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equitable.com

https://equitable.com· First analyzed 07 May 2026· Updated 07 May 2026
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equitable.com
Desktop screenshot of equitable.com
Mobile screenshot of equitable.com
Mobile

Sponsored

Hosting Provider

F5, Inc.

IP Address

107.162.254.187

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Seattle, United States

ASN

AS35280

Organization

F5, Inc.

Server

volt-adc

CDN

Fastly

Nameservers

ns3.equitable.com.ns1.equitable.com.ns2.equitable.com.ns1.f5clouddns.com.+1 more

Performance

99

Core Web Vitals

Weight

First Contentful Paint
777 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
995 KB
98 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Adobe Experience Manager

Technology Stack

9 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

Advertising

3
Google AdsLinkedIn AdsMicrosoft Advertising

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

SEO Analysis

D58/100
15
11
0
Meta Tags8/15
Content12/12
Headings7/8
Technical15/25
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile1/4
Indexability3/3
E
equitable.comequitable.com

Home | Equitable

A financial services company with a legacy of helping people look forward with courage, strength, and wisdom.

Title Length16 chars

Recommended: 50-60 chars (~95px / 580px)

Description Length109 chars

Recommended: 120-160 chars

Issues (0)

    11 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    753 URLs

    robots.txt

    Local SEO

    Local Search Readiness

    3/100
    Poor
    1 14 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D40/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    0/25
    Citation
    9/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:8%
    Words:635
    Token eff.:Optimal
    Sections/1K:3.1
    Depth:1/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary13w
    Descriptive Headingsavg 4.5w
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    73/100
    12
    Passed
    2
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    5/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    41/100
    B
    123 mg
    CO₂e / view
    994.7 KB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    141 mg
    vs
    Returning (cached)
    70 mg
    Annual (10K/mo)
    14.8 kg
    Emission Segments
    Data Center
    28 mg
    Network
    30 mg
    Device
    66 mg
    Resource Breakdown
    JavaScript
    476.4 KB
    Images
    3.1 KB
    CSS
    499.9 KB
    HTML
    11.4 KB
    Other
    3.9 KB
    Green Hosting Not Verified
    F5, Inc.
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    15%Critical
    Critical / Transactional

    HTTPS

    No WAF

    241d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    Entrust Limited

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    03.12.2025

    Valid Until

    03.01.2027

    OCSP Stapling

    Enabled

    Subject Alternative Names (4)

    equitable.comequitableholdings.comwww.equitable.comwww.equitableholdings.com

    SHA-256 Fingerprint

    A5:41:F1:DB:AF:35:74:0B:EB:8D:18:B7:88:8C:E3:EC:AA:6F:F3:1C...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    none
    age
    2
    cache-control
    🟡 300s(max-age=300,max-age=300)
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html;charset=utf-8
    date
    Thu, 07 May 2026 17:13:38 GMT
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    equitable-com.mail.protection.outlook.com

    Domain Information

    equitable.com

    Domain Age
    29y 9m

    Created

    12.08.1996

    Expires

    11.08.2027

    Last Updated

    07.03.2026

    Registrar

    MarkMonitor Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    62/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    GT-America-Extended + GT-America

    WCAG AA
    65/100
    Readability
    /30
    16/30

    14px · LH 1.95

    Hierarchy
    /20
    14/20

    2.31x ratio

    WCAG
    /25
    22/25

    4.56:1 min contrast

    Performance
    /25
    13/25

    2 fonts · 5 req

    Heading Font

    GT-America-Extended

    Sans32px

    Body Font

    GT-America

    Sans14px

    Contrast Ratio

    4.56:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~42 CPL

    Narrow lines
    32px
    h1
    32px
    h2
    28px
    h3
    14px
    p

    ❌ Critical: 14px body text is too small. Minimum 14px, recommend 16px+.

    ⚠️ Wide line spacing (1.95). 1.4–1.6 is optimal for body text.

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.6:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 2.3x larger than body text.

    ✅ Lean font stack: 2 font families keeps load times fast.

    Buy on MyFontsFlesch 67

    Color Palette

    9 unique colors
    Light
    #002677
    Primary· 31.2%
    #265bdc
    Accent· 17.4%
    #113ca4
    Primary· 13.3%
    #e3f4ff
    Accent· 12.2%
    #204dc3
    Accent· 10.5%
    #09318d
    Accent· 6.6%
    #466fd4
    Accent· 2.5%
    #cbe5f3
    Accent· 1.3%

    Business & Marketing Stack

    6 Tools Detected

    Enterprise

    Behavior Analytics

    2
    Google AnalyticsFree
    Microsoft ClarityFree

    User behavior and product analytics

    Advertising

    3
    Facebook PixelMid-Market
    LinkedIn AdsEnterprise
    Microsoft AdsEnterprise

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    3

    Categories

    6

    Total Tools

    3

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    24 Resources

    20
    Scripts
    4
    Styles
    17
    Async
    0
    Defer

    Top Script Sources

    google-analytics.com(3)googletagmanager.com(3)datacloud.tealiumiq.com(2)connect.facebook.net(2)snap.licdn.com(2)

    Website Identity

    equitable.com

    29 years old
    Location detected: 🇺🇸 United Statesvia ip
    MarkMonitor Inc.📧 Microsoft 365en

    Sponsored

    Last analyzed: 07 May 2026 at 17:14

    Historical Analysis & Change Tracking