equitygroupholdings.com

https://equitygroupholdings.com· First analyzed 15 May 2026· Updated 15 May 2026

Export

Mobile

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Hosting Provider

Incapsula Inc

IP Address

45.60.197.101

Site Location

🇰🇪 Kenyavia phone

Server Location

🇬🇧 London, United Kingdom

ASN

AS19551

Organization

Incapsula Inc

CDN

Azure Cdn

Nameservers

ns4-03.azure-dns.info.ns1-03.azure-dns.com.ns2-03.azure-dns.net.ns3-03.azure-dns.org.

Performance

Core Web Vitals

Weight

First Contentful Paint

848 ms10%

Speed Index

1.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.4 MB

61 requests

Image Optimization

Lazy Load

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

CMS

WordPressv6.8.2

Infrastructure

Hosting

Incapsula Inc

CDN

Azure Cdn

Technology Stack

15 Technologies Detected

Plugins

Wp_Photo_Gallery Main Dflip Team Members Stop User Enumeration

CSS Frameworks

Analytics

UI Components

Owl Carousel Fancybox

Libraries

jQueryv3.6.1

Fonts

Google Fonts

Tag Managers

Google Tag Manager

SEO Analysis

C66/100

Meta Tags4/15

Content9/12

Headings3/8

Technical22/25

E-E-A-T2/7

Images1/7

Links5/5

URL5/5

Social5/5

Freshness4/4

Mobile3/4

Indexability3/3

equitygroupholdings.comequitygroupholdings.com

Equity Group | Home

No description available for this page.

Title Length19 chars

Recommended: 50-60 chars (~119px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (3)

• Missing meta description — important for click-through rates in SERPs
• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (2/3) — critical for accessibility and SEO

8 issues found

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Crawlability

Sitemap

Type: index

8 URLs

8 sub-sitemaps

robots.txt

Local SEO

Local Search Readiness

23/100

Needs Work

7 10

Sponsored

AI & LLM Readiness

D49/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

6/25

Citation

16/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:3%

Words:404

Token eff.:Optimal

Sections/1K:7.4

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbList

Citation Readiness

Opening Summary34w

Descriptive Headingsavg 2w

Canonical URL

Open Graph3/3

Twitter Card2/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

43/100

Passed

Critical

Warnings

Images & Alt Text

5/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

7/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

7/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

2/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

5 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

24/100

177 mg

CO₂e / view

1.4 MB

Page Weight

60%

Cleaner Than

New Visitor

203 mg

Returning (cached)

101 mg

Annual (10K/mo)

21.3 kg

Emission Segments

Data Center

40 mg

Network

43 mg

Device

95 mg

Resource Breakdown

JavaScript

404.8 KB

Images

28.8 KB

CSS

982.7 KB

Fonts

1.1 KB

HTML

17.2 KB

Green Hosting Not Verified

Incapsula Inc

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

41%Poor

Interactive

HTTPS

WAF

135d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

GoDaddy.com, Inc.

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

27.08.2025

Valid Until

27.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

*.equitygroupholdings.comequitygroupholdings.com

SHA-256 Fingerprint

3A:6F:46:03:89:1C:00:23:03:FA:1A:20:E3:86:DF:B5:2E:00:26:A6...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🔴 No Cache(no-cache, no-store)

content-length

212

content-type

text/html

strict-transport-security

max-age=31536000; includeSubDomains; preload

x-iinfo

53-420833923-0 0NNN RT(1778811781240 90) q(0 -1 -1 0) r(0 -1...

set-cookie

visid_incap_2729337

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

equitygroupholdings-com.mail.protection.outlook.com

Domain Information

equitygroupholdings.com

Domain Age

11y 4m

Created

31.12.2014

Expires

31.12.2030

Last Updated

10.12.2025

Registrar

Network Solutions, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

74/100

Mobile Friendly3 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

D-DIN

WCAG AA

68/100

Readability

/30

25/30

16px · LH 1.50

Hierarchy

/20

7/20

WCAG

/25

23/25

5.92:1 min contrast

Performance

/25

13/25

2 fonts · 4 req

Heading Font

D-DIN

Sans

Body Font

D-Din

Sans16px

Contrast Ratio

5.92:1

WCAG AA (≥4.5:1)

Reading Comfort

~34 CPL

Narrow lines

36px

42px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.9:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

✅ Lean font stack: 2 font families keeps load times fast.

GGoogle Fonts Buy on MyFontsFluid Type (rem)

Color Palette

7 unique colors

Light

#ffffff

Background· 54%

#8e1319

Accent· 25.700000000000003%

#a32a29

Primary· 0%

#ba9e95

Secondary· 5.8%

#dbcdca

Secondary· 3.6%

#b7615a

Secondary· 3.2%

#875958

Secondary· 2%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

equitygroupholdings.com(12)connect.facebook.net(2)googletagmanager.com(2)img04.en25.com(1)google-analytics.com(1)

Website Identity

Equity Group Holdings

Organization

Your Listening, Caring Partner.

[email protected]

+254763063000

equitygroupholdings.com/

11 years old

Location detected: 🇰🇪 Kenyavia phone

Network Solutions, LLC📧 Microsoft 365en

Social Profiles

Facebook X (Twitter)Instagram LinkedIn

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Last analyzed: 15 May 2026 at 02:23

Historical Analysis & Change Tracking