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equativ.com

https://equativ.com· First analyzed 04 May 2026· Updated 04 May 2026
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equativ.com
Desktop screenshot of equativ.com
Mobile screenshot of equativ.com
Mobile

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Hosting Provider

Webflow
webflow.com

IP Address

198.202.211.1

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Francisco, United States

ASN

AS209242

Organization

Webflow, Inc

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

a14-66.akam.net.a11-65.akam.net.a3-64.akam.net.a4-65.akam.net.+2 more

Performance

90

Core Web Vitals

Weight

First Contentful Paint
1.4 s10%
Speed Index
1.9 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
121 KB
111 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms

Technology Stack

7 Technologies Detected

Libraries

1
jQueryv3.5.1

UI Components

1
Swiper

CSS Frameworks

1
Tailwind CSS

Fonts

1
Adobe Fonts (Typekit)

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

SEO Analysis

C65/100
20
8
1
Meta Tags13/15
Content9/12
Headings6/8
Technical16/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social1/5
Freshness0/4
Mobile3/4
Indexability3/3
E
equativ.comequativ.com

Equativ — The Global End-to-End Media Platform

From signal to outcomes, at scale. Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences ...

Description truncated.
Title Length46 chars

Recommended: 50-60 chars (~282px / 580px)

Description Length186 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (119/119) — critical for accessibility and SEO

9 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

919 URLs

robots.txt

9 rules

Sitemap reference found

Local SEO

Local Search Readiness

16/100
Poor
5 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F38/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
0/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:4%
Words:1,187
Token eff.:Optimal
Sections/1K:0.8

Structured Data

No Schema

Citation Readiness

Opening Summary56w
Descriptive Headingsavg 3.7w
Canonical URL
Open Graph1/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
76/100
11
Passed
4
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
59/100
A+
15 mg
CO₂e / view
121.4 KB
Page Weight
95%
Cleaner Than
New Visitor
17 mg
vs
Returning (cached)
9 mg
Annual (10K/mo)
1.8 kg
Emission Segments
Data Center
3 mg
Network
4 mg
Device
8 mg
Resource Breakdown
JavaScript
90.2 KB
CSS
4.8 KB
HTML
26.5 KB
Green Hosting Not Verified
Webflow
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

41%Poor
Interactive

HTTPS

WAF

52d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

28.03.2026

Valid Until

26.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.equativ.com

SHA-256 Fingerprint

3A:2D:D6:C3:53:C9:A7:C7:2D:D5:66:0A:24:55:44:8F:4D:1F:CF:7E...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
HIT
cf-ray🇮🇹 Milan
9f6913e3ad550e55-MXP
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=utf-8
date
Mon, 04 May 2026 17:03:14 GMT
Good Warning Issue

Email Infrastructure

Google Workspace

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

smtp.google.com

Domain Information

equativ.com

Domain Age
4y 2m

Created

18.02.2022

Expires

18.02.2027

Last Updated

18.01.2026

Registrar

SafeBrands SAS

DNSSEC
Not Enabled

Privacy & Compliance

Didomi

Cookie Consent Banner
Didomi
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Didomi
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
86/100
Mobile Friendly8 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Soehne Buch + Soehne Leicht

WCAG Partial
64/100
Readability
/30
14/30

13px · LH 1.50

Hierarchy
/20
15/20

5.38x ratio

WCAG
/25
15/25

1:1 min contrast

Performance
/25
20/25

2 fonts · 3 req

Heading Font

Soehne Buch

Sans70px

Body Font

Soehne Leicht

Sans13px

Contrast Ratio

1:1

17 issues

Reading Comfort

~39 CPL

Narrow lines
70px
h1
58px
h2
40px
h3
22px
h4
13px
p

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 2/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 17 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 5.4x larger than body text.

AAdobe FontsBuy on MyFontsFluid TypeFlesch 2

Color Palette

6 unique colors
6.86:1 AA Light
#ffffff
Background· 17.8%
#61585d
Other· 6.7%
#94b3d4
Primary· 61%
#7994b1
Secondary· 7.9%
#9aa3b5
Secondary· 3.4%
#e3e7e9
Secondary· 3.1%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

17 Resources

14
Scripts
3
Styles
3
Async
0
Defer

Top Script Sources

cdn.prod.website-files.com(5)cdn.jsdelivr.net(4)sdk.privacy-center.org(2)googletagmanager.com(1)use.typekit.net(1)

Website Identity

equativ.com

4 years old
Location detected: 🇺🇸 United Statesvia ip
SafeBrands SAS📧 Google Workspaceen

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Last analyzed: 04 May 2026 at 17:03

Historical Analysis & Change Tracking