Back to Search
equitable.ca favicon

equitable.ca

https://equitable.ca· First analyzed 01 Jun 2026· Updated 01 Jun 2026
Export
equitable.ca
Desktop screenshot of equitable.ca
Mobile screenshot of equitable.ca
Mobile

Sponsored

Hosting Provider

Akamai Technologies, Inc.

IP Address

104.110.191.30

Site Location

🇨🇦 Canadavia tld

Server Location

🇳🇱 Haarlem, Netherlands

ASN

AS20940

Organization

Akamai Technologies, Inc.

Nameservers

a13-67.akam.net.a2-65.akam.net.a18-64.akam.net.a10-64.akam.net.+2 more

Performance

84

Core Web Vitals

Weight

First Contentful Paint
1.9 s10%
Speed Index
2.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
8.8 MB
128 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Akamai Technologies, Inc.

Technology Stack

8 Technologies Detected

Fonts

3
Google FontsAdobe Fonts (Typekit)Adobe Fonts

CSS Frameworks

2
Tailwind CSS
Material UI

Analytics

2
Google Analytics
Google Analytics 4

Tag Managers

1
Google Tag Manager

SEO Analysis

B70/100
22
9
0
Meta Tags9/15
Content6/12
Headings7/8
Technical17/25
E-E-A-T5/7
Images5/7
Links5/5
URL5/5
Social0/5
Freshness4/4
Mobile4/4
Indexability3/3
E
equitable.caequitable.ca

Equitable

With partners across Canada, Equitable offers insurance, group benefits and investment solutions to help our clients protect today and prepare tomorrow.

Title Length9 chars

Recommended: 50-60 chars (~51px / 580px)

Description Length152 chars

Recommended: 120-160 chars

Issues (0)

    9 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    262 URLs

    robots.txt

    4 rules

    Allows all crawlers

    Local SEO

    Local Search Readiness

    12/100
    Poor
    4 12 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D51/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    6/25
    Citation
    14/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:2%
    Words:332
    Token eff.:Optimal
    Sections/1K:30.1
    Depth:2/5

    Structured Data

    1 JSON-LD
    Person×1.3(min)Organization×1.1WebSite

    Citation Readiness

    Opening Summary71w
    Descriptive Headingsavg 2.7w
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    86/100
    13
    Passed
    1
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    40/100
    F
    907 mg
    CO₂e / view
    8.8 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    1.04 g
    vs
    Returning (cached)
    518 mg
    Annual (10K/mo)
    108.8 kg
    Emission Segments
    Data Center
    44 mg
    Network
    267 mg
    Device
    596 mg
    Resource Breakdown
    JavaScript
    476.8 KB
    Images
    719.7 KB
    CSS
    83.0 KB
    Fonts
    715 B
    HTML
    5.0 KB
    Other
    7.5 MB
    Green Hosting Verified
    Akamai Technologies, Inc.
    Provider Match
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A+

    Security Score

    91%Excellent
    Static / Informational

    HTTPS

    No WAF

    151d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    Sectigo Limited

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    30.10.2025

    Valid Until

    30.10.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (20)

    equitable.ca350pdfgeneratorsvc.equitable.caadvisor.equitable.caapi.equitable.caapp-grp-smarteapp-api-prd.equitable.caapp-grp-smarteapp-ui-prd.equitable.cabenefitsapply.equitable.cacdn.equitable.ca+12 more

    SHA-256 Fingerprint

    3A:33:69:BF:3B:C4:92:6F:1C:2E:71:82:A9:D1:A4:F2:8A:65:42:5F...

    Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(max-age=0, no-cache, no-store)
    content-encoding
    📦 Gzip(gzip)
    content-length
    4807
    content-security-policy
    frame-ancestors 'self' cmsequitable.equitable.ca; base-uri '...
    content-type
    text/html; charset=utf-8
    date
    Mon, 01 Jun 2026 20:03:01 GMT
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    100

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    equitable-ca.mail.protection.outlook.com

    Domain Information

    equitable.ca

    Domain Age
    25y 8m

    Created

    03.10.2000

    Expires

    06.04.2029

    Last Updated

    16.04.2026

    Registrar

    Webnames.ca Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    64/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    adonis-web + Lato

    WCAG AAA
    81/100
    Readability
    /30
    20/30

    16px · LH 2.00

    Hierarchy
    /20
    17/20

    3.5x ratio · ✓ H1→H6

    WCAG
    /25
    24/25

    11.64:1 min contrast

    Performance
    /25
    20/25

    2 fonts · 1 req

    Heading Font

    adonis-web

    Sans56px

    Body Font

    Lato

    Sans16px

    Contrast Ratio

    11.64:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~36 CPL

    Narrow lines
    56px
    h1
    32px
    h2
    29px
    h3
    26px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Wide line spacing (2.00). 1.4–1.6 is optimal for body text.

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 11.6:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 3.5x larger than body text.

    ✅ Lean font stack: 2 font families keeps load times fast.

    GGoogle FontsAAdobe FontsBuy on MyFontsFlesch 57

    Color Palette

    11 unique colors
    17.23:1 AAA Dark
    #1e1a1b
    Text· 29.700000000000003%
    #ffffff
    Text· 12.4%
    #4c2f28
    Primary· 8.5%
    #283a59
    Secondary· 7.6%
    #68483e
    Secondary· 7.1%
    #8b7770
    Secondary· 5.7%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    ContentsquareEnterprise

    User behavior and product analytics

    1

    Categories

    3

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    12 Resources

    7
    Scripts
    5
    Styles
    6
    Async
    1
    Defer

    Top Script Sources

    googletagmanager.com(3)cdn.us.heap-api.com(2)t.contentsquare.net(1)local(1)

    Website Identity

    Home

    [email protected]
    25 years old
    Location detected: 🇨🇦 Canadavia tld
    Webnames.ca Inc.📧 Microsoft 365en

    Sponsored

    Last analyzed: 01 Jun 2026 at 20:03

    Historical Analysis & Change Tracking