escentual.com

https://escentual.com· First analyzed 01 May 2026· Updated 01 May 2026

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escentual.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

leia.ns.cloudflare.com.noah.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.2 s10%

Speed Index

1.6 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

5.6 MB

356 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

Escentual - June New RepoCustom

Shopify Theme

Detected Apps

KlaviyoGorgiasUpsell & Cross SellFacebook ChannelInstagram Shopping+1 more

Technology Stack

16 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Microsoft Clarity

Customer Support

Frameworks

Libraries

CSS Frameworks

Icon Libraries

Fonts

Tag Managers

Email Marketing

Advertising

CDN

Security

SEO Analysis

B73/100

Meta Tags12/15

Content3/12

Headings6/8

Technical22/25

E-E-A-T2/7

Images6/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile4/4

Indexability3/3

escentual.comescentual.com

Escentual | Premier Destination for Beauty Products Since 2000

Escentual.com is a premier UK beauty retailer offering over 11,000 beauty products across skincare, makeup, fragrance, and haircare from all your favourite b...

Description truncated.

Title Length62 chars

Recommended: 50-60 chars (~374px / 580px)

Description Length215 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (9 words). Search engines need substantial content for ranking.

4 issues found

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Crawlability

Sitemap

Type: index

7 URLs

7 sub-sitemaps

robots.txt

160 rules

Sitemap reference found

Local SEO

Local Search Readiness

18/100

Poor

5 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D41/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

7/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:2,962

Token eff.:Optimal

Structured Data

2 JSON-LD

Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

73/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

33/100

580 mg

CO₂e / view

5.6 MB

Page Weight

Cleaner Than

New Visitor

663 mg

Returning (cached)

331 mg

Annual (10K/mo)

69.6 kg

Emission Segments

Data Center

28 mg

Network

170 mg

Device

381 mg

Resource Breakdown

JavaScript

1.7 MB

Images

3.5 MB

CSS

117.5 KB

Fonts

131.4 KB

HTML

166.6 KB

Other

34.7 KB

Green Hosting Verified

Cloudflare

GWF Verified

7 recommendations

•Carbon footprint recommendation preview...

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Security Score

65%Fair

Critical / Transactional

HTTPS

WAF

57d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

30.03.2026

Valid Until

28.06.2026

Subject Alternative Names (1)

escentual.com

SHA-256 Fingerprint

3B:CE:34:AC:CF:26:99:E4:3D:C6:6E:C1:CE:CA:A0:1A:64:80:C3:02...

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇮🇹 Milan

9f4d004b3f9a0e6b-MXP

content-encoding

⚡ Brotli(br)

content-language

en-IT

content-length

170322

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (8)

alt2.aspmx.l.google.com

aspmx4.googlemail.com

appmx1.escentual.com

aspmx3.googlemail.com

+4 more

Domain Information

escentual.com

Domain Age

24y 1m

Created

27.03.2002

Expires

27.03.2030

Last Updated

10.02.2026

Registrar

123-Reg Limited

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

73/100

Mobile Friendly213 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Lato + -apple-system

WCAG Partial

69/100

Readability

/30

19/30

14px · LH 1.50

Hierarchy

/20

13/20

1.71x ratio

WCAG

/25

17/25

1:1 min contrast

Performance

/25

20/25

System fonts

Heading Font

Lato

Sans24px

Body Font

-apple-system

Sans14px

Contrast Ratio

1:1

2 issues

Reading Comfort

~39 CPL

Narrow lines

24px

26px

24px

14px

Minor Second

Scale

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 21/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 21

Color Palette

5 unique colors

Light

#f5f5f5

Background· 57.2%

#9c3418

Primary· 22.1%

#5c200f

Accent· 6.6%

#bf6c47

Secondary· 5.9%

Business & Marketing Stack

9 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Twitter/X AdsMid-Market

Pinterest AdsMid-Market

Ad platforms and retargeting pixels

Affiliate & Partnerships

AWINMid-Market

Affiliate networks and partner tracking

Reviews & Social Proof

BazaarvoiceEnterprise

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(3)cdn.shopify.com(3)connect.facebook.net(2)s.pinimg.com(2)7ce243a1e1a2.cdn4.forter.com(1)

Website Identity

Escentual

Organization

customerservice@escentual.com

24 years old

Location detected: 🇨🇦 Canadavia ip

123-Reg Limited📧 Google Workspaceen

Social Profiles

Facebook Instagram TikTok

Sponsored

Last analyzed: 01 May 2026 at 07:17

Historical Analysis & Change Tracking