketing

Advertising

CDN

Customer Support

Security

SEO Analysis

C68/100

Meta Tags9/15

Content3/12

Headings7/8

Technical22/25

E-E-A-T2/7

Images5/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile2/4

Indexability3/3

essencemakeup.comessencemakeup.com

Essence Cosmetics: Affordable Drugstore Makeup & Beauty Products – ...

Essence Cosmetics is an award-winning makeup brand known for providing innovative, cruelty-free beauty products at very affordable prices

Title truncated.

Title Length81 chars

Recommended: 50-60 chars (~504px / 580px)

Description Length137 chars

Recommended: 120-160 chars

Issues (2)

• Title is too long (81 chars, ~504px). Will be truncated in search results.
• Very thin content (11 words). Search engines need substantial content for ranking.

5 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

21/100

Needs Work

5 13

Sponsored

AI & LLM Readiness

D54/100

Bot Access

20/25

Machine Read.

16/25

Schema Data

7/25

Citation

11/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:538

Token eff.:Optimal

Structured Data

2 JSON-LD

Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary28w

Descriptive Headings

Canonical URL

Open Graph2/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

65/100

Passed

Critical

Warnings

Images & Alt Text

8/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

12/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

10/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

48/100

317 mg

CO₂e / view

3.1 MB

Page Weight

30%

Cleaner Than

New Visitor

362 mg

Returning (cached)

181 mg

Annual (10K/mo)

38.0 kg

Emission Segments

Data Center

16 mg

Network

93 mg

Device

208 mg

Resource Breakdown

JavaScript

1.5 MB

Images

1.0 MB

CSS

427.5 KB

HTML

48.9 KB

Other

60.1 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

71%Good

Interactive

HTTPS

WAF

88d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

28.05.2026

Valid Until

26.08.2026

Subject Alternative Names (1)

essencemakeup.com

SHA-256 Fingerprint

B9:E4:66:88:34:95:C1:59:49:EA:A4:CF:8C:F8:9E:A2:40:8C:6C:B7...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray

a038978fec6a42ac-EWR

content-encoding

⚡ Brotli(br)

content-language

en-US

content-length

49735

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

mx1.inforent.de

mx2.inforent.net

Domain Information

essencemakeup.com

Domain Age

12y 6m

Created

04.11.2013

Expires

04.11.2026

Last Updated

20.09.2022

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Notice (WP)

Cookie Consent Banner

Cookie Notice (WP)

GDPR Indicators

Cookie consent banner detected

CMP: Cookie Notice (WP)

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

73/100

Mobile Friendly21 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

NotoSans

WCAG AA

62/100

Readability

/30

16/30

14px · LH 1.15

Hierarchy

/20

10/20

0.71x ratio · ✓ H1→H6

WCAG

/25

21/25

6.5:1 min contrast

Performance

/25

15/25

2 fonts · 3 req

Heading Font

NotoSans

Sans10px

Body Font

NotoSans

Sans14px

Contrast Ratio

6.5:1

WCAG AA (≥4.5:1)

Reading Comfort

Single Font Family

center aligned

10px

30px

115px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Tight line spacing (1.15). Increase to 1.4–1.6 for better readability.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.5:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 64

Color Palette

15 unique colors

Light

#ffffff

Text· 14.9%

#aa198e

Primary· 11.6%

#c4cdd5

Primary· 0%

#37844c

Secondary· 10.3%

#b39fc2

Secondary· 10.3%

#e8d8d7

Secondary· 7.1%

#7a8a92

Secondary· 6.6%

#79ba8d

Secondary· 6.1%

Business & Marketing Stack

7 Tools Detected

Enterprise

Marketing Automation

MailchimpSMB

Email marketing and automation platforms

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Snapchat PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

GDPR Cookie ConsentFree

Cookie consent and privacy compliance tools

Social Media

Facebook SDKFree

Social widgets and sharing tools

Reviews & Social Proof

BazaarvoiceEnterprise

Customer reviews and testimonials

Sponsored

Scripts & Styles

27 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(3)sc-static.net(2)connect.facebook.net(2)thread.spicegems.org(1)backinstock.useamp.com(1)

Website Identity

essence makeup

Organization

12 years old

Location detected: 🇨🇦 Canadavia ip

GoDaddy.com, LLCen

Social Profiles

Facebook Instagram

Sponsored

Last analyzed: 29 May 2026 at 21:29

Historical Analysis & Change Tracking